SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Salt Lake City SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Salt Lake City SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Considering that this is a free service, many content producers will craft their content with the search engines in mind. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
SEO is just like an advertisement you see every day when you drive by your home in Salt Lake City. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. This is the very same principle with SEO. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines use crawlers to collect information from the internet and an index to rank the various pages of content in their database. Optimization is about crafting the titles and the meta descriptions of web pages. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. Consider SEO An Investment
A huge step for all entrepreneurs is looking at SEO as an investment instead of a form of spending. Investments generate profits, while costs reduce them. There are many who claim that SEO is all a hoax and not a real process. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
As an example, someone looking for a nice restaurant for their next dinner in Salt Lake City will choose some of the ones that show on the first page in their browser. There’s no such thing as a successful business without investments.
Premier SEO consultants are not entirely committed to attaining the best ranks but also to improve your site’s functionality. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO is Cost Savvy.
Apparently, Forbes journalists have discovered that SEO is cheaper than other digital marketing activities such as social media promotion, PPC advertising and email marketing. SEO is committed to your online presence since it is a natural system in contrast to other online marketing campaigns such as PPC that call for some financial investment.
Lots of internet users are exposed to advertisements even when they don’t need to services and products that get advertised, therefore the high cost of such strategies. SEO is preferable to other digital marketing strategies, because it delivers a better ROI.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. With the web, new establishments in State have a greater chance of becoming more popular among consumers.
3. Salt Lake City Consumers Are Changing
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
When your customers can find out relevant details about you, it’s going to be easier to build trust.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO Is A Major Asset
SEO can help a website grow progressively. The consequence is that it will keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Mobile phones have become the device of choice of millions of internet searchers. This is simple to grasp, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This is so since natural results are more personalized and offer more advantages. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
Mobile devices also have the capacity to be linked to a wide variety of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your establishment’s site has reliable information, you are assured of receiving recommendations from these internet users.
7. SEO Is Essential For Small Businesses
It is easy to bypass the significance of SEO marketing when driving a small startup. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business on top of the search may reap the benefits of such searches. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local establishments in Salt Lake City have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Offers Firms Vital Insight
SEO is a source of traffic that can be monitored by Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Is Already Ahead Of You
SEO doesn’t stop once you obtain your desired top rankings. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential clients.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. They use the internet for entertainment and learning, but also for business purposes. This means people tend to depend less on television and print media. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
Small businesses in Salt Lake City find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is the number one way to compete with a much smaller budget. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. It will never fail you. It is a must-have tool for any business, as it can generate important savings.
13. SEO Is A Good Foundation For Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO Is Easy To Outsource
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. After hiring A SEO expert, he/she will take your business objectives into consideration. The main purpose of your business should match the perspectives of the website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s crucial to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Generation: The objective is to identify new blanks on the site and create new relevant and informative content that will fill the voids.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Incorporation of strategic planning as part of SEO.
11. Setting of achievable and realistic goals.
12. Maintaining proper customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The Internet users mainly use cluster words when they conduct research. As such, the optimizer should focus having influential keyword clusters that generate meaning ROI for your business.
Matching New And Existing Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Building An Off-site Link Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. But, these links have to come about naturally and be relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The primary purpose of any Salt Lake City company’s social media network profile is the active engagement with customers. A poor level of social media exposure can be detrimental to the company. A good social media presence isn’t about having a Twitter or Facebook account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The first page of all search engines will display the most popular websites. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Within the current online society, this is no longer an option due to the vast improvements in technology. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
In addition the latest algorithms are designed to weed out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
If you want to boost your rankings on the search engines, there are a few things to consider.
First, you need to create quality content to captivate the customer and boost trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. It is of importance to make your potential customers feel comfortable.
Your content must be publicized. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. A social media platform acts as a direct link to potential consumers. Leverage social media marketing as a method of personalizing your business. See your company as a portion of everyday live in opposition to just a type of money-making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Advice On Finding The Right SEO Agency
There are thousands of SEO firms available within the industry, all of them searching for clientele. Unfortunately, no protocol exists to control the services offered by each company. As such, it creates a loophole that may leave customers subjugated. In light to this, the following are some points to consider when looking for the best SEO agency to hire.
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether or not the employees are really experts. The business’s site should be informative, updated and meet all the SEO needs.
The firm’s level of experience and solidarity will be represented in their client’s case studies. Check out various reviews from its clients to know if the company is a hoax. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Go for an SEO service provider that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Specialist
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. Regardless of whether you are going to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to help the business grow.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Consult a search engine marketing specialist today and learn how you can increase your sales.