SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Overland SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Overland SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Considering that this is a free service, many content producers will craft their content with the search engines in mind. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Overland. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines get their information by sending various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment and not a form of spending. Investments generate profits, while costs reduce them. Many people believe SEO to be simply another hoax, for the reason that that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For example, someone looking for a nice restaurant for their next dinner in Overland will choose some of the ones that show on the first page in their browser. Take into account that running a successful firm needs investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Is A Cost Effective Solution
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO is way more profitable than other online marketing strategies.
SEO is regarded as the foundation through which many startup businesses in State have been able to succeed as there is no high operating costs involved. The internet is the greatest tool for startups to obtain popularity among their target consumers.
3. Consumer Research is Increasing In The Overland Area
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. The internet never forgets and posting falsified information has grave consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. Credibility Is Key Online
People tend to trust businesses and brands that rank among the first in their favorite search engine. They will always tend to trust a business they can easily research online. The customer will focus on the high ranked business instead of looking at the paid ads.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO Is An Incredible Asset
Using an SEO service is going to help grow your site over time. This implies that it goes on generating traffic to the website as time goes. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Mobile Search Is On The Rise
Millions of people use their mobile devices to do searches online. This is easy to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. However, mobile users totally neglect paid ads and look at the organic searches. This is a consequence of the fact that organic results cater to specific users, being therefore much more likely to suit their needs. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of smartphones and tablets is tightly connected to the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually speaking about business when conversing. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Essential For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Top ranking business are the most likely to benefit from such users. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Three’s a lot to gain for small businesses in Overland, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Provides Businesses Consumer Insight
Google Analytics can track the traffic coming from SEO. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Here To Stay
People spend more and more time online. They use the internet for entertainment and learning, but also for business purposes. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small businesses in Overland find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is an inexpensive and equal platform everybody can use to attract customers. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. Building On Social Media
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The expert will begin by considering the business objectives. The aim of your company should match up to your company’s website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintaining strong levels of communication together with the customer.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The Internet users mainly use cluster words when they conduct research. The ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The search engine optimization experts will add more keywords to your page to get more clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-site – Social Profile
The object of having a presence on the social media networks in Overland and across the US is to actively engage with your customers or target market. As such, having a weak social media presences only dents your business’ image. Such a presence has to do with more than just having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The different Search Engines display the most popular websites on the 1st page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Nowadays in this online society, this is no longer an option due to the vast improvements in technology. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
In order to rank well for the Search Engines, keep these important considerations in mind:
First, you need to create quality content to captivate the customer and boost trust. You have to remember that you are aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. The goal is to make your customers feel comfortable and can relate to the content.
Be sure that the content placed on the website is effectively publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Engagement with social media communities is essential for increased shares. You want to view the social-media platforms as direct links to a customer base. Leverage social media as an approach of personalizing your business. You should portray your business as part of their lives everyday rather than a money making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
What Approach To Take To Find The Ideal SEO Firm?
There are so many SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol positioned to control the actions of the company. As such, it creates a loophole that may leave customers subjugated. If you are in search of SEO agency in order to boost sales, take note of these points:
The Company Profile
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether or not the employees are really experts. Due to the fact that agency sells SEO services their site should be informative and updated.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out reviews to make sure the agency is not a fake. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Search Engine Optimization is a business and thus it should be have a license to run. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This displays accountability and when a mistake arises, the business can be located and then sued.
Search Engine Marketing Expertise
Go for an SEO business that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is significant as the search engine updates affect the search engines ranking system.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data is important to use because it provides insight into consumer trends.
Final Words Regarding The Matter
SEO is, obviously, an exceptionally beneficial way of marketing different online companies. SEO offers equal opportunities to both big and small businesses. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Choose the right SEO expert today and soon realize better sales.