SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Lindon SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Lindon SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.The major search engines such as Yahoo, Bing, and Google all display the most relevant pages at the top of their search pages. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can think of SEO as being one of those billboards you’ll see every day on your way to work in Lindon. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. SEO works similarly. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines have a mechanism that collects information on the internet and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. There are millions of people using search engines every day to seek for information, and businesses are always tweaking their websites in order to benefit from SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments generate profits, while costs reduce them. Many people believe SEO to be merely another hoax, on the grounds that that creating a website is so easy nowadays. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
As an example, an individual trying to find an eatery to eat in Lindon will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful without investments.
Premier SEO experts are not entirely committed to attaining the best ranks but also to enhance your site’s functionality. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. SEO is committed to your online presence since it is a natural system in contrast to other online marketing campaigns such as PPC that call for some financial investment.
Lots of internet users are exposed to advertisements even when they don’t need to products and services that get advertised, therefore the high cost of such strategies. SEO is much better than other digital marketing strategies, because it delivers a better ROI.
SEO has become the foundation whereby many startup businesses in Utah have been able to succeed as there is no high operating costs involved. With the web, new establishments in Utah have a greater chance of becoming popular among consumers.
3. Lindon Consumers Are Changing
Owning a good site is not enough to boost your business and attract clients. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. If the information on your website is persuasive and up to date, leads are more inclined to make a purchase.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. The internet never forgets and posting falsified information has grave consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. Individuals believe in companies that are readily available on the web and can be researched if need be. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is An Incredible Asset
By using SEO, the value of your website grows over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results will stick even in the absence of all investments.
6. Growing Number Of Mobile Searches
There are more people using the web on their mobile devices than ever before. This is simple to comprehend, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Cell phone users rely on natural search results as opposed to ads. This is so since natural results are more personalized and offer more advantages. Firms that appreciate the value of cellular devices should concentrate on SEO.
The use of cell phones can be associated with social media pages. Users of Twitter, Facebook, Twitter, and Whatsapp are always referfing to business when conversing. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any firm that appears high on the results will most likely gain from this search. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local businesses in Lindon can use this insight to get recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Agencies Provide Invaluable Insight
SEO is a source of traffic that can be monitored by Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Is Already Ahead Of You
You can not just SEO a site once and expect it to rank forever. The site needs to be monitored on a regular basis to help maintain rankings. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Isn’t Going Anywhere Any Time Soon
It is just the face of the times that more people are online than ever before. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means people tend to depend less on television and print media. Today’s SEO investments can secure the future of your business.
11. Surging Above The Giants
Small Lindon enterprises find it hard to snatch customers from established firms. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. It will never fail you. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements which are inclusive of formatting, images, sentence structure and H-tags. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintaining strong levels of communication with the customer.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The Internet users mainly use cluster words when they conduct research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
One of the main focuses of SEO is matching a keyword phrase from a particular cluster to a specific page on your site. The optimizer will inject additional keywords to the pages that increase the click through rate.
Increasing the keywords will be of no value is the websites as issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Building An Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” The links should, however, be relevant and flowing naturally to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The object of having a presence on the social media networks in Lindon and across the US is to actively engage with your customers or target market. Note that, a poor presence on social media will reflect poorly on your business. Such a presence has to do with more than just having a Twitter or Facebook account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In past years, certain companies went for the “backdoor” alternative to gain popularity. This involved the creation of empty websites to utilize as reference websites. Nowadays in this online society, this is no longer an option due to the vast improvements in technology. For example, Google discovered and is combating the “black hat businesses” through an concentration on using premium quality web content and gaining positive user reputation.
In addition the latest algorithms are designed to eliminate these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
In order to rank well for the Search Engines, keep these important considerations in mind:
First, you need to create quality content to captivate the customer and boost trust. Keep your content simple and precise, it needs to go straight to the point and void of exaggerations. Any empty promises or inappropriate language should be avoided. The goal is to make your customers feel comfortable and can relate to the content.
Your content must be publicized. Your target market will be keen on knowing what your business provides, the prices and why it consider doing business with you over others.
Interactions with the different social media communities are vital to attain more shares. You should view the social-media platforms as direct links to a customer base. This is one method to personalize the company and “break the ice”. Strive to portray your company to your customers not as a money making venture but as a part of their everyday lives.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Where You Can Find The Best Seo Company
There’s a lot of SEO firms available within the industry, all of them searching for clientele. Note that, there is no protocol available to control the actions of the company. As such, it creates a loophole that may leave customers subjugated. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
The Company Profile
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether or not the employees are really experts. The Seo firm is service oriented, it should stay current with the latest trends and methods.
The Client’s Case Studies.
You can know the professional reputation of the agency by evaluated their previous clients. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
Proper Business Registration
Search Engine Optimization is a business and thus it should be have a license to run. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Specialist
Any agency that doesn’t have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Seo is a crucial online marketing strategy that each business should invest in. It offers equal opportunities for companies, irrespective of their size. Whether you decide to outsource or hire a full SEO team, any SEO expert will need to be able to assist you in growing your business.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Find the best SEO expert or agency today for the best results.