SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Chilhowee SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Chilhowee SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. The major search engines such as Yahoo, Bing, and Google all display the most relevant online sites at the top of their search pages. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can imagine SEO as one of those billboards you see every day on the road to work in Chilhowee. If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. This is exactly how SEO works. Internet users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines have a mechanism that collects information on the net and uses an algorithm to rank it. Optimization is about crafting the titles and the meta descriptions of web pages. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Rather Than A Cost
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Investments generate profits, while costs reduce them. As making a website is extremely easy today, skeptics are likely to consider SEO as a hoax. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, a person trying to find an eatery to eat in Chilhowee will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. SEO is committed to your online presence since it is a natural system compared to other online marketing campaigns such as PPC that call for some financial investment.
Lots of internet users are exposed to advertisements even when they don’t need to goods and services that get advertised, therefore the high cost of such strategies. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
SEO is regarded as the foundation whereby many startup businesses in State have been able to succeed as there is no high operating costs involved. The internet offers startups the chance of growing in popularity among their clientele.
3. Chilhowee Consumers Are Changing
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If the information on your website is persuasive and up to date, prospective buyers are more inclined to make a purchase.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. Credibility Is Key Online
Customers find absolute credibility in the businesses they find ranking high in the search engines. Individuals believe in companies that are readily available on the web and can be researched if need be. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO Is An Incredible Asset
SEO can help a website grow progressively. This implies that it goes on generating traffic to the website as time goes. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results will stick even in the absence of all investments.
6. More Mobile Searches Than Ever Before
Millions of people use their mobile devices to perform searches on the net. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This is so since natural results are more personalized and offer more advantages. Business owners who recognize the significance of mobile internet search should concentrate on SEO.
The usage of mobile devices for accessing the internet can also be a consequence of the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When a user is looking for a treatment for their problem, it is essential that you’re there right on the top of the page. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO is Key For Small Businesses
It’s not hard to overlook SEO when you run a small local business. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business that is able to rank high is going to see the benefits of SEO. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local establishments in Chilhowee have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Offers Firms Vital Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. It is important to regularly keep tabs on the site to maintain the rankings. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. We all have busy schedules and the internet allows us to learn, be entertained, and make money. Television and print are on the way out, it is only a matter of time. If you invest in SEO now, you are setting yourself up for the future.
11. Surging Above The Giants
In the past, it was hard for a small business in Chilhowee to compete with the big guys. SEO is the number one way to compete with a much smaller budget. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Better Than Any Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. You can count on SEO to always be there for your customers. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Is A Good Foundation For Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO Is Easy To Outsource
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The right SEO expert will first consider the objectives of your business. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic expectations and achieving the set goals.
12. Establishing and looking after a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The internet user will typically focus on the cluster words when performing online research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Combining Existing And New Website Content.
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. SEO consultants will also add additional keywords to your pages to achieve more clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Off-Site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-site – Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Chilhowee and across the country. A poor level of social media exposure can be detrimental to the company. This is more than merely holding a Facebook or Twitter account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The different Search Engines display the most popular websites on the 1st page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
In previous years, certain companies opted for the “backdoor” alternative to gain popularity. This involved the creation of empty websites to use as reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
Utilize top quality content that will captivate the consumer and generate trust in the company. You have to remember that you are aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is of importance to make your potential customers feel comfortable.
Market your content, publicizing it ensures the word spreads. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. This is a method to break the ice and personalize your business. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
What Strategy To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. This has brought about a loophole which can result in a variety of customers that become disenfranchised. In light to this, listed below are some points to consider while looking for the best SEO agency to hire.
The business profile can be a source of information you can use to decide if the agency is a great choice and has the required expertise you need. The Search engine optimization firm is service oriented, it should stay up-to-date with the latest trends and techniques.
Previous Clients And Case studies
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out reviews to make sure the agency is not a fake. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Specialist
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data is important to use because it provides insight into consumer trends.
Search Engine Optimization is a crucial marketing strategy that each and every business should invest in. SEO offer equal opportunities to every business regardless of size. Whether you decide to outsource or hire a full SEO team, any SEO expert has got to be able to assist you in growing your organization.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Find the best SEO expert or agency today for the best results.