30k+ Links Built In-House
10k+ Page 1 Rankings
100+ Website Ranking Campaigns
Hours developing, researching, testing, implementing.
Lansing, Kansas Search Engine Optimization Experts
It’s no accident you just typed in a search term related to search engine optimization or SEM and and found us here in the Lansing search results – we used specific strategies and technical maneuvers to increase our visibility here in search engines.
SEO can be the main factor in making your business successful, especially if you’re a local business that benefits from potential customers within your area searching for your products or services online. Whether you have a single business location or multiple business locations in different areas, we are experts in helping you formulate the best strategy for your business growth and expansion no matter if it’s for a local, regional or national campaign.
We are constantly innovating and maintaining cutting-edge knowledge of how Google is updating their algorithm and search results, giving you the utmost advantage over your competition for to update and adapt to the shifting digital marketing landscape.
Our Services And Features Work For Your Benefit
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
As the owner of a multi-office law firm, I am always carefully vetting SEO companies in order to make sure they can offer me the kind of service that helps our bankruptcy and personal injury practices to thrive and showcase our service to the world. We work hard for our clients, but if we cannot be found online then prospective cases might never find us. SEO Firepower is a company that I trust and has helped us in our goal of having the best possible rankings in Google.
SEO Firepower really knocked it out of the park for us. It’s hard to find good work online, but Devin delivered as promised. As a dentist, I was delighted to find someone with the same level of professionalism as I show my patients. Excellent results.
Thank you to Devin & the team at SEO Firepower for helping our law practice grow our leads. We have a number of different websites and generate leads in many different ways – but nothing has been as successful as the organic search campaign we are running with SEO Firepower. We are ranking highly in our desired cities and getting more customer calls every day. Can’t recommend highly enough!
Get started with a consultation today.
Schedule an initial consultation call to learn more about our services, and get a complimentary website and search engine analysis.
Lansing SEO Explained
The meaning of SEO is Search Engine Optimization When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
How many times do you pass multiple billboards on your way to work in Lansing? If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines have a mechanism that collects information on the web and uses an algorithm to rank it. Optimization is about crafting the titles and the meta descriptions of web pages. There are millions of people using search engines on a regular basis to seek for information, and businesses are always tweaking their websites to be able to really benefit from SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Investments often get profits while expenditure reduces them. There are many who say that SEO is all a hoax and not a real process. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
Consider how you search the internet, are you going to choose a restaurant in Lansing that is located on the first page or the fifth page? Take into account that running a successful firm needs investments.
Premier SEO agencies are not entirely committed to attaining the best ranks but also to enhance your site’s functionality. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
In light of the piece published by Forbes, SEO is more cost effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Lansing Area
Owning a good site is not enough to boost your business and attract clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. Bad reviews are a sure way to ward off customers.
4. SEO Builds Credibility
People tend to trust businesses and brands that rank among the first in their favorite search engine. They will always tend to trust a business they can easily research online. The customer will focus on the high ranked business instead of looking at the paid ads.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
SEO can help a website grow after some time. The consequence is that it will keep on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. Whereas organic searches will last indefinitely and turn into a long term investment.
6. More Mobile Searches Than Ever Before
There are more people using the web on their mobile devices than in the past. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. Mobile users tend to rely more on organic search results than on paid ads. This happens because organic results are customized to suit their personal profile and preferences. Business owners who understand the importance of mobile internet search should focus on SEO.
The usage of cell phones can be related to social media pages. Users of Twitter, Facebook, Twitter, and Whatsapp are always referencing business when conversing. When a user is searching for a solution to their problem, it is necessary that you’re there right on the top of the page. If your establishment’s site has reliable information, you are assured of getting recommendations from these internet users.
7. SEO Offers Great Benefits To Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local businesses in Lansing can use this insight to get recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Provides Businesses Consumer Insight
The traffic generated by SEO can be tracked in Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Does The Trick
SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means people tend to depend less on television and print media. By investing in SEO today, you help your business maintain its relevance in the future.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in Lansing to compete with the big guys. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Your Perfect Team Member
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. You can count on SEO to always be there for your customers. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Encourages Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. You Can Outsource SEO
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.