SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Kirkwood SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Kirkwood SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.All modern search engines like Google, Bing, and Yahoo show their search results as per the things the engine sees necessary. Considering that this is a free service, many content producers will craft their content with the search engines in mind. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
Look at SEO as a large banner that you view every day as you head into town in Kirkwood. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. SEO works in a similar manner. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various pages of content in their database. Optimization entails changing titles, meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Consider how an investment will produce some sort of profit. As making a website is extremely easy today, skeptics usually tend to consider SEO as a hoax. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
For instance, someone trying to find a nice restaurant for their next dinner in Kirkwood will choose some of the ones that show on the first page in their browser. There’s no such thing as a successful business without investments.
Premier SEO agencies strive to boost your rankings, in addition to make your site better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Is A Cost Effective Solution
In light of the piece published by Forbes, SEO is more economical than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is committed to your online presence since it is a natural system compared with other online marketing campaigns such as PPC that call for some financial investment.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is preferable to other digital marketing strategies, because it delivers a better ROI.
With SEO, a new business in State can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. The internet is the greatest tool for startups to build popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Kirkwood
Owning a good site is not enough to boost your business and attract clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. Bad reviews are a sure way to ward off customers.
4. SEO Builds Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is An Incredible Asset
SEO’s function grows with each passing day. The impact is that it can on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. More Mobile Searches Than Ever Before
Mobile phones have become the device of choice of millions of internet searchers. This is simple to comprehend, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This is a consequence of the fact that organic results cater to specific users, being therefore more inclined to suit their needs. For businesses who rely on mobile traffic, SEO is a key investment.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually referring to business when conversing. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Is Vital For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Top ranking business are the most likely to benefit from such users. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local Kirkwood businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Enables Businesses Gather Actionable Consumer Insights
The traffic generated by SEO can be tracked in Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You also need to monitor these rankings, in order to make sure they stick. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means people tend to depend less on television and print media. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small Kirkwood enterprises find it hard to snatch customers from established firms. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Your Perfect Team Member
Once your site is worked on by an SEO professional, it continues to attract consumers. You can count on SEO to always be there for your customers. It is a must-have tool for any business, as it can generate important savings.
13. SEO Influences Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO Is Easy To Outsource
You may not want to have a permanent employee to handle your SEO. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.first, the optimization specialist will take into account your business objectives. The aim of your company should match up to your company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintenance of customer communication
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Combining Existing And New Website Content.
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. But, these links have to come about naturally and be relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-site – Social Profile
You can actively engage with your customers in Kirkwood through social media. An absent or poor presence on social media is a bad reflection on your company. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
Search Engines give a top priority to popular websites, these often land positions in the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Utilize top quality content this will likely captivate the consumer and generate trust in the company. You have to remember that you’ll be aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. The goal is to make your customers feel comfortable and can relate to the content.
You should publicize the content accordingly. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. It’s best to view the social-media platforms as direct links to a customer base. Here, you’re personalizing your business and breaking the ice with new customers. You should portray your business as part of their lives everyday rather than a money making machine.
One can improve an online reputation by giving answers to questions quickly and offering answers in a speedy manner.
Tips About Finding The Right SEO Agency
There’s a lot of SEO firms available within the industry, all of them searching for clientele. However, there are no controls or protocols about what each of these companies do. Taking this into account, a loophole is made which results in many customers becoming disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
When examining the business’s profile, you are able to identify whether or not the staff are skilled and if the firm truly exists. The Seo firm is service oriented, it should stay current with the latest trends and techniques.
The business’s level of experience and solidarity will be represented in their client’s case studies. Check out reviews to make sure the agency is not a fake. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Just like any other business, an agency providing SEO services needs a proper license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Skills In Search Engine & SEM Updates.
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Specialist
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO is a very beneficial marketing tool for all businesses. It provides equal opportunities for all businesses, regardless of the size. You’ll be able to employ a SEO team to work inside the organization or outsource for the best results.
Through honest and relevant changes to sites, SEO is the ideal process to attract more customers and assure your company remains relevant. Contact an SEO professional now to improve your company sales.