SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Doolittle SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Doolittle SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is additionally known as SEO.The major search engines such as Yahoo, Bing, and Google all display the most relevant web sites at the top of their search pages. Considering that this is a free service, many content producers will craft their content with the search engines in mind. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
SEO is just like an advertisement you see every day when you drive by your home in Doolittle. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. This is exactly how SEO works. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines get their information by sending out various crawlers and then indexing the pages that are found. Optimization should address both page titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment rather than a form of spending. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
As an example, a consumer trying to find an eatery to eat in Doolittle will select all from the ones that come up in the first rankings page and not the others. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts can help you maintain your good rankings, while improving the functions of your web app. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to products and services that get advertised, which means the high cost of such strategies. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet offers startups the chance of growing in popularity among their potential customers.
3. Consumer Research is Increasing In The Doolittle Area
Owning a good site is not enough to boost your business and attract clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If the information on your website is persuasive and up to date, potential customers are likely to make a purchase.
SEO enables you to maintain a conversational tone with people in your target market. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
When your customers can find out relevant details about you, it’s going to be easier to build trust.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO Is An Incredible Asset
SEO’s function grows with each passing day. The impact is that it can on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Search Is On The Rise
Several web users today do a search for items using their cell phones. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore more inclined to suit their needs. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
Mobile devices also have the capability to be linked to a wide variety of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When a user is looking for a solution to their problem, it is necessary that you are there right on the top of the page. If your establishment’s site has reliable information, you are assured of receiving recommendations from these internet users.
7. SEO Offers Great Benefits To Small Businesses
It is easy to overlook SEO when you run a small local business. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business that is able to rank high is going to see the benefits of SEO. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local businesses in Doolittle can use this insight to get recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Agencies Provide Invaluable Insight
Google Analytics can track the traffic coming from SEO. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO Is Not Going Away
It has been noted that most people spend their time on the internet. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Outrank The Top Dogs
It’s very difficult for small businesses in Doolittle to draw in clients from established brands. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is The Ideal Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Is A Good Foundation For Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim of your company should match up to your company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improved Google Rankings – To remain relevant to the customers, it’s crucial to attain at least a top ten position on the search engines.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the usage of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting of achievable and realistic goals.
12. Maintaining strong levels of communication with the customer.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The Internet users mainly use cluster words when they conduct research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The search engine optimization experts will add more keywords to your page to get more clicks.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-Site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Doolittle and across the country. As such, having a weak social media presences only dents your business’ image. It is far more than just having a Twitter account or Facebook page. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
In order to rank well for the Search Engines, keep these important considerations in mind:
Write content of quality that captivates customers as well as generates trust. Keep your content simple and precise, it ought to go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. The goal is to make your customers feel comfortable and can relate to the content.
Your content must be publicized. Your target market will be keen on knowing what your business provides, the prices and why it consider doing business with you over others.
You should interact with the social media community to get more content shares. Note that, your social media profiles are the direct connection to the customers. Leverage social media as a means of personalizing your business. You should portray your business as part of their lives everyday rather than a money making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
What Strategy To Take To Find The Ideal SEO Firm?
There are thousands of SEO firms available within the industry, all of them searching for clientele. However, there are no controls or protocols about what each of these companies do. Taking this into consideration, a loophole is made which results in many customers becoming disenfranchised. If you are in search of SEO agency in order to boost sales, pay attention to these points:
When looking at the business’s profile, it is possible to identify whether or not the staff are skilled and if the firm truly exists. The company’s site should be informative, updated and meet all the SEO needs.
Previous Clients And Case studies
The company’s amount of experience and solidarity will be represented in their client’s case studies. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
SEM Update Experience
Go for an SEO specialist that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is significant as the search engine updates affect the search engines ranking system.
Professionals In Data Analytics.
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data is important to use because it provides insight into consumer trends.
SEO is a very beneficial marketing tool for all businesses. It provides equal opportunities for all businesses, regardless of the size. You may hire a SEO team to work inside the organization or outsource for the best results.
Through honest and relevant changes to sites, SEO is the ideal approach to attract more customers and be sure your company remains relevant. Consult a search engine optimization specialist today and discover how you can increase your sales.