SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Kenefick SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Kenefick SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant web pages at the top of their search pages. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
SEO is just like an advertisement you see every day when you drive by your home in Kenefick. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines have a mechanism that collects information on-line and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. There are millions of people using search engines every day to seek for information, and businesses are always tweaking their websites so as to make use of SEO. The following are some of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Consider how an investment will produce some sort of profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
Consider how you search the internet, are you going to choose a restaurant in Kenefick that is located on the first page or the fifth page? Always remember that businesses can’t be successful in the absence of investments.
Premier SEO professionals can help you maintain your good rankings, whilst improving the functions of your web app. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO is Cost Savvy.
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is committed to your online presence since it is a natural system compared to other online marketing campaigns such as PPC that call for some financial investment.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, any startup in Texas can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet is the proper tool for startups to get maximum popularity among their target consumers.
3. Consumer Research is Increasing In The Kenefick Area
A perfectly functional website is not enough to grow your business and attract new clients. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. If the information on your website is persuasive and up to date, qualified prospects are likely to make a purchase.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Not telling the truth to your online visitors may lead to severe consequences. Bad reviews are a sure way to ward off customers.
4. SEO Builds Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is An Incredible Asset
Using an SEO service is going to help grow your site over time. The impact is that it can on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Growing Number Of Mobile Searches
There are more people using the internet on their mobile devices than before. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Mobile users tend to rely more on organic search results than on paid ads. This is so since natural results are more personalized and offer more advantages. Business owners who grasp the significance of mobile internet search should focus on SEO.
The use of cell phones can be connected to social media pages. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or even for solving some urgent problems. When a user is seeking a solution to their problem, it is essential that you’re there right at the top of the page. If you ave quality content and can deliver the best solution to that user’s problem, you and the website will get an instant vote of confidence.
7. SEO Is Essential For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Top ranking business are the most likely to benefit from such users. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local Kenefick businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Enables Businesses Gather Actionable Consumer Insights
Google Analytics can track the traffic coming from SEO. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
The role of SEO does not end the moment you attain the top rankings you so much wanted. The site needs to be monitored on a regular basis to help maintain rankings. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. Television and print are on the way out, it is only a matter of time. By investing in SEO today, you help your business maintain its relevance at some point.
11. Surging Above The Giants
In the past, it was hard for a small business in Kenefick to compete with the big guys. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Better Than Any Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. SEO is never going to get sick or leave on a very short notice. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Encourages Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. Outsourcing The Hard Work
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
Implementation of Strategic planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintenance of customer communication
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The Internet users mainly use cluster words when they conduct research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. SEO consultants will also add more keywords to your pages to achieve more clicks.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. The links should, however, be relevant and flowing naturally to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-site – Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Kenefick and across the country. As such, having a weak social media presences only dents your business’ image. Such a presence has to do with more than just having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Utilize good quality content this will likely captivate the consumer and generate trust in the company. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. The goal is to make your customers feel comfortable and can relate to the content.
Be sure that the content placed on the website is effectively publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
You should interact with the social media community to get more content shares. Do more shares, since the platforms link you directly to your customers. Here, you’re personalizing your business and breaking the ice with new customers. See your company as a portion of everyday live in opposition to just a type of money-making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Finding The Best SEO Specialist
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. As such, it creates a loophole that may leave customers subjugated. If you are in search of SEO agency in order to boost sales, become aware of these points:
The SEO Firm’s Profile
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether or not the employees are really experts. The company’s site should be informative, updated and meet all the SEO needs.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
SEO is a business and, as a professional business, will require a professional license. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Expert
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data is important to use because it provides insight into consumer trends.
Search Engine Optimization is an essential marketing strategy that each business should utilize. It provides equal opportunities for companies, regardless of their size. You could employ a SEO team to work within the organization or outsource for the ideal results.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Find the best SEO expert or agency today for the best results.