Premier Cape Charles, VA Search Engine Optimization Company

Questions? (844) 238-0065

SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Cape Charles SEO agency knows the proper steps to get your website in the top Google results.

Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.

Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.

Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.

Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?

Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.

With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.

Could your business benefit from having more customers?

If you have a business that sells products or provides services and you have a website, then SEO will work for you.

SEO Firepower is a trusted Cape Charles SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.

We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.

Do you have a website that would benefit from having hundreds of additional visitors every month?

Schedule a complimentary consultation call to get started.

This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem. 

Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.

Top Cape Charles, Virginia Internet Marketing & SEO Services

Devin Schumacher is a professional Cape Charles, Virginia SEO Specialist who is passionate about internet marketing.

Devin Schumacher
Co founder SEO Firepower

Trevor Hawley is a professional Cape Charles, Virginia SEO Consultant who is passionate about digital marketing.

Trevor Hawley
Co founder SEO Firepower

Local, National & International SEO Specialists

Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.

SEO Firepower is a digital marketing company that offers top Cape Charles, VA online marketing services.

75%

GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET

87%

OF MOBILE USERS WHO GOOGLE (& GROWING)

90%

OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS

2300000

THE NUMBER OF GOOGLE SEARCHES PER SECOND

Does Your Company Need More Customers?
Our SEO consultants will grow your business.

Increased Visibility

Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.

Targeted Customer Growth

Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.

Increased Revenue

More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.

Mobile Optimization

There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.

Monthly Reporting

We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.

Tested Ingenuity

SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.

SEO Blanketing

Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.

In House Quality

SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.

No Risk Contracts

We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.

Free Website Health Test & SEO Audit

Grade your site. Make it better. Outpace your competition.

Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance. 

  • Comprehensive – covers the most important areas of your site
  • Action Oriented – helps you make an action plan to improve your website
  • Outrank the Competition – run the report on your, or your competition’s, site so you can outrank them

The Basics Of SEO For Cape Charles

SEO is the acronym for Search Engine Optimization.Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. The procedure is free, and in that accord, webmasters are tasked with aligning their stuff to increase their websites recognition. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.

Look at SEO as a large banner that you view every day as you head into town in Cape Charles. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. SEO works in the same way. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.

Search engines use spiders to crawl the web, collect information and organize it. Optimization should address both page titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.

 

1. SEO is an Investment, Not an item of Expenditure.

One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.

Consider how you search the internet, are you going to choose a restaurant in Cape Charles that is located on the first page or the fifth page? And always remember that for a business to remain profitable, investments need to be made.

Premier SEO professionals strive to improve rankings, in addition to make your site better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.

 

2. SEO Has An Excellent Cost Effectiveness

Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.

Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO provides great progress over other digital marketing strategies, because it delivers a better ROI.

With SEO, any startup in Virginia can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. In this situation, a startup has just a good of chance as a company with deep pockets.

 

3. Consumer Research Is A Growing Trend In Cape Charles

A perfectly functional website is not enough to grow your business and attract new clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.

SEO enables you to maintain a conversational tone with people in your target market. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.

 

4. SEO Builds Trust.

Customers tend to trust more those businesses that rank among the top search results in their industries. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.

Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Paid advertising is prone to disappearing, while organic results can stick for a very long time. This means search engine users know they can always find your website again for further reference.

 

5. SEO Is An Incredible Asset

Using an SEO service is going to help grow your site over time. This implies that it goes on generating traffic to the website as time goes. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. Natural searches keep on doing their job, and they are an excellent long term investment opportunity.

 

6. Growing Number Of Mobile Searches

There are more people using the web on their mobile devices prior to now. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. Cell phone users rely on natural search results as opposed to ads. This is so since natural results are more personalized and offer more advantages. Firms that appreciate the significance of cellular devices should give attention to SEO.

The usage of cell phones can be associated with social media pages. A lot of people discuss business on Twitter, Facebook or WhatsApp every single day. When a user is seeking a treatment for their problem, it is necessary that you’ll be there right on the top of the page. By offering credible information, you can rest assured these people will share your content with friends.

