SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our West Burke SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted West Burke SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. The result of proper SEO is an increase in the quantity and the quality of organic search traffic.
How many times do you pass multiple billboards on your way to work in West Burke? Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is the very same principle with SEO. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines get their information by sending various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. These are a few advantages of investing in SEO all enterprisers should take into account when preparing their digital marketing budgets.
1. SEO Is An Investment, Rather Than A Cost
Business owners should adjust their perception of SEO as being an investment, rather than an expense. Investments often get profits while expenditure reduces them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
As an example, someone trying to find an eatery to eat in West Burke will select all from the ones that come up in the first rankings page and not the others. There’s no such thing as a successful business without investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They can handle everything, from coding to hosting.
2. SEO Offers Excellent Value For Money
In light of the piece published by Forbes, SEO is more affordable than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
Lots of internet users are exposed to advertisements even when they don’t need to goods and services that get advertised, which means the high cost of such strategies. SEO has a relatively higher ROI than other strategies.
With SEO, a startup in Vermont can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The West Burke Area
A perfectly functional website is not enough to grow your business and attract new clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Negative reviews have a tremendous power of chasing people away.
4. SEO Builds Trust.
Customers find absolute credibility in the businesses they find ranking high in the search engines. They will always tend to trust a business they can easily research online. The customer will focus on the high ranked business instead of looking at the paid ads.
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO is Valuable
SEO’s function grows with each passing day. This implies that it goes on generating traffic to the website as time goes. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.
6. Mobile Search Is On The Rise
Several web surfers today do a search for items utilizing their cell phones. This is clear to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. However, mobile users totally neglect paid ads and look at the organic searches. This is so since natural results are more personalized and offer more advantages. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The usage of mobile devices fora accessing the internet can also be a consequence of the rise of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are always referfing to business when conversing. When a user is searching for a treatment for their problem, it is essential that you are there right at the top of the page. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Is Essential For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any business that is able to rank high is going to see the benefits of SEO. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local West Burke businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Provides Businesses Consumer Insight
The traffic generated by SEO can be tracked in Google Analytics. This data is priceless, because it offers you a glimpse into the habits of your potential customers: How they browse the web, how they use search engines, where they live, when they are active online and how much they stay on a page. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Is Already Ahead Of You
You can not just SEO a site once and expect it to rank forever. It is important to regularly keep tabs on the site to maintain the rankings. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO Isn’t Going Anywhere Any Time Soon
It is just the face of the times that more people are online than ever before. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This implies that the need for print media and TV is going down. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in West Burke to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. You can count on SEO to always be there for your customers. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Is A Good Foundation For Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.
14. SEO services can be outsourced
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The right SEO expert will first consider the objectives of your business. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements that happen to be inclusive of formatting, images, sentence structure and H-tags. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tages, meta tags and meta descriptions.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintenance of customer communication
Two key elements are used to refine results on page 1 for every search done.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The Internet users mainly use cluster words when they conduct research. The optimal balance of the right keyword clusters will generate enough ROI for your company.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. SEO consultants will also increase the keywords to your pages to achieve more clicks.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.
Building An Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Building An Off-site Social Profile
You can actively engage with your customers in West Burke through social media. A poor level of social media exposure can be detrimental to the company. Such a presence has to do with more than just having a Twitter or Facebook account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Some online companies using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
In addition the latest algorithms are designed to filter out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and create trust. Keep your content simple and precise, it needs to go straight to the point and void of exaggerations. Any empty promises or inappropriate language should be avoided. It is essential that the consumers feel comfortable when using your website.
You should publicize the content accordingly. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.
So, let your marketing efforts include consistent communication on social media platforms. A social media platform acts as a direct link to potential consumers. This is a method to break the ice and personalize your business. See your company as a portion of everyday live opposed to just a type of money-making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Where You Can Find The Best Seo Company
Today there are so many SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocols are in place that control what these businesses do or offer. This has produced a loophole which can result in a variety of customers that become disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are several things you need to consider.
The SEO Firm’s Profile
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether or not the employees are really experts. Due to the fact that agency sells SEO services their site should be informative and updated.
You can know the professional reputation of the agency by evaluated their previous clients. Check out various reviews from its clients to know if the company is a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
The Registration Process.
Just like any other business, an agency providing SEO services needs a proper license. Any of the legal companies will show their permits and also pay their taxes. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Skills In Search Engine & SEM Updates.
Go for an SEO service provider that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Professionals In Data Analytics.
The best agency should have a data analytics expert who can interpret the data from Google Analytics and other similar tools. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Seo is a crucial marketing strategy that each and every business should invest in. It provides equal opportunities for all businesses, regardless of the size. Whether you desire to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts will be to help the business grow.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Contact an SEO professional now to improve your company sales.