SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Summerglen SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Summerglen SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. The major search engines such as Yahoo, Bing, and Google all display the most relevant webpages at the top of their search pages. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
How many times do you pass multiple billboards on your way to work in Summerglen? Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is the very same principle with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines use crawlers to collect information from the internet and an index to rank the various pages of content in their database. The optimization process includes editing titles and meta descriptions. There are millions of people using search engines every day to seek for information, and businesses are always tweaking their websites so that they can benefit from SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment and never a form of spending. Investments generate profits, while costs reduce them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone looking for a good restaurant to dine at in Summerglen will choose a place that pops up on the first page of results, not the second or the third. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO agencies make sure to boost up your rankings, in addition to make your site better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research In Summerglen Is A Growing Trend
Owning a good site is not enough to boost your business and attract clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If the information on your website is persuasive and up to date, prospective buyers have a propensity to make a purchase.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Negative reviews have a tremendous power of chasing people away.
4. SEO Helps Building Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. The customer will focus on the high ranked business instead of looking at the paid ads.
When your customers can find out relevant details about you, it’s going to be easier to build trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to perform searches on the net. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. However, mobile users totally neglect paid ads and look at the organic searches. This is so since natural results are more personalized and offer more advantages. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The usage of mobile devices for accessing the internet can also be a outcome of the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually referring to business when conversing. When a user is seeking a solution to their problem, it is essential that you’ll be there right at the top of the page. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO is Key For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any firm that appears high on the results will most likely gain from this search. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Three’s a lot to gain for small businesses in Summerglen, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Enables Businesses Gather Actionable Consumer Insights
Google Analytics can track the traffic coming from SEO. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Are Doing It
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You have to do everything it takes to maintain these positions. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Here To Stay
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Surging Above The Giants
It’s very difficult for small businesses in Summerglen to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. Building On Social Media
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The expert will begin by considering the business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. SEO professionals will in addition integrate the right keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Establishing and maintaining a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. Note that, search engine users often focus on cluster words in their research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. SEO consultants will also add additional keywords to your pages to achieve more clicks.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Building An Off-site Link Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. The links should, however, be relevant and flowing naturally to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The object of having a presence on the social media networks in Summerglen and across the US is to actively engage with your customers or target market. As such, having a weak social media presences only dents your business’ image. A good social media presence isn’t about having a Twitter or Facebook account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
The different Search Engines display the most popular websites on the 1st page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
In order to rank well for the Search Engines, keep these important considerations in mind:
First, you need to create quality content to captivate the customer and boost trust. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. It is essential that the consumers feel comfortable when using your website.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Engagement with social media communities is essential for increased shares. You should view the social-media platforms as direct links to a customer base. This is one method to personalize the company and “break the ice”. You should portray your business as part of their lives everyday rather than a money making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
What Approach To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. However, there are no controls or protocols about what each of these companies do. For that reason, there is a loophole where many customers are disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The business profile can be a source of information you can use to figure out if the agency is the best choice and has the required expertise you need. The Search engine optimization firm is service oriented, it should stay up-to-date with the latest trends and techniques.
The firm’s amount of experience and solidarity will be represented in their client’s case studies. Check the reviews from previous customers to determine the legitimacy of the SEO services. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
The Registration Process.
Just like any other business, an agency providing SEO services needs a proper license. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Skills In Search Engine & SEM Updates.
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data is important to use because it provides insight into consumer trends.
SEO is, needless to say, a greatly beneficial way of marketing different online companies. It provides equal opportunities for companies, in spite of their size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Choose the right SEO expert today and soon realize better sales.