SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Plain City SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Plain City SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. All modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. This process is free, and this is why the content of a website can have a direct influence on its popularity. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
How many times do you pass multiple billboards on your way to work in Plain City? If the advertisement shows a major promotion in a clothing store, chances are a big number of people will go to check it out, and maybe buy some stuff. SEO works in a similar manner. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization should address both page titles and meta descriptions. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites in order to make the most of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. Consider SEO An Investment
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics usually tend to consider SEO as a hoax. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone searching for a nice restaurant for their next dinner in Plain City will choose some of the ones that show on the first page in their browser. Always remember that businesses can’t be successful in the absence of investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Is A Cost Effective Solution
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
With SEO, a startup in Utah can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. The internet is the greatest tool for startups to attain popularity among their target consumers.
3. Consumer Research is Increasing In The Plain City Area
Owning a good site is not enough to boost your business and attract clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEO enables you to maintain a conversational tone with people in your target market. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Credibility
A customer will trust a firm that continually appears on the top of their primary search results. They will always tend to trust a business they can easily research online. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Valuable Asset
SEO’s function grows with each passing day. This means the larger your site gets, the more traffic you are going to recieve. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. Whereas organic searches will last indefinitely and turn into a long term investment.
6. Growing Number Of Mobile Searches
Mobile phones have become the device of choice of millions of internet searchers. Considering how convenient mobile devices are, it really should come as no surprise. However, mobile users totally neglect paid ads and look at the organic searches. This is so since natural results are more personalized and offer more advantages. For businesses who rely on mobile traffic, SEO is a key investment.
Mobile devices also have the cabability to be linked to a wide variety of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are continually referfing to business when conversing. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your establishment’s site has reliable information, you are assured of getting recommendations from these internet users.
7. SEO Offers Great Benefits To Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local establishments in Plain City have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. You also need to monitor these rankings, in order to make sure they stick. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Here To Stay
People spend more and more time online. The web offers so many options for people especially in between their rigid programs. This means people tend to depend less on television and print media. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
Small businesses in Plain City find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. You can count on SEO to always be there for your customers. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. Building On Social Media
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. You Can Outsource SEO
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing will enable you to focus on what you do best, which is to run your business and make it more profitable and more customer oriented, instead of spending valuable time trying to improve your search engine rankings and your meta descriptions.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. SEO professionals will in addition integrate the right keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management and Optimization: It will require a deep understanding and the utilization of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting of achievable and realistic goals.
12. Maintenance of customer communication
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The Internet users mainly use cluster words when they conduct research. The optimum balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The optimizer will inject additional keywords to the pages that increase the click through rate.
The SEO Code
Increasing the keywords will be of no value is the websites as issues. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
Off-site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Building An Off-site Social Profile
The primary purpose of any Plain City company’s social media network profile is the active engagement with customers. A poor level of social media exposure can be detrimental to the company. This is more than merely holding a Facebook or Twitter account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
Search Engines give a top priority to popular websites, these often land positions in the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today this is no longer a possibility due to the variety of improvements in this industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
In addition the latest algorithms are designed to filter out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Utilize top quality content that will captivate the consumer and generate trust in the company. If you wish your customers to believe you, always avoid exaggerations and state the facts on your site. This is possible by avoiding exaggerations and getting directly to-the-point. Always make the customers comfortable.
Your content must be publicized. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
You should interact with the social media community to get more content shares. A social media platform acts as a direct link to potential consumers. This is one method to personalize the company and “break the ice”. You should portray your business as part of their lives everyday rather than a money making machine.
One can improve an online reputation by giving an answer to questions quickly and offering answers in a speedy manner.
What Strategy To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. For that reason, there is a loophole where lots of customers are disenfranchised. In light to this, below are some points to consider when searching for the right SEO agency to hire.
The Company Profile
With a thorough look at the profile of the company, you are able to see whether the employees are in fact SEO experts or if the company exists. The SEO company is service oriented, it should stay current with the latest trends and techniques.
The Client’s Case Studies.
The firm’s level of experience and solidarity will be represented in their client’s case studies. Check the reviews from previous customers to determine the legitimacy of the SEO services. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
The Registration Process.
SEO is recognized as a type of business and therefore should be licensed. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
SEM Update Experience
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Expert
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Final Words On The Matter
SEO is a very beneficial marketing tool for all businesses. SEO offers equal opportunities to both big and small businesses. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Contact an SEO professional now to improve your company sales.