SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Texline SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Texline SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant websites at the top of their search pages. Considering that this is a free service, many content producers will craft their content with the search engines in mind. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
You can imagine SEO as being a version of those billboards you come across every day on the road to work in Texline. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. SEO works similarly. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines get their information by sending various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. The following are just a few of the reasons why both big and small businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments often get profits while expenditure reduces them. Many people believe SEO to be just another hoax, seeing that that creating a website is so easy nowadays. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
For instance, someone trying to find a nice restaurant for their next dinner in Texline will choose some of the ones that show on the first page in their browser. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO agencies are not entirely devoted to attaining the best ranks but also enhance your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
In light of the piece published by Forbes, SEO is more affordable than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is way more profitable than other online marketing strategies.
With SEO, a new business in Texas can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. The internet is the best tool for startups to gain popularity among their target consumers.
3. Texline Consumers Are Changing
Owning a good site is not enough to boost your business and attract clients. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Not telling the truth to your online visitors may lead to severe consequences. Bad reviews are a sure way to ward off customers.
4. SEO Builds Credibility
Customers tend to trust more those businesses that rank among the top search results in their industries. They will always tend to trust a business they can easily research online. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
When your customers can find out relevant details about you, it’s going to be easier to build trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO is Valuable
SEO can help a website grow in time. The consequence is that it will continue on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
There are more people using the internet on their mobile devices than in the past. This is easy to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This happens because organic results are customized to suit their personal profile and preferences. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of smartphones and tablets is tightly linked to the rise of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp each day. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Is Vital For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business that is able to rank high is going to see the benefits of SEO. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local Texline businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Provides Businesses Consumer Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Does The Trick
The role of SEO does not end the moment you attain the top rankings you so much wanted. You also need to monitor these rankings, in order to make sure they stick. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO Is Not Going Away
People spend more and more time online. The web offers so many options for people especially in between their rigid programs. Television and print are on the way out, it is only a matter of time. Today’s SEO investments can secure the future of your business.
11. Surging Above The Giants
In the past, it was hard for a small business in Texline to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Better Than Any Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. It will never fail you. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Is A Good Foundation For Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. SEO Is Easy To Outsource
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements which are inclusive of formatting, images, sentence structure and H-tags. SEO professionals will in addition integrate the right keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementation of strategic planning.
11. Setting realistic and achievable objectives.
12. Maintaining strong levels of communication together with the customer.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. Internet users base their online research on cluster words. The ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. SEO consultants will also increase the keywords to your pages to achieve more clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
The Off-Side Link Website Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Building An Off-site Social Profile
The primary purpose of any Texline company’s social media network profile is the active engagement with customers. An absent or poor presence on social media is a bad reflection on your company. Such a presence has to do with more than just having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
Search Engines give a top priority to popular websites, these often land positions in the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
First, you need to create quality content to captivate the customer and boost trust. You want potential customers to trust and put your confidence in what you have to say or sell. Any empty promises or inappropriate language should be avoided. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Interactions with the different social media communities are vital to attain more shares. A social media platform acts as a direct link to potential consumers. This is one method to personalize the company and “break the ice”. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
It’s possible to improve an online reputation by answering questions quickly and offering answers in a speedy manner.
Finding The Best SEO Company
Today there are so many SEO agencies on the market and all are in search of potential clients. However, there are no controls or protocols about what each of these companies do. As a result, there is a loophole where many customers are disenfranchised. If you are in search of SEO agency in order to boost sales, take into account these points:
The SEO Firm’s Profile
When looking at the business’s profile, you’ll be able to identify whether or not the staff are skilled and if the firm truly exists. The Search engine optimization company is service oriented, it should stay current with the latest trends and methods.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check the reviews from previous customers to determine the legitimacy of the SEO services. The better agencies often place testimonials from clients as well as encourage outsider reviews.
SEO is a business and, as a professional business, will require a professional license. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
SEM Update Experience
Go for an SEO service company that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. These updates influence the ranking system on the search engines thus the best agency learns how to manipulate them accordingly for the best results.
Data Analytics Expert
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
Search Engine Optimization is a vital strategy that each and every business should put money into. It provides equal opportunities for all businesses, regardless of the size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
Through honest and relevant changes to sites, SEO is the ideal strategy to attract more customers and be sure your company remains relevant. Contact an SEO professional now to improve your company sales.