SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Burbank SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Burbank SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is additionally known as SEO.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
SEO is just like an advertisement you see every day when you drive by your home in Burbank. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. This is the very same principle with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines have a mechanism that collects information on-line and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. These are a few advantages of investing in SEO all entrepreneurs should take into consideration when preparing their digital marketing budgets.
1. SEO Is An Investment, Rather Than A Cost
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments bring you more money, while costs have a negative impact on your profit. As making a website is extremely easy today, skeptics are likely to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, a person trying to find an eatery to eat in Burbank will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO consultants are not entirely devoted to attaining the best ranks but also to further improve your site’s functionality. They can handle everything, from coding to hosting.
2. SEO Has An Excellent Cost Effectiveness
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is way more profitable than other online marketing strategies.
With SEO, a new business in California can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. With the web, new establishments in California have a greater chance of becoming more popular among consumers.
3. Burbank Consumers Are Changing
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. If the information on your website is persuasive and up to date, qualified prospects are likely to make a purchase.
SEO enables you to maintain a conversational tone with people in your target market. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Helps Building Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. Typically, people are going to find trust in brands they see online and that can be easily researched. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Always remember that paid ads go away after some time, but natural rankings can be sustained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is An Incredible Asset
SEO’s function grows with each passing day. This implies that it goes on generating traffic to the website as time goes. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
Mobile phones have become the device of choice of millions of internet searchers. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. However, mobile users totally neglect paid ads and look at the organic searches. This is merely due to the fact that organic searches are totally tailored towards mobile user. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of smartphones and tablets is tightly connected with the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Is Vital For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Top ranking business are the most likely to benefit from such users. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local establishments in Burbank have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
The role of SEO does not end the moment you attain the top rankings you so much wanted. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its prospective customers.
10. SEO Is Not Going Away
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Outrank The Top Dogs
In the past, it was hard for a small business in Burbank to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Your Perfect Team Member
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. You can count on SEO to always be there for your customers. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Encourages Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. SEO Is Easy To Outsource
There may times when you do not have the budget or need for a full-time SEO expert. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The expert will begin by considering the business objectives. The main purpose of your business should match the perspectives of the website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining strong levels of communication together with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The internet user will typically focus on the cluster words when performing online research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. SEO consultants will also add more keywords to your pages to achieve more clicks.
If your website has coding issues, adding keywords will not do anything. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Off-Site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” But, these links have to come about naturally and be relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-site – Social Profile
The primary purpose of any Burbank company’s social media network profile is the active engagement with customers. An absent or poor presence on social media is a bad reflection on your company. It is far more than just having a Twitter account or Facebook page. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
Search Engines give a top priority to popular websites, these often land positions in the first page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
In past years, certain companies picked the “backdoor” alternative to gain popularity. This involved the production of empty websites to use as reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
In addition the latest algorithms are designed to get rid of these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
If you want to boost your rankings on the search engines, there are a few things to consider.
First, you need to create quality content to captivate the customer and boost trust. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. Don’t use uncouth language or mention empty promises. The goal is to make your customers feel comfortable and can relate to the content.
Be sure that the content placed on the website is effectively publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
You should interact with the social media community to get more content shares. A social media platform acts as a direct link to potential consumers. Leverage social media marketing as an approach of personalizing your business. You should portray your business as part of their lives everyday rather than a money making machine.
It is possible to improve an online reputation by giving an answer to questions quickly and offering answers in a speedy manner.
Finding The Best SEO Service Provider
Currently, the marketplace is full of SEO agencies, with each and every looking for prospective clients. However, there are no controls or protocols about what each of these companies do. Taking this into mind, a loophole is made which results in many customers becoming disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are a few things you need to consider.
The business profile can be a source of information you can use to decide if the agency is an ideal choice and has the desired expertise you need. The Seo agency is service oriented, it should stay up-to-date with the latest trends and methods.
The company’s degree of experience and solidarity will be represented in their client’s case studies. Check out various reviews from its clients to know if the company is a hoax. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
Just like any other business, an agency providing SEO services needs a proper license. A legal business should provide proof of business permits and tax remittances. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Skills In Search Engine & SEM Updates.
It is essential that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. This is significant as the search engine updates affect the search engines ranking system.
Professionals In Data Analytics.
Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is, not surprisingly, a highly beneficial way of marketing different online companies. It provides equal opportunities for businesses, regardless of the size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Choose the right SEO expert today and soon realize better sales.