SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Park Hills SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Park Hills SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. All modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
SEO is just like an advertisement you see every day when you drive by your home in Park Hills. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. SEO works in a similar manner. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines get their information by dispatching various crawlers and then indexing the pages that are found. Optimization should address both page titles and meta descriptions. There are millions of people using search engines on a regular basis to seek for information, and businesses are always tweaking their websites so that they can gain from SEO. These are a few advantages of investing in SEO all enterprisers should take under consideration when preparing their digital marketing budgets.
1. SEO is an Investment, Not an item of Expenditure.
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Consider how an investment will produce some type of profit. Many people believe SEO to be merely another hoax, because of the fact that creating a website is so easy nowadays. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
As an example, someone trying to find a nice restaurant for their next dinner in Park Hills will choose some of the ones that show on the first page in their browser. Always remember that businesses can’t be successful without investments.
Premier SEO consultants can help you maintain your good rankings, whilst improving the functions of your web app. They can handle everything, from coding to hosting.
2. SEO Is A Cost Effective Solution
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to goods and services that get advertised, therefore the high cost of such strategies. SEO has a relatively higher ROI than other strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet offers startups the chance of growing in popularity among their potential customers.
3. Consumer Research is Increasing In The Park Hills Area
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. The internet never forgets and posting falsified information has grave consequences. Negative reviews have a tremendous power of chasing people away.
4. SEO Builds Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. Typically, people are going to find trust in brands they see online and that can be easily researched. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Always remember that paid ads go away after some time, but natural rankings can be sustained. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Valuable Asset
Using an SEO service is going to help grow your site over time. This means the larger your site gets, the more traffic you are going to recieve. While a paid advert is going to get you some traffic it will diminish over time. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Mobile Search Is On The Rise
There are more people using the internet on their mobile devices than in the past. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. However, mobile users totally neglect paid ads and look at the organic searches. This happens because organic results are customized to suit their personal profile and preferences. Firms that appreciate the value of cellular devices should concentrate on SEO.
The use of smartphones and tablets is tightly connected with the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When a user is hunting for a treatment for their problem, it is necessary that you are there right at the top of the page. If your information is reliable and useful, you can be certain these people will recommend your services to their peers.
7. SEO Offers Great Benefits To Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local Park Hills businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
SEO is a source of traffic that can be monitored by Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You also need to monitor these rankings, in order to make sure they stick. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO is Here To Stay
It has been noted that most people spend their time on the internet. They use the internet for entertainment and learning, but also for business purposes. This means people tend to depend less on television and print media. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
Small Park Hills enterprises find it hard to snatch customers from established firms. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. The Best Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. Building On Social Media
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim of your company should match up to your company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyphrase Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic expectations and achieving the set goals.
12. Maintenance of customer communication
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The Internet users mainly use cluster words when they conduct research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
One of many core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
If your website has coding issues, adding keywords will not do anything. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. You need to find natural links that are relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Building An Off-site Social Profile
You can actively engage with your customers in Park Hills through social media. As such, having a weak social media presences only dents your business’ image. This is more than merely holding a Facebook or Twitter account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
The first page of all search engines will display the most popular websites. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In previous years, certain companies opted for the “backdoor” alternative option to gain popularity. This involved the development of empty websites to use as reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and build trust. Make your content simple and precise, it should go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
Be sure that the content placed on the website is effectively publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
So, let your marketing efforts include consistent communication on social media platforms. A social media platform acts as a direct link to potential consumers. Leverage social media as an approach of personalizing your business. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
You should improve your online presence by answering questions from customers quickly and promptly.
What Strategy To Take To Find The Ideal SEO Firm?
Today there are so many SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocol exists to control the services offered by each company. This has brought about a loophole which can lead to a variety of customers that become disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The SEO Firm’s Profile
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether the employees are really experts. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of data.
You can know the professional reputation of the agency by evaluated their previous clients. Check out reviews to make sure the agency is not a fake. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
Proper Business Registration
SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Skills In Search Engine & SEM Updates.
Go for an SEO business that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Expert
The best agency should have a data analytics expert who can interpret the data from Google Analytics and other similar tools. The data is important to use because it provides insight into consumer trends.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. Whether you decide to outsource or hire a full SEO team, any SEO expert must be able to assist you in growing your company.
Through honest and relevant changes to sites, SEO is the ideal tactic to attract more customers and assure your company remains relevant. Find the best SEO expert or agency today for the best results.