SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Jayton SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Jayton SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is also known as SEO.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Considering that this is a free service, many content producers will craft their content with the search engines in mind. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can think of SEO as a version of those billboards you see every day on the road to work in Jayton. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. SEO works in a similar manner. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines get their information by sending out various crawlers and then indexing the pages that are found. Optimization is about crafting the titles and the meta descriptions of web pages. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Consider how an investment will produce some type of profit. There are many who declare that SEO is all a hoax and not a real process. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
Consider how you search the internet, are you going to choose a restaurant in Jayton that is located on the first page or the fifth page? Take into account that running a successful firm needs investments.
Premier SEO professionals are not entirely dedicated to attaining the best ranks but also to enhance your site’s functionality. They can handle everything, from coding to hosting.
2. SEO Is A Cost Effective Solution
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is better than other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in Texas can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In Jayton
A perfectly functional website is not enough to grow your business and attract new clients. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Not telling the truth to your online visitors may lead to severe consequences. Bad reviews are a sure way to ward off customers.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. The customer will focus on the high ranked business instead of looking at the paid ads.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Always remember that paid ads go away after some time, but natural rankings can be sustained. This implies that a web user is confident that they can always revisit your site.
5. SEO is Valuable
SEO’s function grows with each passing day. This implies that it goes on generating traffic to the website as time goes. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. More Mobile Searches Than Ever Before
Several web users today look for items with their mobile phone devices. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile users tend to rely more on organic search results than on paid ads. This is merely due to the fact that organic searches are totally tailored towards mobile user. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
Mobile devices also have the capacity to be linked to a wide variety of social media platforms. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or even for solving some urgent problems. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO is Key For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Three’s a lot to gain for small businesses in Jayton, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Provides Businesses Consumer Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. It is important to regularly keep tabs on the site to maintain the rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. Television and print are on the way out, it is only a matter of time. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Jayton to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Better Than Any Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO is never going to get sick or leave on a very short notice. It is a must-have tool for any business, as it can generate important savings.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. You Can Outsource SEO
There may times when you do not have the budget or need for a full-time SEO expert. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
Implementation of Strategic planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintenance of customer communication
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Internet users base their online research on cluster words. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching Existing and New Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The increase of keywords will be ineffective when your site is undergoing issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” But, these links have to come about naturally and be relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
Off-Site Social Profile
The primary purpose of any Jayton company’s social media network profile is the active engagement with customers. As such, having a weak social media presences only dents your business’ image. This is more than merely holding a Facebook or Twitter account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Some online businesses using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today this is no longer a possibility due to the variety of improvements in this industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
The content should captivate the customers and grow trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Do not make any empty promises and use vulgar language. The goal is to make your customers feel comfortable and can relate to the content.
You should publicize the content accordingly. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. A social media platform acts as a direct link to potential consumers. Leverage social media as an approach of personalizing your business. By portraying the company as a part of the person’s daily life, instead of a part of the money-making system, it is possible to increase consumers.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Finding The Best SEO Specialist
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Note that, there is no protocol available to control the actions of the company. Taking this into account, a loophole is actually created which results in many customers becoming disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether or not the employees are really experts. The SEO company is service oriented, it should stay current with the latest trends and methods.
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
Search Engine Optimization is a business and thus it should be have a license to run. A legal business should provide proof of business permits and tax remittances. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
SEM Update Experience
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. These updates influence the ranking system on the search engines thus the best agency learns how to manipulate them accordingly for the best results.
Data Analytics Expert
Agencies that do not have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offer equal opportunities to every business regardless of size. You’ll be able to employ a SEO team to work within the organization or outsource to get the best results.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Consult a search engine specialist today and discover how you can increase your sales.