SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our West Jordan SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted West Jordan SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationWhen people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. The procedure is free, and in that accord, webmasters are tasked with aligning their stuff to increase their websites recognition. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
You can think of SEO as one of those billboards you come across every day on the road to work in West Jordan. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines have a mechanism that collects information on the net and uses an algorithm to rank it. The optimization process includes editing titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. Consider SEO An Investment
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments bring you more money, while costs have a negative impact on your profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
As an example, someone trying to find an eatery to eat in West Jordan will select all from the ones that come up in the first rankings page and not the others. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts can help you maintain your good rankings, whilst improving the functions of your web app. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO has a relatively higher ROI than other strategies.
SEO has become the foundation wherein many startup businesses in Utah have been able to succeed as there is no high operating costs involved. With the web, new establishments in Utah have a greater possibility for becoming more popular among consumers.
3. West Jordan Consumers Are Changing
Owning a good site is not enough to boost your business and attract clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. As more people converse within your pages, the website keeps on gaining in popularity while generating trust among clients. Not telling the truth to your online visitors may lead to severe consequences. Negative reviews have a tremendous power of chasing people away.
4. SEO Builds Credibility
A customer will trust a firm that continually appears on the top of their primary search results. Individuals believe in companies that are readily available on the web and can be researched if need be. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
When your customers can find out relevant details about you, it’s going to be easier to build trust.Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is A Valuable Asset
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Search Is On The Rise
There are more people using the internet on their mobile devices than before. This is simple to comprehend, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This happens because organic results are customized to suit their personal profile and preferences. For businesses who rely on mobile traffic, SEO is a key investment.
The use of smartphones and tablets is tightly connected with the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your information is reliable and useful, you can be assured these people will recommend your services to their peers.
7. SEO Is Essential For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business on top of the search may reap the benefits of such searches. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local West Jordan businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Provides Businesses Consumer Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Is Already Ahead Of You
You can not just SEO a site once and expect it to rank forever. You have to do everything it takes to maintain these positions. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO is Here To Stay
People are increasingly dedicating a bigger part of their time to online activities. They use the internet for entertainment and learning, but also for business purposes. This means people tend to depend less on television and print media. Today’s SEO investments can secure the future of your business.
11. Surging Above The Giants
Small West Jordan enterprises find it hard to snatch customers from established firms. SEO is an inexpensive and equal platform everybody can use to attract customers. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. The Best Employee
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. You can count on SEO to always be there for your customers. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Influences Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
It may not be in your plans to have a fixed SEO professional within your firm. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. SEO professionals will in addition integrate the right keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s important to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Incorporation of strategic planning as part of SEO.
11. Setting of achievable and realistic goals.
12. Maintenance of customer communication
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching Existing and New Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. SEO consultants will also add more keywords to your pages to achieve more clicks.
The SEO Code
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Building An Off-site Social Profile
The primary purpose of any West Jordan company’s social media network profile is the active engagement with customers. A poor level of social media exposure can be detrimental to the company. It is far more than just having a Twitter account or Facebook page. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
The different Search Engines display the most popular websites on the 1st page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. In the current online society, this is no longer an option due to the vast improvements in technology. For example, Google discovered and is combating the “black hat businesses” via an emphasis on using premium quality web content and gaining positive user reputation.
In addition the latest algorithms are designed to get rid of these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and build trust. You want potential customers to trust and put your confidence in what you have to say or sell. This is possible by avoiding exaggerations and getting directly to-the-point. It is of importance to make your potential customers feel comfortable.
Market your content, publicizing it ensures the word spreads. Your target market will be keen on being aware what your business provides, the prices and why it consider doing business with you over others.
You should interact with the social media community to get more content shares. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. You should portray your business as part of their lives everyday rather than a money making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Finding The Best SEO Professional
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocols are in place that control what these companies do or offer. This has leaded to a loophole which can result in a variety of customers that become disenfranchised. In light to this, below are some points to consider while searching for the right SEO agency to hire.
The SEO Firm’s Profile
When looking at the company’s profile, you possibly can identify whether the staff are skilled and if the firm truly exists. The company’s site should be informative, updated and meet all the SEO needs.
Previous Clients And Case studies
You can know the professional reputation of the agency by evaluated their previous clients. Check out reviews to make sure the agency is not a fake. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
The Registration Process.
SEO is a business and, as a professional business, will require a professional license. Any of the legal companies will show their permits and also pay their taxes. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Skills In Search Engine & SEM Updates.
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is crucial as the search engine updates affect the search engines ranking system.
Data Analytics Specialist
Agencies that do not have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data is important to use because it provides insight into consumer trends.
SEO is, not surprisingly, a remarkably beneficial strategy for marketing different online businesses. It provides equal opportunities for companies, despite their size. You could employ a SEO team to work inside the organization or outsource to get the best results.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Consult a search engine optimization specialist today and discover how you can increase your sales.