SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Laclede SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Laclede SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is additionally known as SEO.Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
How many times do you pass multiple billboards on your way to work in Laclede? If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines use spiders to crawl the web, collect information and organize it. The optimization process includes editing titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Consider how an investment will produce some sort of profit. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
Consider how you search the internet, are you going to choose a restaurant in Laclede that is located on the first page or the fifth page? There’s no such thing as a successful business without investments.
Premier SEO agencies hope to improve rankings, but also to make your site better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO is Cost Savvy.
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Lots of internet users are exposed to advertisements even when they don’t need to products and services that get advertised, therefore the high cost of such strategies. SEO provides improvement over other digital marketing strategies, because it delivers a better ROI.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. With the web, new establishments in State have a greater opportunity for becoming more popular among consumers.
3. Consumer Research is Increasing In The Laclede Area
A functional website isn’t enough to bring new customers to a business. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is vital that the website is up to date and has very good sales copy.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Keep in mind that telling lies may affect your online reputation. Negative reviews have a tremendous power of chasing people away.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. They will always tend to trust a business they can easily research online. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
When your customers can find out relevant details about you, it’s going to be easier to build trust.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Major Asset
SEO’s function grows with each passing day. The consequence is that it will help keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Search Is On The Rise
Mobile phones have become the device of choice of millions of internet searchers. It is easy to understand why, taking into consideration smartphones are convenient and easy to carry. However, mobile users totally neglect paid ads and look at the organic searches. This is simply because of the fact that organic searches are totally tailored to the mobile user. Firms that appreciate the value of cellular devices should give attention to SEO.
The usage of cell phones can be associated with social media pages. Many people discuss business on Twitter, Facebook or WhatsApp every day. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of receiving recommendations from these internet users.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any firm that appears high on the results will most likely gain from this search. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local Laclede businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Provides Businesses Consumer Insight
The traffic generated by SEO can be tracked in Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
You can not just SEO a site once and expect it to rank forever. You have to do everything it takes to maintain these positions. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Isn’t Going Anywhere Any Time Soon
It has been noted that most people spend their time on the internet. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means people tend to depend less on television and print media. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Laclede to draw in clients from established brands. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. The Best Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Influences Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
You may not want to have a permanent employee to handle your SEO. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The right SEO expert will first consider the objectives of your business. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining proper customer communication.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The Internet users mainly use cluster words when they conduct research. The best balance of the right keyword clusters will generate enough ROI for your company.
Combining Existing And New Website Content.
Among the list of core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Increasing the keywords will be of no value is the websites as issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. But, these links have to come about naturally and be relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-site – Social Profile
The primary purpose of any Laclede company’s social media network profile is the active engagement with customers. As such, having a weak social media presences only dents your business’ image. It is far more than just having a Twitter account or Facebook page. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
You should know that search engines display the popular sites on the first page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Utilize high quality content that will captivate the consumer and generate trust in the company. Make your content simple and precise, it needs to go straight to the point and void of exaggerations. Any empty promises or inappropriate language should be avoided. Always make the customers comfortable.
Your content must be publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Interactions with the different social media communities are vital to attain more shares. A social media platform acts as a direct link to potential consumers. This is a method to break the ice and personalize your business. By portraying the company as a part of the person’s daily life, instead of a part of the money-making system, it is possible to increase consumers.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
What Method To Take To Find The Ideal SEO Firm?
There are thousands of SEO firms available within the industry, all of them searching for clientele. Unfortunately, no protocols are in place that control what these companies do or offer. Due to this fact, there is a loophole where lots of customers are disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The SEO Firm’s Profile
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether the employees are really experts. If the agency is offering SEO services, then their website should be up-to-date with a large amount of real info.
Case Studies And Clients
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out reviews to make sure the agency is not a fake. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
Search Engine Optimization is a business and thus it should be have a license to run. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
SEO & Search Marketing Update Expertise
It is essential that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. This is crucial as the search engine updates affect the search engines ranking system.
Professionals In Data Analytics.
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words Relating To The Matter
Search Engine Optimization is a vital marketing strategy that every business should spend money on. SEO offer equal opportunities to every business regardless of size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
Through honest and relevant changes to sites, SEO is the ideal approach to attract more customers and be sure your company remains relevant. Choose the right SEO expert today and soon realize better sales.