SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Cape Charles SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Cape Charles SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.All modern search engines like Google, Bing, and Yahoo show their search results as per the things the engine sees necessary. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
You can think of SEO as being a version of those billboards you spot every day on the road to work in Cape Charles. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. The exact advertisement policy works with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use spiders to crawl the web, collect information and organize it. Optimization is about crafting the titles and the meta descriptions of web pages. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. Listed below are some of the reasons why both big and small businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments often get profits while expenditure reduces them. There are many who say that SEO is all a hoax and not a real process. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For example, someone trying to find an eatery to eat in Cape Charles will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful without investments.
Premier SEO consultants are not entirely dedicated to attaining the best ranks but also enhance your site’s functionality. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Is A Cost Effective Solution
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Lots of internet users are exposed to advertisements even when they don’t need to goods and services that get advertised, which means the high cost of such strategies. SEO is way more profitable than other online marketing strategies.
With SEO, a new business in State can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. The internet offers startups the chance of growing in popularity among their clientele.
3. Cape Charles Consumers Are Changing
Owning a good site is not enough to boost your business and attract clients. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. When you have a convincing and informative website, your prospective visitors are more prone to becoming paying customers.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As more visitors of your website convert to paying customers, your business will gain popularity and generate trust among these people. Not telling the truth to your online visitors may lead to severe consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Trust.
Customers find absolute credibility in the businesses they find ranking high in the search engines. They will always tend to trust a business they can easily research online. Most consumers know the difference between paid listing sand organic ones, and they tend to trust the latter more.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is good, because users know they will always find your website with ease.
5. SEO Is A Major Asset
SEO can help a website grow progressively. The consequence is that it will keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results will stick even in the absence of all investments.
6. More Mobile Searches Than Ever Before
There are more people using the web on their mobile devices than ever. This is easy to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore much more likely to suit their needs. Business owners who seize this huge opportunity to grab a nice slice of their market should invest in SEO.
The usage of cell phones can be related to social media pages. A lot of people discuss business on Twitter, Facebook or WhatsApp day-to-day. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If you have quality content and can offer the optimum solution to that user’s problem, both you and your website will get an instant vote of confidence.
7. SEO Offers Great Benefits To Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any firm that appears high on the results will most likely gain from this search. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local businesses in Cape Charles can use this insight to get recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Enables Businesses Gather Actionable Consumer Insights
SEO is a source of traffic that can be monitored by Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Are Doing It
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You have to do everything it takes to maintain these positions. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. When a business gives up taking care of its website, it leaves money on the table by not taking advantage of its potential customers.
10. SEO Isn’t Going Anywhere Any Time Soon
It has been noted that most people spend their time on the internet. The web offers so many options for people especially in between their rigid programs. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Outranking Bigger Competitors
Small Cape Charles enterprises find it hard to snatch customers from established firms. SEO is an inexpensive and equal platform everybody can use to attract customers. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Your Perfect Team Member
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. It will never fail you. It is a must-have tool for any business, as it can generate important savings.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. Outsourcing The Hard Work
There may times when you do not have the budget or need for a full-time SEO expert. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The main purpose of your business should match the perspectives of the website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements which are inclusive of formatting, images, sentence structure and H-tags. It will also include the use of keywords and keyword phrases.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management and Optimization: It will require a deep understanding and the usage of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Implementation of strategic planning.
11. Setting realistic expectations and achieving the set goals.
12. Establishing and keeping a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. The internet user will typically focus on the cluster words when performing online research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. SEO consultants will also add more keywords to your pages to achieve more clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” The links should, however, be relevant and flowing naturally to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
You can actively engage with your customers in Cape Charles through social media. An absent or poor presence on social media is a bad reflection on your company. It is far more than just having a Twitter account or Facebook page. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
The different Search Engines display the most popular websites on the 1st page. It is often based on the assumption that these pages of sites have informational content that makes them highly relevant to the online user’s research. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. In the present online society, this is no longer an option due to the vast improvements in technology. For example, Google has fought against “black hat companies” in the way of placing an emphasis on public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
First, you need to create quality content to captivate the customer and boost trust. Keep the content simple and precise, it should go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
So, let your marketing efforts include consistent communication on social media platforms. Note that, your social media profiles are the direct connection to the customers. This is a method to break the ice and personalize your business. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
How To Find The Best SEO Agency
Currently, the market is full of SEO agencies, with each and every in search of potential clients. Unfortunately, no protocols are in place that control what these businesses do or offer. Due to this fact, there is a loophole where lots of customers are disenfranchised. If you are in search of SEO agency in order to boost sales, take heed of these points:
The Company Profile
Taking a simple look at the Company Profile can assist you in finding out if the agency really exists and whether or not the employees are really experts. If the agency is offering SEO services, then their website should be up-to-date with a large amount of information.
Previous Clients And Case studies
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check the reviews from previous customers to determine the legitimacy of the SEO services. The better agencies often place testimonials from clients as well as encourage outsider reviews.
SEO is recognized as a type of business and therefore should be licensed. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. Knowledge about the updates is important because these influence online ranking efforts and so the SEO company should know how to leverage search engines.
Data Analytics Expert
Any agency that does not have a data analytics specialist is bound to find the interpretation of data and use of analytics tools like Google Analytics such as complex affair. The data is important to use because it provides insight into consumer trends.
Final Words On The Matter
Seo is a crucial marketing strategy that each and every business should invest in. It offers equal opportunities for companies, regardless of their size. Whether you decide to outsource or hire a full SEO team, any SEO expert has got to be able to assist you in growing your business.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Consult a search engine optimization specialist today and find out how you can increase your sales.