 

7. SEO is Key For Small Businesses

It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Top ranking business are the most likely to benefit from such users. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.

Local Cape Charles businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.

 

8. SEO Offers Firms Vital Insight

SEO is going to be able to provide you traffic that you can track through Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.

 

9. Your Competitors Aren’t Sleeping

SEO doesn’t stop once you obtain your desired top rankings. It is important to regularly keep tabs on the site to maintain the rankings. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. By allowing a website to grow dormant is the same as putting up a closed sign.

 

10. SEO is Here To Stay

People are increasingly dedicating a bigger part of their time to online activities. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. By investing in SEO today, you help your business maintain its relevance in the foreseeable future.

 

11. Surging Above The Giants

Small businesses in Cape Charles find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.

 

12. SEO Is Better Than Any Employee

When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. You can count on SEO to always be there for your customers. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.

 

13. SEO Encourages Social Sharing

Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO expert will be able to take full advantage of this by watching what is being shared on social media and increasing your marketability.

 

14. You Can Outsource SEO

There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.

Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.

The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.

 

Just How Do You Benefit From Hiring A Cape Charles, VA SEO Agency?

1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The right SEO expert will first consider the objectives of your business. The aim of your company should match up to your company’s website.

2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. SEO professionals will in addition integrate the right keyword phrases.

3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.

4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.

5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).

6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.

7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.

8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.

9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.

10. Implementation of strategic planning.

11. Setting of achievable and realistic goals.

12. Establishing and looking after a healthy customer communication.

 

 

How Does Search Engine Optimization Operate?

Two key elements are used to refine results on page 1 for every search done.

1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.

2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.

 

Keyword Research

SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. Note that, search engine users often focus on cluster words in their research. The optimal balance of the right keyword clusters will generate enough ROI for your company.

 

Matching New And Existing Content

Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. SEO consultants will also add more keywords to your pages to achieve more clicks.

 

Coding

Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. It is vital that one focus on fixing the technical problems of the site beforehand to help make it more “customer-friendly”.

 

The Off-Side Link Website Profile

Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.

 

Building An Off-site Social Profile

The object of having a presence on the social media networks in Cape Charles and across the US is to actively engage with your customers or target market. A poor level of social media exposure can be detrimental to the company. It is far more than just having a Twitter account or Facebook page. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.

One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.

You should know that search engines display the popular sites on the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.

If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.

In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. In the current online society, this is no longer an option due to the vast improvements in technology. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.

There are new algorithms implemented to beat the manipulators such as penguin which covers link

 

To increase a website’s page rankings, it is important that you take these particularly considerations into account:

Write content of quality that captivates customers as well as generates trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Any empty promises or inappropriate language should be avoided. It is of importance to make your potential customers feel comfortable.

Market your content, publicizing it ensures the word spreads. It is vital that the public has insight into the services being offered, the prices of the services, and the various benefits associated with the services.

You should interact with the social media community to get more content shares. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live in opposition to just a type of money-making machine.

Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.

 

What Approach To Take To Find The Ideal SEO Firm?

Currently, the marketplace is full of SEO agencies, with each and every looking for prospective clients. However, there are no controls or protocols about what each of these companies do. As such, it creates a loophole that may leave customers subjugated. If you are in search of SEO agency in order to boost sales, take note of these points:

 

The SEO Firm’s Profile

With a thorough look at the profile of the company, you can see whether the employees are in fact SEO experts or if the company exists. If the agency is offering SEO services, then their website should be up-to-date with a large amount of real info.

 

Previous Customers

The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.

 

The Registration Process.

SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.

 

SEM Update Experience

It is essential that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. This is significant as the search engine updates affect the search engines ranking system.

 

Data Analytics Specialist

Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data is important to use because it provides insight into consumer trends.

 

Final Conclusion

SEO use is definitely a lucrative marketing strategy in regards to every business. It provides equal opportunities for all businesses, regardless of the size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.

Through honest and relevant changes to sites, SEO is the ideal method to attract more customers and ensure your company remains relevant. Find the best SEO expert or agency today for the best results.

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Cape Charles SEO Expert
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