SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Burleson SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Burleson SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
You can think of SEO as being one of those billboards you will find every day on the road to work in Burleson. If the advertisement shows a major promotion in a clothing store, chances are a big number of people will go to check it out, and maybe buy some stuff. The exact advertisement policy works with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines get their information by sending various crawlers and then indexing the pages that are found. Optimization entails changing titles, meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO is an Investment, Not an item of Expenditure.
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Consider how an investment will produce some sort of profit. As making a website is extremely easy today, skeptics have a tendency to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, someone trying to find a nice restaurant for their next dinner in Burleson will choose some of the ones that show on the first page in their browser. There’s no such thing as a successful business without investments.
Premier SEO professionals strive to improve rankings, but also to make your site better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to services and products that get advertised, hence the high cost of such strategies. SEO has a relatively higher ROI than other strategies.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet is the proper tool for startups to get maximum popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Burleson
A perfectly functional website is not enough to grow your business and attract new clients. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO is Valuable
Using an SEO service is going to help grow your site over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Growing Number Of Mobile Searches
Several web users today look up items with their mobile devices. It is simple to understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore much more likely to suit their needs. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp every day. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of receiving recommendations from these internet users.
7. SEO Offers Great Benefits To Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business that is able to rank high is going to see the benefits of SEO. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Three’s a lot to gain for small businesses in Burleson, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Offers Firms Vital Insight
SEO is a source of traffic that can be monitored by Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Aren’t Sleeping
The role of SEO does not end the moment you attain the top rankings you so much wanted. You have to do everything it takes to maintain these positions. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO Is Here To Stay
People spend more and more time online. They use the internet for entertainment and learning, but also for business purposes. Television and print are on the way out, it is only a matter of time. By investing in SEO today, you help your business maintain its relevance down the road.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in Burleson to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Your Perfect Team Member
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. It will never fail you. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. Building On Social Media
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. Outsourcing The Hard Work
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The right SEO expert will first consider the objectives of your business. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management and Optimization: It will require a deep understanding and the using of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
10. Implementing Strategic Planning.
11. Setting realistic and achievable objectives.
12. Maintaining proper customer communication.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The Internet users mainly use cluster words when they conduct research. The ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The search engine optimization experts will add more keywords to your page to get more clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Building An Off-site Social Profile
The object of having a presence on the social media networks in Burleson and across the US is to actively engage with your customers or target market. A poor level of social media exposure can be detrimental to the company. It is far more than just having a Twitter account or Facebook page. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The first page of all search engines will display the most popular websites. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Some online businesses using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today this is no longer a possibility due to the variety of improvements in this industry. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
In addition the latest algorithms are designed to get rid of these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
In order to rank well for the Search Engines, keep these important considerations in mind:
First, you need to create quality content to captivate the customer and boost trust. Keep your content simple and precise, it should go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
You should interact with the social media community to get more content shares. A social media platform acts as a direct link to potential consumers. Here, you’re personalizing your business and breaking the ice with new customers. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
One can improve an online reputation by giving answers to questions quickly and offering answers in a speedy manner.
What Strategy To Take To Find The Ideal SEO Firm?
Today there are so many SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocol exists to control the services offered by each company. As such, it creates a loophole that may leave customers subjugated. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The Company Profile
When examining the business’s profile, you possibly can identify whether the staff are skilled and if the firm truly exists. The company’s site should be informative, updated and meet all the SEO needs.
Case Studies And Clients
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
The Registration Process.
SEO is a business and, as a professional business, will require a professional license. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
SEO & Search Marketing Update Expertise
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Professionals In Data Analytics.
Agencies that do not have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. You can hire a SEO team to work within the organization or outsource for the best results.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Contact an SEO professional now to improve your company sales.