SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Coffee SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Coffee SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is likewise known as SEO.All modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
Look at SEO as a large banner that you view every day as you head into town in Coffee. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. SEO works in the same way. Internet users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization is about crafting the titles and the meta descriptions of web pages. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. These are a few advantages of investing in SEO all businesspeople should take into account when preparing their digital marketing budgets.
1. SEO Is An Investment, Rather Than A Cost
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
For instance, someone looking for a good restaurant to dine at in Coffee will choose a place that pops up on the first page of results, not the second or the third. There’s no such thing as a successful business without investments.
Premier SEO consultants make an effort to improve your rankings, but also to make your site better from functional standpoint. They can handle everything, from coding to hosting.
2. SEO Has An Excellent Cost Effectiveness
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Lots of internet users are exposed to advertisements even when they don’t need to products and services that get advertised, hence the high cost of such strategies. SEO is better than other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in Texas can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Coffee Consumers Are Changing
A functional website isn’t enough to bring new customers to a business. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Not telling the truth to your online visitors may lead to severe consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. The customer will focus on the high ranked business instead of looking at the paid ads.
When your customers can find out relevant details about you, it’s going to be easier to build trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This implies that a web user is confident that they can always revisit your site.
5. SEO Is A Valuable Asset
SEO can help a website grow progressively. This implies that it goes on generating traffic to the website as time goes. While a paid advert is going to get you some traffic it will diminish over time. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Device Searches Have Increased
Mobile phones have become the device of choice of millions of internet searchers. Considering how convenient mobile devices are, it really should come as no surprise. Mobile search users tend to rely more on organic results than on advertisements. This is simply because of the fact that organic searches are totally tailored to the mobile user. For businesses who rely on mobile traffic, SEO is a key investment.
The use of smartphones and tablets is tightly connected to the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be certain these people will recommend your services to their peers.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local businesses in Coffee can use this insight to get recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Agencies Provide Invaluable Insight
SEO is a source of traffic that can be monitored by Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Not Going Away
It is just the face of the times that more people are online than ever before. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. By investing in SEO today, you help your business maintain its relevance in the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Coffee to draw in clients from established brands. SEO is an inexpensive and equal platform everybody can use to attract customers. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is The Ideal Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. Building On Social Media
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. You Can Outsource SEO
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that are inclusive of formatting, images, sentence structure and H-tags. The SEO expert will also integrate keyword phrases into the website copy.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management and Optimization: It will require a deep understanding and the usage of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Implementation of strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining proper customer communication.
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Combining Existing And New Website Content.
One of the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Building An Off-site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Coffee and across the country. A poor level of social media exposure can be detrimental to the company. It is far more than just having a Twitter account or Facebook page. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
The first page of all search engines will display the most popular websites. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
First, you need to create quality content to captivate the customer and boost trust. You want potential customers to trust and have faith in what you have to say or sell. Do not make any empty promises and use vulgar language. Always make the customers comfortable.
Your content must be publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Engagement with social media communities is essential for increased shares. Note that, your social media profiles are the direct connection to the customers. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live opposed to just a type of money-making machine.
It’s possible to improve an online reputation by giving an answer to questions quickly and offering answers in a speedy manner.
How To Find The Best Seo Company
Today there are countless SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocols are in place that control what these companies do or offer. Taking this into mind, a loophole is actually created which results in many customers becoming disenfranchised. In light to this, the following are some points to consider while looking for the ideal SEO agency to hire.
With a thorough look at the profile of the company, you are able to determine whether the employees are in fact SEO experts or if the company exists. Due to the fact that agency sells SEO services their site should be informative and updated.
You can know the professional reputation of the agency by evaluated their previous clients. Check out various reviews from its clients to know if the company is a hoax. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. This displays accountability and when a mistake arises, the business can be located and then sued.
Skills In Search Engine & SEM Updates.
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is crucial as the search engine updates affect the search engines ranking system.
Data Analytics Expert
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data is important to use because it provides insight into consumer trends.
Final Words About The Matter
SEO is a very beneficial marketing tool for all businesses. SEO offers equal opportunities to both big and small businesses. You could employ a SEO team to work inside the organization or outsource to find the best results.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Consult a search engine marketing specialist today and learn how you can increase your sales.