SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Bayside SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Bayside SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. The major search engines such as Yahoo, Bing, and Google all display the most relevant website pages at the top of their search pages. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Bayside. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. SEO works similarly. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines get their information by sending out various crawlers and then indexing the pages that are found. Optimization is about crafting the titles and the meta descriptions of web pages. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. Listed here are a few of the reasons why both minor and major businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments generate profits, while costs reduce them. There are many who declare that SEO is all a hoax and not a real process. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone trying to find a nice restaurant for their next dinner in Bayside will choose some of the ones that show on the first page in their browser. There’s no such thing as a successful business without investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Offers Excellent Value For Money
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to goods and services that get advertised, which means the high cost of such strategies. SEO is way more profitable than other online marketing strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Bayside Area
A functional website isn’t enough to bring new customers to a business. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. The internet never forgets and posting falsified information has grave consequences. Bad reviews are a sure way to ward off customers.
4. SEO Builds Trust.
Customers find absolute credibility in the businesses they find ranking high in the search engines. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
When your customers can find out relevant details about you, it’s going to be easier to build trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Major Asset
SEO’s function grows with each passing day. This implies that it goes on generating traffic to the website as time goes. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. More Mobile Searches Than Ever Before
Mobile phones have become the device of choice of millions of internet searchers. This is easy to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile users tend to rely more on organic search results than on paid ads. This is simply for the reason that organic searches are totally tailored to the mobile user. Firms that appreciate the value of cellular devices should focus on SEO.
The use of mobile devices for accessing the internet can also be a consequence of the rise of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp everyday. When these people need to get something, they generally search for it on the internet, and it is vital that they get your site ready and simple to reach out to. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Essential For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business on top of the search may reap the benefits of such searches. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Three’s a lot to gain for small businesses in Bayside, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Offers Firms Vital Insight
Google Analytics can track the traffic coming from SEO. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Not Going Away
People spend more and more time online. The web offers so many options for people especially in between their rigid programs. This implies that the dependency on print media and TV is going down. By investing in SEO today, you help your business maintain its relevance down the road.
11. Surging Above The Giants
In the past, it was hard for a small business in Bayside to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Your Perfect Team Member
Once your site is worked on by an SEO professional, it continues to attract consumers. It will never fail you. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Is A Good Foundation For Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
You may not want to have a permanent employee to handle your SEO. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The expert will begin by considering the business objectives. The main purpose of your business should match the perspectives of the website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements which are usually inclusive of formatting, images, sentence structure and H-tags. It will also include the use of keywords and keyword phrases.
3. Keyphrase Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintenance of customer communication
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Off-site Link Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. But, these links have to come about naturally and be relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-Site Social Profile
The primary purpose of any Bayside company’s social media network profile is the active engagement with customers. Note that, a poor presence on social media will reflect poorly on your business. A good social media presence isn’t about having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. In our current online society, this is no longer an option due to the vast improvements in technology. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
There are new algorithms established to beat the manipulators such as penguin which covers link
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Write content of quality that captivates customers as well as generates trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Don’t use uncouth language or mention empty promises. The goal is to make your customers feel comfortable and can relate to the content.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
So, let your marketing efforts include consistent communication on social media platforms. It’s best to view the social-media platforms as direct links to a customer base. This is a method to break the ice and personalize your business. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
What Strategy To Take To Find The Ideal SEO Firm?
Currently, the market is full of SEO agencies, with each and every trying to find prospects. Unfortunately, no protocols are in place that control what these businesses do or offer. This has leaded to a loophole which can lead to a variety of customers that become disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are numerous things you need to consider.
When looking at the business’s profile, it’s possible to identify whether or not the staff are skilled and if the firm truly exists. If the agency is offering SEO services, then their website should be up-to-date with a large amount of info.
The business’s amount of experience and solidarity will be represented in their client’s case studies. Check out reviews to make sure the agency is not a fake. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. This displays accountability and when a mistake arises, the business can be located and then sued.
SEM Update Experience
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Expert
Any agency that doesn’t have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Seo is an essential online marketing strategy that every business should invest in. It offers equal opportunities for companies, in spite of their size. Regardless of whether you want to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts should be to help the business grow.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Consult a search engine optimization specialist today and find out how you can increase your sales.