SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Cliff SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Cliff SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. The major search engines such as Yahoo, Bing, and Google all display the most relevant online sites at the top of their search pages. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Cliff. If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. This is the very same principle with SEO. Web users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various pages of content in their database. Optimization is about crafting the titles and the meta descriptions of web pages. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be simply another hoax, because of the reason that creating a website is so easy nowadays. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
For instance, a customer trying to find an eatery to eat in Cliff will select all from the ones that come up in the first rankings page and not the others. Realize that running a successful firm needs investments.
Premier SEO agencies can help you maintain your good rankings, along with improving the functions of your web app. They can handle everything, from coding to hosting.
2. SEO is Cost Savvy.
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Lots of internet users are exposed to advertisements even when they don’t need to services and products that get advertised, hence the high cost of such strategies. SEO has a relatively higher ROI than other strategies.
SEO is regarded as the foundation in which many startup businesses in State have been able to succeed as there is no high operating costs involved. The internet offers startups the chance of growing in popularity among their potential customers.
3. Consumer Research In Cliff Is A Growing Trend
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is necessary that the website is up to date and has very good sales copy.
SEO enables you to maintain a conversational tone with people in your target market. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Keep in mind that telling lies may affect your online reputation. Bad reviews are a sure way to ward off customers.
4. Credibility Is Key Online
Customers find absolute credibility in the businesses they find ranking high in the search engines. Typically, people are going to find trust in brands they see online and that can be easily researched. The customer will focus on the high ranked business instead of looking at the paid ads.
When your customers can find out relevant details about you, it’s going to be easier to build trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Major Asset
Using an SEO service is going to help grow your site over time. This implies that it goes on generating traffic to the website as time goes. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Growing Number Of Mobile Searches
Several web surfers today do a search for items utilizing their mobile phone devices. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. Firms that appreciate the significance of cellular devices should concentrate on SEO.
The utilization of cell phones can be connected to social media pages. A lot of people discuss business on Twitter, Facebook or WhatsApp daily. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your information is reliable and useful, you can be assured these people will recommend your services to their peers.
7. SEO Is Essential For Small Businesses
It’s not hard to overlook SEO when you run a small local business. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business on top of the search may reap the benefits of such searches. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local Cliff businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
The traffic generated by SEO can be tracked in Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. You have to do everything it takes to maintain these positions. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. This implies that the dependency on print media and TV is going down. If you invest in SEO now, you are setting yourself up for the future.
11. Surging Above The Giants
Small Cliff enterprises find it hard to snatch customers from established firms. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Better Than Any Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Is A Good Foundation For Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. Outsourcing The Hard Work
You may not want to have a permanent employee to handle your SEO. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.After hiring A SEO expert, he/she will take your business objectives into consideration. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the usage of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Establishing and maintaining a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The increase of keywords will be ineffective when your site is undergoing issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
The Off-Side Link Website Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. But, these links have to come about naturally and be relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-Site Social Profile
You can actively engage with your customers in Cliff through social media. A poor level of social media exposure can be detrimental to the company. This is more than merely holding a Facebook or Twitter account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
You should know that search engines display the popular sites on the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In past years, certain companies decided on the “backdoor” alternative to gain popularity. This involved the production of empty websites to utilize as reference websites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
In addition the latest algorithms are designed to get rid of these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
First, you need to create quality content to captivate the customer and boost trust. You want potential customers to trust and have faith in what you have to say or sell. Don’t use uncouth language or mention empty promises. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
So, let your marketing efforts include consistent communication on social media platforms. You want to view the social-media platforms as direct links to a customer base. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live opposed to just a type of money-making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Suggestions About Finding The Right SEO Agency
Currently, the market is full of SEO agencies, with each and every searching for prospective customers. However, there are no controls or protocols about what each of these companies do. As a result, there is a loophole where lots of customers are disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are a few things you need to consider.
When looking at the business’s profile, it’s possible to identify whether the staff are skilled and if the firm truly exists. If the agency is offering SEO services, then their website should be up-to-date with a large amount of information.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
The Registration Process.
SEO is a business and, as a professional business, will require a professional license. Any of the legal companies will show their permits and also pay their taxes. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
SEM Update Experience
Go for an SEO service provider that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. These updates influence the ranking system on the search engines thus the best agency understands how to manipulate them accordingly for the best results.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words Around The Matter
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. Whether you decide to outsource or hire a full SEO team, any SEO expert need to be able to assist you in growing your business.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Choose the right SEO expert today and soon realize better sales.