SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Latexo SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Latexo SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. The procedure is free, and in that accord, site owners are tasked with aligning their stuff to increase their websites recognition. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
You can imagine SEO as a version of those billboards you see every day on the road to work in Latexo. If the advertisement shows a major promotion in a clothing store, chances are a big number of people will go to check it out, and maybe buy some stuff. The exact advertisement policy works with SEO. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines use spiders to crawl the web, collect information and organize it. Optimization should address both page titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Consider how an investment will produce some kind of profit. As making a website is extremely easy today, skeptics usually tend to consider SEO as a hoax. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
As an example, someone searching for a nice restaurant for their next dinner in Latexo will choose some of the ones that show on the first page in their browser. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO consultants can help you maintain your good rankings, while improving the functions of your web app. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Is A Cost Effective Solution
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO has a relatively higher ROI than other strategies.
With SEO, a startup in Texas can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. With the web, new establishments in Texas have a greater chance for becoming more popular among consumers.
3. Latexo Consumers Are Changing
A perfectly functional website is not enough to grow your business and attract new clients. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is crucial that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. Typically, people are going to find trust in brands they see online and that can be easily researched. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Major Asset
By using SEO, the value of your website grows over time. The consequence is that it will keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Several web users today do a search for items with their cell phones. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. For businesses who rely on mobile traffic, SEO is a key investment.
The use of mobile devices fora accessing the internet can also be a result of the rise of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp on a regular basis. When a user is hunting for a treatment for their problem, it is essential that you’re there right at the top of the page. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO is Key For Small Businesses
It is easy to overlook SEO when you run a small local business. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any firm that appears high on the results will most likely gain from this search. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Three’s a lot to gain for small businesses in Latexo, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Offers Firms Vital Insight
SEO is a source of traffic that can be monitored by Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You also need to monitor these rankings, in order to make sure they stick. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO Is Here To Stay
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This implies that the need for print media and TV is going down. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outrank The Top Dogs
Small businesses in Latexo find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is the number one way to compete with a much smaller budget. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. The Best Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Encourages Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The right SEO expert will first consider the objectives of your business. The aim of the company should be aligned with the company’s official website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining proper customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The internet user will typically focus on the cluster words when performing online research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Combining Existing And New Website Content.
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The optimizer will inject additional keywords to the pages that increase the click through rate.
The SEO Code
If your website has coding issues, adding keywords will not do anything. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Building An Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-Site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Latexo and across the country. Note that, a poor presence on social media will reflect poorly on your business. Such a presence has to do with more than just having a Twitter or Facebook account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Some online businesses using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and build trust. Make your content simple and precise, it should go straight to the point and void of exaggerations. Do not make any empty promises and use vulgar language. The goal is to make your customers feel comfortable and can relate to the content.
You should publicize the content accordingly. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
Interactions with the different social media communities are vital to obtain more shares. A social media platform acts as a direct link to potential consumers. This is one method to personalize the company and “break the ice”. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Where You Can Find The Best Seo Company
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. Taking this into mind, a loophole is actually created which results in many customers becoming disenfranchised. In light to this, below are some points to consider while looking for the suitable SEO agency to hire.
The SEO Firm’s Profile
When looking at the company’s profile, it is possible to identify whether the staff are skilled and if the firm truly exists. Due to the fact that agency sells SEO services their site should be informative and updated.
The Client’s Case Studies.
You can know the professional reputation of the agency by evaluated their previous clients. Check the reviews from previous customers to determine the legitimacy of the SEO services. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. Any of the legal companies will show their permits and also pay their taxes. This displays accountability and when a mistake arises, the business can be located and then sued.
Search Engine Marketing Expertise
It is essential that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Final Words On The Matter
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. Whether you wish to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to try to help the business grow.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Contact an SEO professional now to improve your company sales.