SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Gerald SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Gerald SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. The procedure is free, and in that accord, webmasters are tasked with aligning their stuff to increase their websites recognition. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can imagine SEO as being one of those billboards you will find every day on the road to work in Gerald. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines get their information by dispatching various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. There are millions of people using search engines on a regular basis to seek for information, and businesses are always tweaking their websites in order to really benefit from SEO. Listed here are just a few of the reasons why both small and big businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Consider how an investment will produce some type of profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
As an example, someone trying to find a nice restaurant for their next dinner in Gerald will choose some of the ones that show on the first page in their browser. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO agencies are not entirely devoted to attaining the best ranks but also to enhance your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO is way more profitable than other online marketing strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet is the proper tool for startups to achieve popularity among their target consumers.
3. Consumer Research is Increasing In The Gerald Area
A perfectly functional website is not enough to grow your business and attract new clients. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. SEO Helps Building Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. Typically, people are going to find trust in brands they see online and that can be easily researched. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
By using SEO, the value of your website grows over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Growing Number Of Mobile Searches
There are more people using the internet on their mobile devices than in the past. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. However, mobile users totally neglect paid ads and look at the organic searches. This is a consequence of the fact that organic results cater to specific users, being therefore more likely to suit their needs. For businesses who rely on mobile traffic, SEO is a key investment.
The usage of mobile devices for accessing the internet can also be a consequence of the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are always speaking about business when conversing. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Is Essential For Small Businesses
It’s simple to overlook SEO when you run a small local business. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Top ranking business are the most likely to benefit from such users. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local establishments in Gerald have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Offers Firms Vital Insight
Google Analytics can track the traffic coming from SEO. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Does The Trick
The role of SEO does not end the moment you attain the top rankings you so much wanted. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Not Going Away
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This implies that the need for print media and TV is going down. By investing in SEO today, you help your business maintain its relevance in the future.
11. Outranking Bigger Competitors
Small Gerald enterprises find it hard to snatch customers from established firms. SEO is an inexpensive and equal platform everybody can use to attract customers. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. The Best Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. Building On Social Media
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. SEO services can be outsourced
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.first, the optimization specialist will take into account your business objectives. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s vital to attain at least a top ten position on the search engines.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic and achievable objectives.
12. Maintenance of customer communication
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Internet users base their online research on cluster words. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching Existing and New Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. The links should, however, be relevant and flowing naturally to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
The Off-Site Social Company Profile
The object of having a presence on the social media networks in Gerald and across the US is to actively engage with your customers or target market. A poor level of social media exposure can be detrimental to the company. Such a presence has to do with more than just having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today this is no longer a possibility due to the variety of improvements in this industry. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
First, you need to create quality content to captivate the customer and boost trust. You want potential customers to trust and have faith in what you have to say or sell. Do not make any empty promises and use vulgar language. The goal is to make your customers feel comfortable and can relate to the content.
Be sure that the content placed on the website is effectively publicized. Your target market will be keen on understanding what your business provides, the prices and why it consider doing business with you over others.
Engagement with social media communities is essential for increased shares. It is important to view the social-media platforms as direct links to a customer base. This is a method to break the ice and personalize your business. See your company as a portion of everyday live in opposition to just a type of money-making machine.
It’s possible to improve an online reputation by addressing questions quickly and offering answers in a speedy manner.
How To Find The Best Seo Company
Today there are countless SEO agencies on the market and all are in search of potential clients. However, there are no controls or protocols about what each of these companies do. This has brought about a loophole which can result in a variety of customers that become disenfranchised. If you are in search of SEO agency in order to boost sales, pay attention to these points:
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether the employees are really experts. Due to the fact that agency sells SEO services their site should be informative and updated.
Previous Clients And Case studies
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
SEO is a business and, as a professional business, will require a professional license. A legal business should provide proof of business permits and tax remittances. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Skills In Search Engine & SEM Updates.
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Final Words On The Matter
SEO use is definitely a lucrative marketing strategy in regards to every business. It provides equal opportunities for companies, irrespective of their size. You could hire a SEO team to work within the organization or outsource for the most effective results.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Contact an SEO professional now to improve your company sales.