SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Antimony SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Antimony SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationWhen people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Considering that this is a free service, many content producers will craft their content with the search engines in mind. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
How many times do you pass multiple billboards on your way to work in Antimony? If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. This is exactly how SEO works. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines have a mechanism that collects information on the web and uses an algorithm to rank it. Optimization entails changing titles, meta descriptions. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites as a way to really benefit from SEO. Listed here are a number of the reasons why both big and small businesses should invest in the process of SEO.
1. Consider SEO An Investment
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments generate profits, while costs reduce them. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone trying to find a nice restaurant for their next dinner in Antimony will choose some of the ones that show on the first page in their browser. Consider that running a successful firm needs investments.
Premier SEO agencies are not entirely committed to attaining the best ranks but also to enhance your site’s functionality. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Is A Cost Effective Solution
In light of the piece published by Forbes, SEO is more cost-effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO has a relatively higher ROI than other strategies.
SEO has become the foundation wherein many startup businesses in Utah have been able to succeed as there is no high operating costs involved. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Antimony Area
A functional website isn’t enough to bring new customers to a business. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If the information on your website is persuasive and up to date, prospective customers have a propensity to make a purchase.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. Negative reviews have a tremendous power of chasing people away.
4. SEO Builds Trust.
Customers tend to trust more those businesses that rank among the top search results in their industries. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
When your customers can find out relevant details about you, it’s going to be easier to build trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is good, because users know they will always find your website with ease.
5. SEO is Valuable
Using an SEO service is going to help grow your site over time. The consequence is that it will keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to do searches on the internet. This is clear to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This is merely due to the fact that organic searches are totally tailored to the mobile user. Firms that appreciate the significance of cellular devices should focus on SEO.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. Many people discuss business on Twitter, Facebook or WhatsApp on a daily basis. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO is Key For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business that is able to rank high is going to see the benefits of SEO. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local establishments in Antimony have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
SEO is a source of traffic that can be monitored by Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Are Doing It
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. It is important to regularly keep tabs on the site to maintain the rankings. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Here To Stay
People spend more and more time online. The web offers so many options for people especially in between their rigid programs. Television and print are on the way out, it is only a matter of time. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small Antimony enterprises find it hard to snatch customers from established firms. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. Building On Social Media
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. SEO services can be outsourced
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.first, the optimization specialist will take into account your business objectives. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. SEO professionals will in addition integrate the right keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tages, meta tags and meta descriptions.
8. CMS Management and Optimization: It will require a deep understanding and the utilization of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic and achievable objectives.
12. Maintenance of customer communication
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The Internet users mainly use cluster words when they conduct research. The most suitable balance of the right keyword clusters will generate enough ROI for your company.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The search engine optimization experts will add more keywords to your page to get more clicks.
Increasing the keywords will be of no value is the websites as issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-site – Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Antimony and across the country. A poor level of social media exposure can be detrimental to the company. It is far more than just having a Twitter account or Facebook page. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
You should know that search engines display the popular sites on the first page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Nowadays in this online society, this is no longer an option due to the vast improvements in technology. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and create trust. You should know that you are aiming for customer belief and trust, which means you will have to be direct in your content avoiding exaggerations. Do not make any empty promises and use vulgar language. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Your target market will be keen on knowing what your business provides, the prices and why it consider doing business with you over others.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live in opposition to just a type of money-making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Tips About Finding The Right SEO Agency
The market is awash with different Search Engine Optimization service providers all keen on landing clients. However, there are no controls or protocols about what each of these companies do. As such, it creates a loophole that may leave customers subjugated. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The Company Profile
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether or not the employees are really experts. Due to the fact that agency sells SEO services their site should be informative and updated.
The firm’s level of experience and solidarity will be represented in their client’s case studies. Check out various reviews from its clients to know if the company is a hoax. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
SEO is recognized as a type of business and therefore should be licensed. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Skills In Search Engine & SEM Updates.
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is crucial as the search engine updates affect the search engines ranking system.
Data Analytics Specialist
Any agency that doesn’t have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Seo is an important marketing strategy that each and every business should put money into. It offers equal opportunities for companies, despite their size. Regardless of whether you desire to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts should be to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal strategy to attract more customers and be sure your company remains relevant. Find the best SEO expert or agency today for the best results.