SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Star Harbor SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Star Harbor SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant webpages at the top of their search pages. Considering that this is a free service, many content producers will craft their content with the search engines in mind. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
Look at SEO as a large banner that you view every day as you head into town in Star Harbor. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. This is the very same principle with SEO. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines use spiders to crawl the web, collect information and organize it. Optimization is about crafting the titles and the meta descriptions of web pages. There are millions of people using search engines every day to seek for information, and businesses are always tweaking their websites so as to make use of SEO. These are a few advantages of investing in SEO all company owners should take under consideration when preparing their digital marketing budgets.
1. SEO is an Investment, Not an item of Expenditure.
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments bring you more money, while costs have a negative impact on your profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
As an example, a customer trying to find an eatery to eat in Star Harbor will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO professionals can help you maintain your good rankings, while improving the functions of your web app. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Has An Excellent Cost Effectiveness
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO provides great progress over other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in Texas can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Star Harbor Area
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Credibility
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is An Incredible Asset
By using SEO, the value of your website grows over time. The impact is that it will continue on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Several internet users today search for items with their cell phones. Considering how convenient mobile devices are, it really should come as no surprise. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore more inclined to suit their needs. For businesses who rely on mobile traffic, SEO is a key investment.
The use of smartphones and tablets is tightly associated with the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When a user is hunting for a solution to their problem, it is essential that you’ll be there right at the top of the page. If you ave quality content and can supply the optimum solution to that user’s problem, both you and your website are certain to get an instant vote of confidence.
7. SEO Is Vital For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business on top of the search may reap the benefits of such searches. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Three’s a lot to gain for small businesses in Star Harbor, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Enables Businesses Gather Actionable Consumer Insights
Google Analytics can track the traffic coming from SEO. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Are Doing It
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You also need to monitor these rankings, in order to make sure they stick. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO is Here To Stay
It has been noted that most people spend their time on the internet. They use the internet for entertainment and learning, but also for business purposes. This means people tend to depend less on television and print media. Today’s SEO investments can secure the future of your business.
11. Surging Above The Giants
Small businesses in Star Harbor find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. The Best Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Is A Good Foundation For Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. You Can Outsource SEO
You may not want to have a permanent employee to handle your SEO. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyphrase Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s fundamental to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic and achievable objectives.
12. Maintaining strong levels of communication with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. Internet users base their online research on cluster words. The optimal balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Building An Off-site Social Profile
The primary purpose of any Star Harbor company’s social media network profile is the active engagement with customers. A poor level of social media exposure can be detrimental to the company. A good social media presence isn’t about having a Twitter or Facebook account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
Search Engines give a top priority to popular websites, these often land positions in the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
In order to rank well for the Search Engines, keep these important considerations in mind:
Utilize high quality content this will likely captivate the consumer and generate trust in the company. Keep the content simple and precise, it needs to go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. The goal is to make your customers feel comfortable and can relate to the content.
Market your content, publicizing it ensures the word spreads. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
Interactions with the different social media communities are vital to obtain more shares. Do more shares, since the platforms link you directly to your customers. Leverage social media as an approach of personalizing your business. You should portray your business as part of their lives everyday rather than a money making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Suggestions About Finding The Right SEO Agency
Currently, the industry is full of SEO agencies, with each interested in potential customers. Unfortunately, no protocols are in place that control what these businesses do or offer. As such, it creates a loophole that may leave customers subjugated. If you are in search of SEO agency in order to boost sales, look closely at these points:
The Company Profile
When examining the company’s profile, you are able to identify whether or not the staff are skilled and if the firm truly exists. Due to the fact that agency sells SEO services their site should be informative and updated.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out reviews to make sure the agency is not a fake. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
The Registration Process.
Just like any other business, an agency providing SEO services needs a proper license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Skills In Search Engine & SEM Updates.
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Professionals In Data Analytics.
Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data is important to use because it provides insight into consumer trends.
SEO is a very beneficial marketing tool for all businesses. It offers equal opportunities for companies, irrespective of their size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
Through honest and relevant changes to sites, SEO is the ideal method to attract more customers and make certain your company remains relevant. Find the best SEO expert or agency today for the best results.