SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Herculaneum SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Herculaneum SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
You can think of SEO as a version of those billboards you will find every day on your way to work in Herculaneum. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. This is exactly how SEO works. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines have a mechanism that collects information on-line and uses an algorithm to rank it. The optimization process includes editing titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. These are a few advantages of investing in SEO all businesspeople should take into consideration when preparing their digital marketing budgets.
1. SEO Is An Investment, Not An Expense
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be just another hoax, due to the fact that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
Consider how you search the internet, are you going to choose a restaurant in Herculaneum that is located on the first page or the fifth page? Always remember that businesses can’t be successful in the absence of investments.
Premier SEO professionals are not entirely dedicated to attaining the best ranks but also to improve your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Offers Excellent Value For Money
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO provides multiple advances over other digital marketing strategies, because it delivers a better ROI.
SEO is regarded as the foundation in which many startup businesses in State have been able to succeed as there is no high operating costs involved. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Herculaneum Consumers Are Changing
A functional website isn’t enough to bring new customers to a business. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Keep in mind that telling lies may affect your online reputation. Bad reviews are a sure way to ward off customers.
4. SEO Builds Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Major Asset
SEO can help a website grow as time passes. This implies that it goes on generating traffic to the website as time goes. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. More Mobile Searches Than Ever Before
There are more people using the web on their mobile devices than ever. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. However, mobile users totally neglect paid ads and look at the organic searches. This is a consequence of the fact that organic results cater to specific users, being therefore more inclined to suit their needs. Business owners who grasp the importance of mobile internet search should concentrate on SEO.
The usage of mobile devices for accessing the internet can also be a outcome of the growth of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are always referencing business when conversing. When a user is seeking a solution to their problem, it is necessary that you’ll be there right at the top of the page. If your establishment’s site has reliable information, you are assured of getting recommendations from these internet users.
7. SEO Is Essential For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any firm that appears high on the results will most likely gain from this search. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local businesses in Herculaneum can use this insight to get recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Provides Businesses Consumer Insight
SEO is a source of traffic that can be monitored by Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Aren’t Sleeping
The role of SEO does not end the moment you attain the top rankings you so much wanted. You have to do everything it takes to maintain these positions. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
It is just the face of the times that more people are online than ever before. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This implies that the reliance upon print media and TV is going down. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in Herculaneum to compete with the big guys. SEO is the number one way to compete with a much smaller budget. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Better Than Any Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Encourages Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. Outsourcing The Hard Work
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting realistic expectations and achieving the set goals.
12. Establishing and looking after a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Note that, search engine users often focus on cluster words in their research. The optimal balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. SEO consultants will also increase the keywords to your pages to achieve more clicks.
The increase of keywords will be ineffective when your site is undergoing issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. The links should, however, be relevant and flowing naturally to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-Site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Herculaneum and across the country. Note that, a poor presence on social media will reflect poorly on your business. A good social media presence isn’t about having a Twitter or Facebook account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
In addition the latest algorithms are designed to weed out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
In order to rank well for the Search Engines, keep these important considerations in mind:
Write content of quality that captivates customers as well as generates trust. You must remember that you will be aiming for customer belief and trust, which means you will need to be direct in your content avoiding exaggerations. Any empty promises or inappropriate language should be avoided. It is essential that the consumers feel comfortable when using your website.
Be sure that the content placed on the website is effectively publicized. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
You should improve your online presence by answering questions from customers quickly and promptly.
What Approach To Take To Find The Ideal SEO Firm?
There’s a lot of SEO firms available within the industry, all of them searching for clientele. Unfortunately, no protocol exists to control the services offered by each company. Taking this into mind, a loophole is made which results in many customers becoming disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
When looking at the business’s profile, you’ll be able to identify whether or not the staff are skilled and if the firm truly exists. If the agency is offering SEO services, then their website should be up-to-date with a large amount of real info.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
SEO is a business and, as a professional business, will require a professional license. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is crucial as the search engine updates affect the search engines ranking system.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. It provides equal opportunities for companies, in spite of their size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
Through honest and relevant changes to sites, SEO is the ideal approach to attract more customers and ensure your company remains relevant. Contact an SEO professional now to improve your company sales.