SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Taylor Landing SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Taylor Landing SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationAll modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. Considering that this is a free service, many content producers will craft their content with the search engines in mind. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
How many times do you pass multiple billboards on your way to work in Taylor Landing? If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. The exact advertisement policy works with SEO. Web users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines have a mechanism that collects information on the internet and uses an algorithm to rank it. Optimization entails changing titles, meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Listed below are just some of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
A huge step for all entrepreneurs is looking at SEO as an investment rather than a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be just another hoax, because of the reason that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For instance, someone searching for a nice restaurant for their next dinner in Taylor Landing will choose some of the ones that show on the first page in their browser. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO provides great progress over other digital marketing strategies, because it delivers a better ROI.
SEO is regarded as the foundation whereby many startup businesses in Texas have been able to succeed as there is no high operating costs involved. The internet is the most effective tool for startups to increase popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Taylor Landing
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If the information on your website is persuasive and up to date, potential customers are more likely to make a purchase.
SEO enables you to maintain a conversational tone with people in your target market. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. The internet never forgets and posting falsified information has grave consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is A Major Asset
By using SEO, the value of your website grows over time. The consequence is that it will keep on generating traffic. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
Millions of people use their mobile devices to perform searches online. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. However, mobile users totally neglect paid ads and look at the organic searches. This is a consequence of the fact that organic results cater to specific users, being therefore more likely to suit their needs. For businesses who rely on mobile traffic, SEO is a key investment.
The usage of mobile devices fora accessing the internet can also be a result of the growth of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually referring to business when conversing. When a user is searching for a treatment for their problem, it is necessary that you are there right on the top of the page. If your establishment’s site has reliable information, you are assured of getting recommendations from these internet users.
7. SEO Is Vital For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business that is able to rank high is going to see the benefits of SEO. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Three’s a lot to gain for small businesses in Taylor Landing, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Does The Trick
The role of SEO does not end the moment you attain the top rankings you so much wanted. You have to do everything it takes to maintain these positions. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
Small businesses in Taylor Landing find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is an inexpensive and equal platform everybody can use to attract customers. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. It will never fail you. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Is A Good Foundation For Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO services can be outsourced
There may times when you do not have the budget or need for a full-time SEO expert. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The expert will begin by considering the business objectives. The aim of your company should match up to your company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Implementation of strategic planning.
11. Setting realistic and achievable objectives.
12. Establishing and looking after a healthy customer communication.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
On the list of core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. SEO consultants will also increase the keywords to your pages to achieve more clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Off-Site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
The Off-Site Social Company Profile
You can actively engage with your customers in Taylor Landing through social media. A poor level of social media exposure can be detrimental to the company. It is far more than just having a Twitter account or Facebook page. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
In past years, certain companies went for the “backdoor” alternative to gain popularity. This involved the production of empty websites to utilize as reference websites. Thanks to various improvements in the industry, these back doors are no longer encouraged. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
First, you need to create quality content to captivate the customer and boost trust. Make your content simple and precise, it should go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
Be sure that the content placed on the website is effectively publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
You should interact with the social media community to get more content shares. You ought to view the social-media platforms as direct links to a customer base. This is a method to break the ice and personalize your business. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Suggestions About Finding The Right SEO Agency
Currently, the market is full of SEO agencies, with each searching for potential customers. Unfortunately, no protocol exists to control the services offered by each company. This has brought about a loophole which can lead to a variety of customers that become disenfranchised. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether the employees are really experts. If the agency is offering SEO services, then their website should be up-to-date with a large amount of info.
Case Studies And Clients
You can know the professional reputation of the agency by evaluated their previous clients. Check out various reviews from its clients to know if the company is a hoax. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
SEO is a business and, as a professional business, will require a professional license. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Skills In Search Engine & SEM Updates.
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Expert
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data is important to use because it provides insight into consumer trends.
Final Words Relating To The Matter
SEO is, obviously, a greatly beneficial strategy for marketing different online businesses. SEO offers equal opportunities to both big and small businesses. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Consult an SEO specialist today and find how you can increase your sales.