SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Park City SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Park City SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is also known as SEO.Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
SEO is just like an advertisement you see every day when you drive by your home in Park City. If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. This is exactly how SEO works. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines have a mechanism that collects information on-line and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments generate profits, while costs reduce them. Many people believe SEO to be merely another hoax, for the reason that creating a website is so easy nowadays. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
For instance, someone looking for a good restaurant to dine at in Park City will choose a place that pops up on the first page of results, not the second or the third. Realize that running a successful firm needs investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
In light of the piece published by Forbes, SEO is more cost effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is committed to your online presence since it is a natural system as opposed to other online marketing campaigns such as PPC that call for some financial investment.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a new business in Utah can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research In Park City Is A Growing Trend
A perfectly functional website is not enough to grow your business and attract new clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEO enables you to maintain a conversational tone with people in your target market. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. Keep in mind that telling lies may affect your online reputation. Bad reviews are a sure way to ward off customers.
4. SEO Builds Credibility
A customer will trust a firm that continually appears on the top of their primary search results. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO is Valuable
SEO can help a website grow over time. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
Several web users today look up items utilizing their mobile devices. Considering how convenient mobile devices are, it really should come as no surprise. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. For businesses who rely on mobile traffic, SEO is a key investment.
The usage of mobile devices fora accessing the internet can also be a consequence of the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are always referring to business when conversing. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO is Key For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any firm that appears high on the results will most likely gain from this search. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local Park City businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Provides Businesses Consumer Insight
SEO is a source of traffic that can be monitored by Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Does The Trick
SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Is Not Going Away
People are increasingly dedicating a bigger part of their time to online activities. They use the internet for entertainment and learning, but also for business purposes. This implies that the need for print media and TV is going down. By investing in SEO today, you help your business maintain its relevance in the future.
11. Outranking Bigger Competitors
Small businesses in Park City find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. The Best Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. It will never fail you. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. SEO services can be outsourced
You may not want to have a permanent employee to handle your SEO. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that are inclusive of formatting, images, sentence structure and H-tags. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyphrase Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementing Strategic Planning.
11. Setting of achievable and realistic goals.
12. Maintaining proper customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. Internet users base their online research on cluster words. The ideal balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
The increase of keywords will be ineffective when your site is undergoing issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Building An Off-site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. But, these links have to come about naturally and be relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-Site Social Profile
The object of having a presence on the social media networks in Park City and across the US is to actively engage with your customers or target market. As such, having a weak social media presences only dents your business’ image. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
You should know that search engines display the popular sites on the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today this is no longer a possibility due to the variety of improvements in this industry. For example, Google discovered and is combating the “black hat businesses” by using an focus on using premium quality web content and gaining positive user reputation.
In addition the latest algorithms are designed to filter out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Utilize top quality content that will captivate the consumer and generate trust in the company. You want potential customers to trust and believe in what you have to say or sell. Don’t use uncouth language or mention empty promises. It is essential that the consumers feel comfortable when using your website.
Market your content, publicizing it ensures the word spreads. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
You should interact with the social media community to get more content shares. Note that, your social media profiles are the direct link to the customers. This is a method to break the ice and personalize your business. You should portray your business as part of their lives everyday rather than a money making machine.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
What Approach To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. As a result, there is a loophole where lots of customers are disenfranchised. If you are in search of SEO agency in order to boost sales, become aware of these points:
The SEO Firm’s Profile
With a thorough look at the profile of the company, you can see whether the employees are in fact SEO experts or if the company exists. The company’s site should be informative, updated and meet all the SEO needs.
Previous Clients And Case studies
The firm’s degree of experience and solidarity will be represented in their client’s case studies. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. The best agencies always provide testimonials from their clients and encourage reviews from everyone.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
SEM Update Experience
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Specialist
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO is a very beneficial marketing tool for all businesses. It offers equal opportunities for companies, irrespective of their size. It is possible to employ a SEO team to work inside the organization or outsource for the ideal results.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Choose the right SEO expert today and soon realize better sales.