SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Big Stone Gap SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Big Stone Gap SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. The major search engines such as Yahoo, Bing, and Google all display the most relevant online sites at the top of their search pages. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
Look at SEO as a large banner that you view every day as you head into town in Big Stone Gap. If the advertisement shows a major promotion in a clothing store, chances are a big number of individuals will go to check it out, and maybe buy some stuff. The exact advertisement policy works with SEO. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines have a mechanism that collects information on-line and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. There are millions of people using search engines on a regular basis to seek for information, and businesses are always tweaking their websites so that they can make the most of SEO. These are a few advantages of investing in SEO all entrepreneurs should take into consideration when preparing their digital marketing budgets.
1. SEO Is An Investment, Rather Than A Cost
A huge step for all entrepreneurs is looking at SEO as an investment and never a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
For instance, someone looking for a good restaurant to dine at in Big Stone Gap will choose a place that pops up on the first page of results, not the second or the third. Always remember that businesses can’t be successful without investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They can handle everything, from coding to hosting.
2. SEO Is A Cost Effective Solution
In light of the piece published by Forbes, SEO is more cost effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is committed to your online presence since it is a natural system as opposed to other online marketing campaigns such as PPC that call for some financial investment.
Lots of internet users are exposed to advertisements even when they don’t need to products and services that get advertised, which means the high cost of such strategies. SEO is much better than other digital marketing strategies, because it delivers a better ROI.
With SEO, any startup in Virginia can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Big Stone Gap Consumers Are Changing
A functional website isn’t enough to bring new customers to a business. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Helps Building Credibility
A customer will trust a firm that continually appears on the top of their primary search results. They will always tend to trust a business they can easily research online. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is An Incredible Asset
By using SEO, the value of your website grows over time. The consequence is that it will continue to keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Several web users today search for items utilizing their cell phones. Considering how convenient mobile devices are, it really should come as no surprise. Mobile users tend to rely more on organic search results than on paid ads. This happens because organic results are customized to suit their personal profile and preferences. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The use of mobile devices fora accessing the internet can also be a consequence of the rise of social media platforms. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or for solving some urgent problems. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any firm that appears high on the results will most likely gain from this search. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Three’s a lot to gain for small businesses in Big Stone Gap, as this is an easy way to obtain recommendations and favorable ratings from their local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Provides Businesses Consumer Insight
SEO is a source of traffic that can be monitored by Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Is Already Ahead Of You
The role of SEO does not end the moment you attain the top rankings you so much wanted. You have to do everything it takes to maintain these positions. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Isn’t Going Anywhere Any Time Soon
It is just the face of the times that more people are online than ever before. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. Television and print are on the way out, it is only a matter of time. By investing in SEO today, you help your business maintain its relevance in the foreseeable future.
11. Surging Above The Giants
Small Big Stone Gap enterprises find it hard to snatch customers from established firms. SEO is the number one way to compete with a much smaller budget. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. You can count on SEO to always be there for your customers. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly liked to SEO, as it uses title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. You Can Outsource SEO
It may not be in your plans to have a fixed SEO professional within your firm. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s imperative to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management and Optimization: It will require a deep understanding and the utilization of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation – Understanding of basic-coding skills and web design, Graphic Design elements and Web-Page layout.
Implementation of Strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Maintaining proper customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. Internet users base their online research on cluster words. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
If your website has coding issues, adding keywords will not do anything. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Off-Site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” But, these links have to come about naturally and be relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Off-site – Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Big Stone Gap and across the country. A poor level of social media exposure can be detrimental to the company. This is more than merely holding a Facebook or Twitter account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
The different Search Engines display the most popular websites on the 1st page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
First, you need to create quality content to captivate the customer and boost trust. You have to remember that you’ll be aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
Be sure that the content placed on the website is effectively publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Engagement with social media communities is essential for increased shares. Note that, your social media profiles are the direct connection to the customers. This is a method to break the ice and personalize your business. See your company as a portion of everyday live opposed to just a type of money-making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
What Method To Take To Find The Ideal SEO Firm?
Currently, the industry is full of SEO agencies, with each looking for leads. Note that, there is no protocol set to control the actions of the company. This has brought about a loophole which can result in a variety of customers that become disenfranchised. If you are in search of SEO agency in order to boost sales, note down these points:
The SEO Firm’s Profile
The business profile can be a source of information you can use to determine if the agency is the ideal choice and has the required expertise you need. The Search engine optimization firm is service oriented, it should stay up-to-date with the latest trends and techniques.
The company’s level of experience and solidarity will be represented in their client’s case studies. Check out various reviews from its clients to know if the company is a hoax. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Just like any other business, an agency providing SEO services needs a proper license. Any of the legal companies will show their permits and also pay their taxes. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Search Engine Marketing Expertise
Go for an SEO service agency that has a vast expertise in search engine updates such as Google Panda, Google Hummingbird, and Google Mobile Friendly updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Professionals In Data Analytics.
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. You can hire a SEO team to work inside the organization or outsource for the best results.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Contact an SEO professional now to improve your company sales.