SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Pecan Gap SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Pecan Gap SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. All modern search engines like Google, Bing, and Yahoo show their search results as per the things the engine sees necessary. Considering that this is a free service, many content producers will craft their content with the search engines in mind. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
SEO is just like an advertisement you see every day when you drive by your home in Pecan Gap. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is exactly how SEO works. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization entails changing titles, meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. Consider SEO An Investment
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments bring you more money, while costs have a negative impact on your profit. As making a website is extremely easy today, skeptics have a tendency to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, someone searching for a nice restaurant for their next dinner in Pecan Gap will choose some of the ones that show on the first page in their browser. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Offers Excellent Value For Money
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO has a relatively higher ROI than other strategies.
With SEO, any startup in Texas can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet is the foremost tool for startups to achieve popularity among their target consumers.
3. Consumer Research is Increasing In The Pecan Gap Area
Owning a good site is not enough to boost your business and attract clients. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEO enables you to maintain a conversational tone with people in your target market. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Not telling the truth to your online visitors may lead to severe consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Helps Building Credibility
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Valuable Asset
SEO can help a website grow as time goes by. The consequence is that it will keep on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
Several web users today look for items with their mobile devices. Considering how convenient mobile devices are, it really should come as no surprise. Cell phone users rely on natural search results as opposed to ads. This is simply for the reason that organic searches are totally tailored to the mobile user. For businesses who rely on mobile traffic, SEO is a key investment.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp each day. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If you ave quality content and can present the optimum solution to that user’s problem, both you and your website should get an instant vote of confidence.
7. SEO Is Essential For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any firm that appears high on the results will most likely gain from this search. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local Pecan Gap businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Enables Businesses Gather Actionable Consumer Insights
SEO is going to be able to provide you traffic that you can track through Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Is Already Ahead Of You
The role of SEO does not end the moment you attain the top rankings you so much wanted. You have to do everything it takes to maintain these positions. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its prospective customers.
10. SEO Isn’t Going Anywhere Any Time Soon
It has been noted that most people spend their time on the internet. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This implies that the reliance upon print media and TV is going down. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small Pecan Gap enterprises find it hard to snatch customers from established firms. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Better Than Any Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Encourages Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. Outsourcing The Hard Work
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The expert will begin by considering the business objectives. The aim of the company should be aligned with the company’s official website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyphrase Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementing Strategic Planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining strong levels of communication together with the customer.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Internet users base their online research on cluster words. Your ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
Amongst the core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. SEO consultants will also increase the keywords to your pages to achieve more clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. But, these links have to come about naturally and be relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
You can actively engage with your customers in Pecan Gap through social media. An absent or poor presence on social media is a bad reflection on your company. Such a presence has to do with more than just having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The different Search Engines display the most popular websites on the 1st page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
There are new algorithms put in place to beat the manipulators such as penguin which covers link
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Write content of quality that captivates customers as well as generates trust. You want potential customers to trust and believe in what you have to say or sell. This is possible by avoiding exaggerations and getting directly to-the-point. The goal is to make your customers feel comfortable and can relate to the content.
You should publicize the content accordingly. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. It is advisable to view the social-media platforms as direct links to a customer base. Leverage social media marketing as a means of personalizing your business. By portraying the company as a part of the person’s daily life, instead of a part of the money-making system, it is possible to increase consumers.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Some Tips On Finding The Right SEO Agency
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. This has produced a loophole which can lead to a variety of customers that become disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are some things you need to consider.
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether the employees are really experts. Due to the fact that agency sells SEO services their site should be informative and updated.
Previous Clients And Case studies
The experience and solidarity of any SEO agency can be determined by looking at the previous clients. Check out reviews to make sure the agency is not a fake. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Proper Business Registration
Search Engine Optimization is a business and thus it should be have a license to run. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This displays accountability and when a mistake arises, the business can be located and then sued.
Search Engine Marketing Expertise
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. This is crucial as the search engine updates affect the search engines ranking system.
Data Analytics Specialist
Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO is, certainly, an incredibly beneficial way of marketing different online companies. SEO offer equal opportunities to every business regardless of size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
Through honest and relevant changes to sites, SEO is the ideal tactic to attract more customers and assure your company remains relevant. Contact an SEO professional now to improve your company sales.