SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Circle C SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Circle C SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant web pages at the top of their search pages. Considering that this is a free service, many content producers will craft their content with the search engines in mind. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
How many times do you pass multiple billboards on your way to work in Circle C? Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is the very same principle with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines have a mechanism that collects information on the web and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
A huge step for all entrepreneurs is looking at SEO as an investment and not a form of spending. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics are likely to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For example, an individual trying to find an eatery to eat in Circle C will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO experts are not entirely committed to attaining the best ranks but also enhance your site’s functionality. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO is Cost Savvy.
In light of the piece published by Forbes, SEO is more cost effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Lots of internet users are exposed to advertisements even when they don’t need to services and products that get advertised, hence the high cost of such strategies. SEO provides multiple advances over other digital marketing strategies, because it delivers a better ROI.
SEO has become the foundation wherein many startup businesses in State have been able to succeed as there is no high operating costs involved. With the web, new establishments in State have a greater possibility of becoming popular among consumers.
3. Circle C Consumers Are Changing
A functional website isn’t enough to bring new customers to a business. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Major Asset
By using SEO, the value of your website grows over time. The consequence is that it can on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Growing Number Of Mobile Searches
Several internet users today look up items utilizing their cell phones. This is simple to grasp, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of smartphones and tablets is tightly connected with the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually discussing business when conversing. When these people need to get something, they typically search for it on the internet, and it is critical that they get your site ready and simple to reach out to. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO is Key For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Top ranking business are the most likely to benefit from such users. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Three’s a lot to gain for small businesses in Circle C, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Aren’t Sleeping
You can not just SEO a site once and expect it to rank forever. You also need to monitor these rankings, in order to make sure they stick. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means people tend to depend less on television and print media. By investing in SEO today, you help your business maintain its relevance at some point.
11. Outrank The Top Dogs
In the past, it was hard for a small business in Circle C to compete with the big guys. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Is A Good Foundation For Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. You Can Outsource SEO
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that happen to be inclusive of formatting, images, sentence structure and H-tags. It will also include the use of keywords and keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
Implementation of Strategic planning.
11. Setting of achievable and realistic goals.
12. Maintaining strong levels of communication together with the customer.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Internet users base their online research on cluster words. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
If your website has coding issues, adding keywords will not do anything. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Building An Off-site Link Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
The Off-Site Social Company Profile
The primary purpose of any Circle C company’s social media network profile is the active engagement with customers. Note that, a poor presence on social media will reflect poorly on your business. It is far more than just having a Twitter account or Facebook page. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The different Search Engines display the most popular websites on the 1st page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In previous years, certain companies decided on the “backdoor” option to gain popularity. This involved the creation of empty websites to use as reference websites. In today’s online society, this is no longer an option due to the vast improvements in technology. For example, Google discovered and is combating the “black hat businesses” via an concentration on using high quality web content and gaining positive user reputation.
There are new algorithms established to beat the manipulators such as penguin which covers link
In order to rank well for the Search Engines, keep these important considerations in mind:
First, you need to create quality content to captivate the customer and boost trust. Make your content simple and precise, it needs to go straight to the point and void of exaggerations. Don’t use uncouth language or mention empty promises. The goal is to make your customers feel comfortable and can relate to the content.
Your content must be publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Engagement with social media communities is essential for increased shares. It’s essential to view the social-media platforms as direct links to a customer base. Leverage social media marketing as a way of personalizing your business. You should portray your business as part of their lives everyday rather than a money making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Suggestions About Finding The Right SEO Agency
There are numerous SEO firms available within the industry, all of them searching for clientele. Unfortunately, no protocols are in place that control what these companies do or offer. Because of this, there is a loophole where many customers are disenfranchised. In light to this, listed below are some points to consider when looking for the best SEO agency to hire.
When examining the company’s profile, it’s possible to identify whether or not the staff are skilled and if the firm truly exists. Due to the fact that agency sells SEO services their site should be informative and updated.
Previous Clients And Case studies
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out reviews to make sure the agency is not a fake. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
SEO is a business and, as a professional business, will require a professional license. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
SEO & Search Marketing Update Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Specialist
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. You are able to employ a SEO team to work within the organization or outsource to find the best results.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Choose the right SEO expert today and soon realize better sales.