SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Bates SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Bates SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Bates. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. Web users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines get their information by dispatching various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Not An Expense
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Consider how an investment will produce some form of profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
Consider how you search the internet, are you going to choose a restaurant in Bates that is located on the first page or the fifth page? Always remember that businesses can’t be successful without investments.
Premier SEO agencies are not entirely devoted to attaining the best ranks but also to improve your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Is A Cost Effective Solution
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
SEO is regarded as the foundation by which many startup businesses in State have been able to succeed as there is no high operating costs involved. The internet is the proper tool for startups to obtain popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Bates
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEO enables you to maintain a conversational tone with people in your target market. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is An Incredible Asset
Using an SEO service is going to help grow your site over time. The consequence is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Several web surfers today search for items with their cell phones. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. However, mobile users totally neglect paid ads and look at the organic searches. This is simply due to the fact that organic searches are totally tailored towards mobile user. For businesses who rely on mobile traffic, SEO is a key investment.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually bringing up business when conversing. When these people need to get something, they typically search for it on the internet, and it is critical that they get your site ready and simple to reach out to. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Essential For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business that is able to rank high is going to see the benefits of SEO. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local establishments in Bates have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Provides Businesses Consumer Insight
SEO is a source of traffic that can be monitored by Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
You can not just SEO a site once and expect it to rank forever. It is important to regularly keep tabs on the site to maintain the rankings. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO Is Not Going Away
It has been noted that most people spend their time on the internet. They use the internet for entertainment and learning, but also for business purposes. This means television and print media are losing ground. By investing in SEO today, you help your business maintain its relevance down the road.
11. Outrank The Top Dogs
In the past, it was hard for a small business in Bates to compete with the big guys. SEO is the number one way to compete with a much smaller budget. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Influences Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. Outsourcing The Hard Work
It may not be in your plans to have a fixed SEO professional within your firm. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim of your company should match up to your company’s website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintaining strong levels of communication together with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The internet user will typically focus on the cluster words when performing online research. The optimal balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
Among the list of core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. SEO consultants will also increase the keywords to your pages to achieve more clicks.
The increase of keywords will be ineffective when your site is undergoing issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. But, these links have to come about naturally and be relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Bates and across the country. As such, having a weak social media presences only dents your business’ image. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
You should know that search engines display the popular sites on the first page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google discovered and is combating the “black hat businesses” via an emphasis on using top quality web content and gaining positive user reputation.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and create trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. The goal is to make your customers feel comfortable and can relate to the content.
Be sure that the content placed on the website is effectively publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
So, let your marketing efforts include consistent communication on social media platforms. Note that, your social media profiles are the direct connection to the customers. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live opposed to just a type of money-making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Finding The Best SEO Professional
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. This has brought about a loophole which can result in a variety of customers that become disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are a few things you need to consider.
When looking at the company’s profile, you possibly can identify whether or not the staff are skilled and if the firm truly exists. The Search engine optimization firm is service oriented, it should stay current with the latest trends and techniques.
Case Studies And Clients
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
SEO is recognized as a type of business and therefore should be licensed. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Search Engine Marketing Expertise
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Professionals In Data Analytics.
Any agency that doesn’t have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO is, naturally, a remarkably beneficial way of marketing different online companies. It provides equal opportunities for companies, in spite of their size. Whether you decide to outsource or hire a full SEO team, any SEO expert really should be able to assist you in growing your company.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Find the best SEO expert or agency today for the best results.