SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Clintwood SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Clintwood SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Considering that this is a free service, many content producers will craft their content with the search engines in mind. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can imagine SEO as being a version of those billboards you will find every day on the road to work in Clintwood. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines have a mechanism that collects information from the web and uses an algorithm to rank it. Optimization entails changing titles, meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Rather Than A Cost
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments generate profits, while costs reduce them. Many people believe SEO to be just another hoax, for the reason that that creating a website is so easy nowadays. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
Consider how you search the internet, are you going to choose a restaurant in Clintwood that is located on the first page or the fifth page? And always remember that for a business to remain profitable, investments need to be made.
Premier SEO experts make an effort to boost your rankings, but also to make your web site better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Has An Excellent Cost Effectiveness
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO has a relatively higher ROI than other strategies.
With SEO, a new business in State can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. The internet is the most effective tool for startups to obtain popularity among their target consumers.
3. Consumer Research Is A Growing Trend In Clintwood
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. Businesses can surely buy online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEO enables you to maintain a conversational tone with people in your target market. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. The internet never forgets and posting falsified information has grave consequences. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This is good, because users know they will always find your website with ease.
5. SEO is Valuable
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to do searches on the internet. Considering how convenient mobile devices are, it really should come as no surprise. Mobile users tend to rely more on organic search results than on paid ads. This is so since natural results are more personalized and offer more advantages. For businesses who rely on mobile traffic, SEO is a key investment.
The usage of mobile devices for accessing the internet can also be a result of the rise of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp every single day. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be certain these people will recommend your services to their peers.
7. SEO Is Vital For Small Businesses
It is easy to overlook SEO when you run a small local business. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business on top of the search may reap the benefits of such searches. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local businesses in Clintwood can use this insight to get recommendations from local customers. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Provides Businesses Consumer Insight
Google Analytics can track the traffic coming from SEO. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these information bits can help a smart business owner develop strategic plans that can bring them both short term and long term profits.
9. Your Competitors Are Doing It
You can not just SEO a site once and expect it to rank forever. You also need to monitor these rankings, in order to make sure they stick. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
People spend more and more time online. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Surging Above The Giants
Small businesses in Clintwood find it hard to fight against their established competitors, as they lack the means and the power to do it. SEO is the number one way to compete with a much smaller budget. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Your Perfect Team Member
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. SEO is never going to get sick or leave on a very short notice. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Influences Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. Outsourcing The Hard Work
You may not want to hire someone on permanent basis to take care of your SEO activities. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
This type of freelance work can be much cheaper than hiring a full time SEO expert.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.After hiring A SEO expert, he/she will take your business objectives into consideration. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementation of strategic planning.
11. Setting of achievable and realistic goals.
12. Maintenance of customer communication
There are 2 primary elements that are used in order to refine the page one results, every time searches are carried out.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The internet user will typically focus on the cluster words when performing online research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The optimizer will inject additional keywords to the pages that increase the click through rate.
Increasing the keywords will be of no value is the websites as issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
The Off-Side Link Website Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” The links should, however, be relevant and flowing naturally to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Building An Off-site Social Profile
The object of having a presence on the social media networks in Clintwood and across the US is to actively engage with your customers or target market. As such, having a weak social media presences only dents your business’ image. This is more than merely holding a Facebook or Twitter account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a user visits your website and finds it useful, he/she can refer to your website for more information or consider your business for any purchases.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Today, however, such practices are not applicable due to advanced improvements in the online marketing industry. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
Write content of quality that captivates customers as well as generates trust. Make your content simple and precise, it needs to go straight to the point and void of exaggerations. Do not make any empty promises and use vulgar language. It is of importance to make your potential customers feel comfortable.
Be sure that the content placed on the website is effectively publicized. Your target market will be keen on understanding what your business provides, the prices and why it consider doing business with you over others.
Engagement with social media communities is essential for increased shares. A social media platform acts as a direct link to potential consumers. This is a method to break the ice and personalize your business. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
It’s possible to improve an online reputation by addressing questions quickly and offering answers in a speedy manner.
What Method To Take To Find The Ideal SEO Firm?
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocol exists to control the services offered by each company. This has leaded to a loophole which can lead to a variety of customers that become disenfranchised. In light to this, the following are some points to consider when searching for the most suitable SEO agency to hire.
Taking a simple look at the Company Profile can help you in finding out if the agency really exists and whether the employees are really experts. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of real info.
Case Studies And Clients
You can know the professional reputation of the agency by evaluated their previous clients. Check out various reviews from its clients to know if the company is a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
The Registration Process.
SEO is a business and, as a professional business, will require a professional license. A legal business should provide proof of business permits and tax remittances. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
SEM Update Experience
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. These updates influence the ranking system on the search engines thus the best agency learns how to manipulate them accordingly for the best results.
Professionals In Data Analytics.
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
Final Words About The Matter
SEO is, needless to say, a greatly beneficial strategy for marketing different online businesses. It provides equal opportunities for companies, in spite of their size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Contact an SEO professional now to improve your company sales.