SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our San Antonio SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted San Antonio SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
Look at SEO as a large banner that you view every day as you head into town in San Antonio. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. The exact advertisement policy works with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines use spiders to crawl the web, collect information and organize it. Optimization should address both page titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Investments often get profits while expenditure reduces them. Many people believe SEO to be merely another hoax, for the reason that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, a consumer trying to find an eatery to eat in San Antonio will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO agencies seek to improve rankings, but also to make your web site better from functional standpoint. They can handle everything, from coding to hosting.
2. SEO Has An Excellent Cost Effectiveness
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to services and products that get advertised, which means the high cost of such strategies. SEO is way more profitable than other online marketing strategies.
With SEO, a startup in Florida can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet is the proper tool for startups to increase popularity among their target consumers.
3. San Antonio Consumers Are Changing
Owning a good site is not enough to boost your business and attract clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If the information on your website is persuasive and up to date, prospective buyers will probably make a purchase.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. The internet never forgets and posting falsified information has grave consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. Individuals believe in companies that are readily available on the web and can be researched if need be. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
When your customers can find out relevant details about you, it’s going to be easier to build trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
SEO’s function grows with each passing day. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
Several web users today search for items with their mobile devices. This is simple to grasp, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. However, mobile users totally neglect paid ads and look at the organic searches. This happens because organic results are customized to suit their personal profile and preferences. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The usage of cell phones can be associated with social media pages. A lot of people discuss business on Twitter, Facebook or WhatsApp day-to-day. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local businesses in San Antonio can use this insight to get recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Offers Firms Vital Insight
Google Analytics can track the traffic coming from SEO. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. You have to do everything it takes to maintain these positions. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Not Going Away
People are increasingly dedicating a bigger part of their time to online activities. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This implies that the reliance upon print media and TV is going down. Today’s SEO investments can secure the future of your business.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in San Antonio to compete with the big guys. SEO is an inexpensive and equal platform everybody can use to attract customers. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is The Ideal Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. You can count on SEO to always be there for your customers. It is a must-have tool for any business, as it can generate important savings.
13. SEO Is A Good Foundation For Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO Is Easy To Outsource
You may not want to have a permanent employee to handle your SEO. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. first, the optimization specialist will take into account your business objectives. The main purpose of your business should match the perspectives of the website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting of achievable and realistic goals.
12. Maintaining proper customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Internet users base their online research on cluster words. The most suitable balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The search engine optimization experts will add more keywords to your page to get more clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Off-Site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” You need to find natural links that are relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-site – Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in San Antonio and across the country. A poor level of social media exposure can be detrimental to the company. A good social media presence isn’t about having a Twitter or Facebook account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
The first page of all search engines will display the most popular websites. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
In previous years, certain companies went for the “backdoor” approach to gain popularity. This involved the creation of empty websites to utilize as reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
If you want to boost your rankings on the search engines, there are a few things to consider.
First, you need to create quality content to captivate the customer and boost trust. Keep the content simple and precise, it needs to go straight to the point and void of exaggerations. Do not make any empty promises and use vulgar language. It is of importance to make your potential customers feel comfortable.
Be sure that the content placed on the website is effectively publicized. Your target market will be keen on understanding what your business provides, the prices and why it consider doing business with you over others.
Interactions with the different social media communities are vital to obtain more shares. A social media platform acts as a direct link to potential consumers. Here, you’re personalizing your business and breaking the ice with new customers. You should portray your business as part of their lives everyday rather than a money making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Advice On Finding The Right SEO Agency
Today there are so many SEO agencies on the market and all are in search of potential clients. Note that, there is no protocol available to control the actions of the company. This has produced a loophole which can result in a variety of customers that become disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The SEO Firm’s Profile
With a thorough look at the profile of the company, you are able to assess if the employees actually are SEO experts or if the company exists. The company’s site should be informative, updated and meet all the SEO needs.
You can know the professional reputation of the agency by evaluated their previous clients. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Proper Business Registration
SEO is a business and, as a professional business, will require a professional license. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This displays accountability and when a mistake arises, the business can be located and then sued.
SEM Update Experience
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words Relating To The Matter
SEO use is definitely a lucrative marketing strategy in regards to every business. It provides equal opportunities for companies, regardless of their size. You can employ a SEO team to work inside the organization or outsource to get the best results.
Through honest and relevant changes to sites, SEO is the ideal strategy to attract more customers and make certain your company remains relevant. Choose the right SEO expert today and soon realize better sales.