SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Old Appleton SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Old Appleton SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant pages at the top of their search pages. The procedure is free, and in that accord, website owners are tasked with aligning their stuff to increase their websites recognition. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
How many times do you pass multiple billboards on your way to work in Old Appleton? Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization entails changing titles, meta descriptions. There are millions of people using search engines every day to seek for information, and businesses are always tweaking their websites so as to benefit from SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Not An Expense
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments generate profits, while costs reduce them. There are many who declare that SEO is all a hoax and not a real process. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
To illustrate, a person trying to find an eatery to eat in Old Appleton will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO professionals seek to improve rankings, in addition to make your site better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Has An Excellent Cost Effectiveness
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is committed to your online presence since it is a natural system as opposed to other online marketing campaigns such as PPC that call for some financial investment.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO has a relatively higher ROI than other strategies.
With SEO, a new business in State can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. The internet is the proper tool for startups to obtain popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Old Appleton
A functional website isn’t enough to bring new customers to a business. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEO enables you to maintain a conversational tone with people in your target market. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. Keep in mind that telling lies may affect your online reputation. Bad reviews are a sure way to ward off customers.
4. Credibility Is Key Online
A customer will trust a firm that continually appears on the top of their primary search results. Individuals believe in companies that are readily available on the web and can be researched if need be. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Valuable Asset
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. More Mobile Searches Than Ever Before
Mobile phones have become the device of choice of millions of internet searchers. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile search users tend to rely more on organic results than on advertisements. This happens because organic results are customized to suit their personal profile and preferences. For businesses who rely on mobile traffic, SEO is a key investment.
The utilization of cell phones can be connected to social media pages. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment as well as solving some urgent problems. When a user is searching for a treatment for their problem, it is essential that you’re there right on the top of the page. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Offers Great Benefits To Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business that is able to rank high is going to see the benefits of SEO. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Three’s a lot to gain for small businesses in Old Appleton, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Are Doing It
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its prospective customers.
10. SEO Is Here To Stay
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This implies that the need for print media and TV is going down. By investing in SEO today, you help your business maintain its relevance in the future.
11. Surging Above The Giants
It’s very difficult for small businesses in Old Appleton to draw in clients from established brands. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is The Ideal Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a must-have tool for any business, as it can generate important savings.
13. SEO Influences Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. SEO Is Easy To Outsource
It may not be in your plans to have a fixed SEO professional within your firm. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The expert will begin by considering the business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that are inclusive of formatting, images, sentence structure and H-tags. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintaining strong levels of communication together with the customer.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. Note that, search engine users often focus on cluster words in their research. Your ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. SEO consultants will also add additional keywords to your pages to achieve more clicks.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. You need to find natural links that are relevant to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-Site Social Profile
The primary purpose of any Old Appleton company’s social media network profile is the active engagement with customers. As such, having a weak social media presences only dents your business’ image. Such a presence has to do with more than just having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
The first page of all search engines will display the most popular websites. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In past years, certain companies picked the “backdoor” approach to gain popularity. This involved the production of empty websites to utilize as reference websites. Thanks to various improvements in the industry, these back doors are no longer encouraged. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Write content of quality that captivates customers as well as generates trust. You want potential customers to trust and put your confidence in what you have to say or sell. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
Your content must be publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
So, let your marketing efforts include consistent communication on social media platforms. A social media platform acts as a direct link to potential consumers. This is a method to break the ice and personalize your business. You should portray your business as part of their lives everyday rather than a money making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Finding The Best SEO Service Agency
Currently, the industry is full of SEO agencies, with each and every interested in leads. Note that, there is no protocol set to control the actions of the company. Because of this, there is a loophole where lots of customers are disenfranchised. In light to this, below are some points to consider while looking for the ideal SEO agency to hire.
The Company Profile
With a thorough look at the profile of the company, you are able to evaluate if the employees are truly SEO experts or if the company exists. The Search engine optimization firm is service oriented, it should stay up-to-date with the latest trends and methods.
Case Studies And Clients
The business’s level of experience and solidarity will be represented in their client’s case studies. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Just like any other business, an agency providing SEO services needs a proper license. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
SEM Update Experience
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is, obviously, a greatly beneficial strategy for marketing different online businesses. SEO offer equal opportunities to every business regardless of size. Whether you aspire to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is always to help the business grow.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Find the best SEO expert or agency today for the best results.