SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Bluffdale SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Bluffdale SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationThe major search engines such as Yahoo, Bing, and Google all display the most relevant webpages at the top of their search pages. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
How many times do you pass multiple billboards on your way to work in Bluffdale? If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. This is the very same principle with SEO. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various website pages in their database. Optimization entails changing titles, meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Listed here are some of the reasons why both large and small businesses should invest in the process of SEO.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment rather than a form of spending. Investments generate profits, while costs reduce them. Many people believe SEO to be merely another hoax, given that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
Consider how you search the internet, are you going to choose a restaurant in Bluffdale that is located on the first page or the fifth page? There’s no such thing as a successful business without investments.
Premier SEO professionals seek to improve your rankings, but also to make your web site better from functional standpoint. They can handle everything, from coding to hosting.
2. SEO Offers Excellent Value For Money
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO has a relatively higher ROI than other strategies.
With SEO, any startup in Utah can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. With the web, new establishments in Utah have a greater possibility for becoming more popular among consumers.
3. Bluffdale Consumers Are Changing
A perfectly functional website is not enough to grow your business and attract new clients. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. It is important that the internet remembers everything, so it is best to start off on a good foot. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. They will always tend to trust a business they can easily research online. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
When your customers can find out relevant details about you, it’s going to be easier to build trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is An Incredible Asset
By using SEO, the value of your website grows over time. The consequence is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Whereas organic searches will last indefinitely and turn into a long term investment.
6. More Mobile Searches Than Ever Before
Millions of people use their mobile devices to do searches on the internet. Considering how convenient mobile devices are, it really should come as no surprise. Mobile users tend to rely more on organic search results than on paid ads. This happens because organic results are customized to suit their personal profile and preferences. For businesses who rely on mobile traffic, SEO is a key investment.
The usage of cell phones can be connected to social media pages. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or even for solving some urgent problems. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Vital For Small Businesses
It is easy to overlook SEO when you run a small local business. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business on top of the search may reap the benefits of such searches. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local Bluffdale businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Provides Businesses Consumer Insight
Google Analytics can track the traffic coming from SEO. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. The Competition Does The Trick
You can not just SEO a site once and expect it to rank forever. It is important to regularly keep tabs on the site to maintain the rankings. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Is Not Going Away
People are increasingly dedicating a bigger part of their time to online activities. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means television and print media are losing ground. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Bluffdale to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. The Best Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. You can count on SEO to always be there for your customers. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Encourages Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. Outsourcing The Hard Work
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The right SEO expert will first consider the objectives of your business. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
10. Implementation of strategic planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintaining strong levels of communication with the customer.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Note that, search engine users often focus on cluster words in their research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
On the list of core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. The search engine optimization experts will add more keywords to your page to get more clicks.
Increasing the keywords will be of no value is the websites as issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. You need to find natural links that are relevant to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-Site Social Profile
You can actively engage with your customers in Bluffdale through social media. Note that, a poor presence on social media will reflect poorly on your business. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The different Search Engines display the most popular websites on the 1st page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Today this is no longer a possibility due to the variety of improvements in this industry. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
In addition the latest algorithms are designed to get rid of these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Write content of quality that captivates customers as well as generates trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Do not make any empty promises and use vulgar language. Always make the customers comfortable.
Your content must be publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
So, let your marketing efforts include consistent communication on social media platforms. Note that, your social media profiles are the direct link to the customers. This is one method to personalize the company and “break the ice”. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
How To Locate The Best SEO Agency
Today there are countless SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocols are in place that control what these companies do or offer. As a result, there is a loophole where many customers are disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are various things you need to consider.
The Company Profile
When examining the company’s profile, you’ll be able to identify whether or not the staff are skilled and if the firm truly exists. Due to the fact that agency sells SEO services their site should be informative and updated.
Previous Clients And Case studies
You can know the professional reputation of the agency by evaluated their previous clients. Check out reviews to make sure the agency is not a fake. The better agencies often place testimonials from clients as well as encourage outsider reviews.
Just like any other business, an agency providing SEO services needs a proper license. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data is important to use because it provides insight into consumer trends.
SEO use is definitely a lucrative marketing strategy in regards to every business. It offers equal opportunities for companies, regardless of their size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Consult a search engine marketing specialist today and learn how you can increase your sales.