SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Farley SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Farley SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Considering that this is a free service, many content producers will craft their content with the search engines in mind. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
How many times do you pass multiple billboards on your way to work in Farley? If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization entails changing titles, meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO is an Investment, Not an item of Expenditure.
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments often get profits while expenditure reduces them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone looking for a good restaurant to dine at in Farley will choose a place that pops up on the first page of results, not the second or the third. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO consultants are not entirely devoted to attaining the best ranks but also to improve your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Offers Excellent Value For Money
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is committed to your online presence since it is a natural system compared with other online marketing campaigns such as PPC that call for some financial investment.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO has a relatively higher ROI than other strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet offers startups the chance of growing in popularity among their clientele.
3. Consumer Research is Increasing In The Farley Area
A perfectly functional website is not enough to grow your business and attract new clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If the information on your website is persuasive and up to date, leads will probably make a purchase.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
When your customers can find out relevant details about you, it’s going to be easier to build trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO is Valuable
By using SEO, the value of your website grows over time. The consequence is that it will keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. Growing Number Of Mobile Searches
Several web users today look up items with their mobile phone devices. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This is simply for the reason that organic searches are totally tailored to the mobile user. For businesses who rely on mobile traffic, SEO is a key investment.
The use of mobile devices for accessing the internet can also be a outcome of the growth of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO is Key For Small Businesses
It’s not hard to overlook SEO when you run a small local business. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any firm that appears high on the results will most likely gain from this search. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local establishments in Farley have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Offers Firms Vital Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You also need to monitor these rankings, in order to make sure they stick. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Surging Above The Giants
In the past, it was hard for a small business in Farley to compete with the big guys. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Better Than Any Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. Building On Social Media
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. SEO services can be outsourced
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic and achievable objectives.
12. Maintaining strong levels of communication together with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Note that, search engine users often focus on cluster words in their research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The optimizer will inject additional keywords to the pages that increase the click through rate.
Increasing the keywords will be of no value is the websites as issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. But, these links have to come about naturally and be relevant to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Building An Off-site Social Profile
The object of having a presence on the social media networks in Farley and across the US is to actively engage with your customers or target market. As such, having a weak social media presences only dents your business’ image. Such a presence has to do with more than just having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
You should know that search engines display the popular sites on the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In previous years, certain companies opted for the “backdoor” approach to gain popularity. This involved the creation of empty websites to use as reference websites. In the present online society, this is no longer an option due to the vast improvements in technology. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and create trust. Make your content simple and precise, it ought to go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
Your content must be publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Engagement with social media communities is essential for increased shares. Note that, your social media profiles are the direct link to the customers. Leverage social media as a way of personalizing your business. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
You should improve your online presence by answering questions from customers quickly and promptly.
Finding The Best SEO Specialist
Today there are so many SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocols are in place that control what these companies do or offer. Because of this, there is a loophole where many customers are disenfranchised. In light to this, listed below are some points to consider when looking for the most suitable SEO agency to hire.
The business profile can be a source of information you can use to evaluate if the agency is the best choice and has the necessary expertise you need. Due to the fact that agency sells SEO services their site should be informative and updated.
Previous Clients And Case studies
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
Just like any other business, an agency providing SEO services needs a proper license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data is important to use because it provides insight into consumer trends.
Final Words Relating To The Matter
Search Engine Optimization is a vital strategy that every business should invest in. It offers equal opportunities for companies, irrespective of their size. You can employ a SEO team to work inside the organization or outsource to get the best results.
Through honest and relevant changes to sites, SEO is the ideal strategy to attract more customers and assure your company remains relevant. Consult an SEO specialist today and find how you can increase your sales.