SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Blue Earth SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Blue Earth SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Considering that this is a free service, many content producers will craft their content with the search engines in mind. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
How many times do you pass multiple billboards on your way to work in Blue Earth? If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. SEO works in a similar way. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines have a mechanism that collects information from the web and uses an algorithm to rank it. The optimization process includes editing titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Not An Expense
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments bring you more money, while costs have a negative impact on your profit. As making a website is extremely easy today, skeptics are likely to consider SEO as a hoax. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
For instance, someone looking for a good restaurant to dine at in Blue Earth will choose a place that pops up on the first page of results, not the second or the third. Always remember that businesses can’t be successful in the absence of investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Is A Cost Effective Solution
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO is way more profitable than other online marketing strategies.
SEO is regarded as the foundation wherein many startup businesses in State have been able to succeed as there is no high operating costs involved. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In Blue Earth
A functional website isn’t enough to bring new customers to a business. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEO enables you to maintain a conversational tone with people in your target market. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. Not telling the truth to your online visitors may lead to severe consequences. Negative reviews have a tremendous power of chasing people away.
4. SEO Helps Building Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Major Asset
SEO’s function grows with each passing day. The consequence is that it will continue to keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. More Mobile Searches Than Ever Before
Mobile phones have become the device of choice of millions of internet searchers. It is easy to understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This is so since natural results are more personalized and offer more advantages. Firms that appreciate the significance of cellular devices should concentrate on SEO.
The usage of mobile devices for accessing the internet can also be a outcome of the growth of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Is Essential For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any business that is able to rank high is going to see the benefits of SEO. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local establishments in Blue Earth have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Is Already Ahead Of You
You can not just SEO a site once and expect it to rank forever. You have to do everything it takes to maintain these positions. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Not Going Away
It has been noted that most people spend their time on the internet. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means television and print media are losing ground. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outrank The Top Dogs
In the past, it was hard for a small business in Blue Earth to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO is never going to get sick or leave on a very short notice. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Influences Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The expert will begin by considering the business objectives. The aim of your company should match up to your company’s website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting of achievable and realistic goals.
12. Establishing and looking after a healthy customer communication.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Combining Existing And New Website Content.
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The optimizer will inject additional keywords to the pages that increase the click through rate.
The SEO Code
The increase of keywords will be ineffective when your site is undergoing issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Off-site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. You need to find natural links that are relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-Site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Blue Earth and across the country. An absent or poor presence on social media is a bad reflection on your company. This is more than merely holding a Facebook or Twitter account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
First, you need to create quality content to captivate the customer and boost trust. You should know that you are aiming for customer belief and trust, which means you will need to be direct in your content avoiding exaggerations. Don’t use uncouth language or mention empty promises. It is essential that the consumers feel comfortable when using your website.
Be sure that the content placed on the website is effectively publicized. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
Interactions with the different social media communities are vital to achieve more shares. A social media platform acts as a direct link to potential consumers. Here, you’re personalizing your business and breaking the ice with new customers. You should portray your business as part of their lives everyday rather than a money making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Finding The Best SEO Specialist
Currently, the marketplace is full of SEO agencies, with each interested in prospective customers. Unfortunately, no protocols are in place that control what these companies do or offer. This has resulted in a loophole which can result in a variety of customers that become disenfranchised. In light to this, listed below are some points to consider while looking for the suitable SEO agency to hire.
The business profile can be a source of information you can use to evaluate if the agency is the perfect choice and has the required expertise you need. The SEO company is service oriented, it should stay up-to-date with the latest trends and techniques.
The Client’s Case Studies.
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. The better agencies often place testimonials from clients as well as encourage outsider reviews.
Search Engine Optimization is a business and thus it should be have a license to run. Any of the legal companies will show their permits and also pay their taxes. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
SEM Update Experience
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Specialist
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words Around The Matter
SEO is, obviously, a very beneficial strategy for marketing different online companies. It provides equal opportunities for businesses, regardless of the size. Regardless of whether you aspire to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts will be to help the business grow.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Consult a search engine marketing specialist today and find how you can increase your sales.