Mobile Optimization
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Are You Made For Mobile?

this is a picture of a mobile optimized and responsive website on a phone


With mobile devices ranging from tablets to handhelds, it is crucial to understand how your site will display in these different formats. When terms like mobile optimized, mobile friendly and responsive design pop up in development discussion, you will not be left outside the loop.

Mobile optimization is the process of making sure that visitors who access your website from their mobile devices have the same experience as when they access the site from their desktops or laptops. These mobile optimized sites are more advanced meaning that they are reformatted for a list of tablets and other handheld devices. Reformatted content, larger navigation buttons and differently formatted images will appear when the user is on a smartphone and other mobile devices.

Why reformat your site?

Reformatting allows the site to engage a huge mobile audience quickly when critical buying decisions are made. More and more clients are transforming their mobile devices to window shopping and purchasing appliances. By developing your website such that users can easily navigate and engage it from their mobile devices means that you are helping them to reach a decision faster.

Some of the recommended formatting elements that are crucial to mobile optimized sites include;

1. Allow users to access the desktop version of your site

2. Simplified navigation i.e. thumb friendly with large touch points especially for relevant contact information.

3. Reduced graphics

4. Avoid giving users typing options instead give them detailed icons.

Mobile Responsiveness

When a site is responsive, the content and the layout adapts or responds based on the size of the screen in which it is presented on. Such websites automatically change to fit the device you are using or reading on.

Typically, there are four display types that responsive designs have been aimed at, the desktop monitor, the laptop monitor, the tablets and the mobile phones.

When developing a business site, you should make sure that you have enabled this feature since you want visitors to your website to have the best experience. Essentially, there are two ways that you can give your potential customers a good experience while visiting your online store. These are;

– Optimizing the layout of the content and

– Adapting to the content that is shown.

Although mobile responsive sites are costly to develop, they are the wisest investment that you can make if you are dealing with a client or audience base that is active on mobile devices or need to buy your purchases on the go. This feature will also make you take advantage of impulse purchases that are quite evident among people. With a responsive mobile site, you will enjoy the following;

1. High ranks in Google (SEO)

2. increased sales revenue

3. Greater user experience

4. Saves money on mobile development

5. Staying ahead of competition

6. Staying in business

AMP Pages

Accelerated Mobile Pages (AMP) is an open source coding standard for publishers. The objective of AMP is to enable publishers to load their websites quickly on mobile devices because mobile responsiveness can be slow and clunky since desktop resources are plenty and quite heavy.

Until recently, Accelerated Mobile Pages were just for user experience, but Google has now supported it and is encouraging sites to follow suit.

Although AMP isn’t a ranking feature as yet, it affects impressions, clicks, and the user experience and this, in turn, affects search engine optimization. Currently, AMP can only be visible in News carousel. However, Google is pushing down the traditional search results because presently it’s holding the News carousel above the fold on mobile. This simply means that if you are yet to jump on the AMP bandwagon, you may start experiencing a reduction in impressions, engagements as well as clicks.

Why is mobile optimization necessary?

In April 2015, Google rolled out changes to its algorithm such that mobile optimization can be used as a ranking factor. This means that a lot of sites out there could be hit hard in the mobile search results. Small and medium-sized businesses should take advantage of this marketing feature since most of the top retail companies are yet to adapt to mobile optimization.

Furthermore, in the majority of cases, Google penalizes non-mobile optimized sites so much that they flop completely from the search engine rankings. If people can’t locate your business, how are you expecting to attract new ones?

Generally, since the dawn of mobile devices and the exponential increase in their usability in browsing the internet, it has been crucial for you for many years to update your website to be mobile friendly. Research has proved that a whopping 60% of internet traffic is from mobile devices; the number of shoppers using mobile devices has also managed to rise. Therefore, if you do not have a mobile optimized site, a lot of viewers cannot access it thus you can say goodbye to your potential customers or clients.



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