SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Douglassville SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Douglassville SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.The major search engines such as Yahoo, Bing, and Google all display the most relevant web pages at the top of their search pages. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
SEO is just like an advertisement you see every day when you drive by your home in Douglassville. If the advertisement shows a major promotion in a clothing store, chances are a big number of people will go to check it out, and maybe buy some stuff. This is the very same principle with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines use crawlers to collect information from the internet and an index to rank the various pages of content in their database. The optimization process includes editing titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. The following are a number of the reasons why both small and big businesses should invest in the process of SEO.
1. Consider SEO An Investment
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments bring you more money, while costs have a negative impact on your profit. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, a consumer trying to find an eatery to eat in Douglassville will select all from the ones that come up in the first rankings page and not the others. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO professionals are not entirely devoted to attaining the best ranks but also enhance your site’s functionality. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Offers Excellent Value For Money
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO is way more profitable than other online marketing strategies.
With SEO, a startup in Texas can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In Douglassville
Owning a good site is not enough to boost your business and attract clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If you are looking to gain leads and clients, it is crucial that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Helps Building Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. They will always tend to trust a business they can easily research online. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This means search engine users know they can always find your website again for further reference.
5. SEO Is An Incredible Asset
Using an SEO service is going to help grow your site over time. This implies that it goes on generating traffic to the website as time goes. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Device Searches Have Increased
There are more people using the web on their mobile devices than ever. This is simple to grasp, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. Business owners who recognize the importance of mobile internet search should focus on SEO.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment as well as solving some urgent problems. When a user is seeking a solution to their problem, it is essential that you’re there right at the top of the page. If you ave quality content and can offer the optimum solution to that user’s problem, you and the website will receive an instant vote of confidence.
7. SEO Is Essential For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business that is able to rank high is going to see the benefits of SEO. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local businesses in Douglassville can use this insight to get recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Offers Firms Vital Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. The site needs to be monitored on a regular basis to help maintain rankings. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. Television and print are on the way out, it is only a matter of time. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Douglassville to draw in clients from established brands. SEO is an inexpensive and equal platform everybody can use to attract customers. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO is never going to get sick or leave on a very short notice. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. Building On Social Media
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO Is Easy To Outsource
You may not want to hire someone on permanent basis to take care of your SEO acitivites. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The expert will begin by considering the business objectives. The aim of your company should match up to your company’s website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Implementing Strategic Planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining strong levels of communication with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching New And Existing Content
One of the main core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. SEO consultants will also add more keywords to your pages to achieve more clicks.
Increasing the keywords will be of no value is the websites as issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Off-Site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. You need to find natural links that are relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Building An Off-site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Douglassville and across the country. A poor level of social media exposure can be detrimental to the company. This is more than merely holding a Facebook or Twitter account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The different Search Engines display the most popular websites on the 1st page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today this is no longer a possibility due to the variety of improvements in this industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
Write content of quality that captivates customers as well as generates trust. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
Market your content, publicizing it ensures the word spreads. Your target market will be keen on being aware what your business provides, the prices and why it consider doing business with you over others.
So, let your marketing efforts include consistent communication on social media platforms. It’s essential to view the social-media platforms as direct links to a customer base. This is one method to personalize the company and “break the ice”. You should portray your business as part of their lives everyday rather than a money making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Finding The Best SEO Company
Currently, the industry is full of SEO agencies, with each searching for potential clients. However, there are no controls or protocols about what each of these companies do. Taking this into account, a loophole is actually created which results in many customers becoming disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The Company Profile
The business profile can be a source of information you can use to check if the agency is the perfect choice and has the required expertise you need. The business’s site should be informative, updated and meet all the SEO needs.
The Client’s Case Studies.
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Professionals In Data Analytics.
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Seo is a vital marketing strategy that each business should spend money on. It provides equal opportunities for companies, no matter their size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Consult a search engine marketing specialist today and find how you can increase your sales.