30k+ Links Built In-House
10k+ Page 1 Rankings
100+ Website Ranking Campaigns
Hours developing, researching, testing, implementing.
Lowell, Michigan Search Engine Optimization Experts
It’s no accident you just typed in a search term related to search engine optimization or SEM and and found us here in the Lowell search results – we used specific strategies and technical maneuvers to increase our visibility here in search engines.
SEO can be the main factor in making your business successful, especially if you’re a local business that benefits from potential customers within your area searching for your products or services online. Whether you have a single business location or multiple business locations in different areas, we are experts in helping you formulate the best strategy for your business growth and expansion no matter if it’s for a local, regional or national campaign.
We are constantly innovating and maintaining cutting-edge knowledge of how Google is updating their algorithm and search results, giving you the utmost advantage over your competition for to update and adapt to the shifting digital marketing landscape.
Our Services And Features Work For Your Benefit
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
As the owner of a multi-office law firm, I am always carefully vetting SEO companies in order to make sure they can offer me the kind of service that helps our bankruptcy and personal injury practices to thrive and showcase our service to the world. We work hard for our clients, but if we cannot be found online then prospective cases might never find us. SEO Firepower is a company that I trust and has helped us in our goal of having the best possible rankings in Google.
SEO Firepower really knocked it out of the park for us. It’s hard to find good work online, but Devin delivered as promised. As a dentist, I was delighted to find someone with the same level of professionalism as I show my patients. Excellent results.
Thank you to Devin & the team at SEO Firepower for helping our law practice grow our leads. We have a number of different websites and generate leads in many different ways – but nothing has been as successful as the organic search campaign we are running with SEO Firepower. We are ranking highly in our desired cities and getting more customer calls every day. Can’t recommend highly enough!
Get started with a consultation today.
Schedule an initial consultation call to learn more about our services, and get a complimentary website and search engine analysis.
Lowell SEO Explained
SEO is the acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Considering that this is a free service, many content producers will craft their content with the search engines in mind. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
Look at SEO as a large banner that you view every day as you head into town in Lowell. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. This is the very same principle with SEO. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines have a mechanism that collects information on the web and uses an algorithm to rank it. The optimization process includes editing titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. The following are some of the reasons why both big and small businesses should invest in the process of SEO.
1. SEO Is An Investment, Not An Expense
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Consider how an investment will produce some form of profit. There are many who declare that SEO is all a hoax and not a real process. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
Consider how you search the internet, are you going to choose a restaurant in Lowell that is located on the first page or the fifth page? Always remember that businesses can’t be successful without investments.
Premier SEO experts can help you maintain your good rankings, while improving the functions of your web app. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Offers Excellent Value For Money
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO provides great progress over other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet offers startups the chance of growing in popularity among their clientele.
3. Consumer Research is Increasing In The Lowell Area
A functional website isn’t enough to bring new customers to a business. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. Negative reviews have a tremendous power of chasing people away.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. They will always tend to trust a business they can easily research online. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
When your customers can find out relevant details about you, it’s going to be easier to build trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is good, because users know they will always find your website with ease.
5. SEO Is An Incredible Asset
By using SEO, the value of your website grows over time. This implies that it goes on generating traffic to the website as time goes. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. More Mobile Searches Than Ever Before
Mobile phones have become the device of choice of millions of internet searchers. It is simple to understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This is so since natural results are more personalized and offer more advantages. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of smartphones and tablets is tightly related to the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are always referencing business when conversing. When a user is looking for a treatment for their problem, it is essential that you’re there right on the top of the page. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO is Key For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local Lowell businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Enables Businesses Gather Actionable Consumer Insights
The traffic generated by SEO can be tracked in Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This implies that the dependency on print media and TV is going down. By investing in SEO today, you help your business maintain its relevance in the foreseeable future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Lowell to draw in clients from established brands. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Your Perfect Team Member
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. It will never fail you. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.