SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Drakes Branch SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Drakes Branch SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Considering that this is a free service, many content producers will craft their content with the search engines in mind. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
SEO is just like an advertisement you see every day when you drive by your home in Drakes Branch. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines use spiders to crawl the web, collect information and organize it. Optimization entails changing titles, meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Listed below are several of the reasons why both small and big businesses should invest in the process of SEO.
1. SEO Is An Investment, Not An Expense
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments generate profits, while costs reduce them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
As an example, someone trying to find an eatery to eat in Drakes Branch will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful without investments.
Premier SEO agencies endeavor to improve your rankings, in addition to make your web site better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Offers Excellent Value For Money
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is committed to your online presence since it is a natural system in contrast to other online marketing campaigns such as PPC that call for some financial investment.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO has a relatively higher ROI than other strategies.
With SEO, any startup in State can stay in business without having to invest in printing promotional materials or in purchasing costly newspaper and outdoor advertising. The internet is the greatest tool for startups to build popularity among their target consumers.
3. Consumer Research In Drakes Branch Is A Growing Trend
Owning a good site is not enough to boost your business and attract clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.
4. SEO Helps Building Credibility
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. The customer will focus on the high ranked business instead of looking at the paid ads.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.Always remember that paid ads go away after some time, but natural rankings can be sustained. This implies that a web user is confident that they can always revisit your site.
5. SEO Is An Incredible Asset
By using SEO, the value of your website grows over time. The consequence is that it will keep on generating traffic. While search engine marketing campaigns can show your business on top of the first page, your listing will disappear as soon as you’ll stop paying. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Growing Number Of Mobile Searches
Millions of people use their mobile devices to perform searches online. This is no new thing since cellular devices are convenient to carry around and when you get stuck somewhere, they can come in handy and help you find a way out. However, mobile users totally neglect paid ads and look at the organic searches. This happens because organic results are customized to suit their personal profile and preferences. Firms that appreciate the significance of cellular devices should focus on SEO.
The use of smartphones and tablets is tightly linked to the rise of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If you have quality content and can supply the optimum solution to that user’s problem, you and your website are certain to get an instant vote of confidence.
7. SEO Is Essential For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, a small business could gain a lot from SEO, because most people tend to search online for solutions in their neighborhood. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any firm that appears high on the results will most likely gain from this search. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local Drakes Branch businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Enables Businesses Gather Actionable Consumer Insights
SEO is going to be able to provide you traffic that you can track through Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Are Doing It
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. The site needs to be monitored on a regular basis to help maintain rankings. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Isn’t Going Anywhere Any Time Soon
People spend more and more time online. They use the internet for entertainment and learning, but also for business purposes. This implies that the reliance upon print media and TV is going down. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Drakes Branch to draw in clients from established brands. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. The Best Employee
As soon as your website gets created and updated by an SEO expert, it will keep on generating traffic 24/7, all year round, even during bank holidays. SEO is never going to get sick or leave on a very short notice. It is a valuable tool for all kinds of firms and affects the savings the moment the site is checked out by prospective customers.
13. SEO Is A Good Foundation For Social Sharing
When a user shares something on social media it is going to directly help the SEO efforts by using the same title and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. SEO services can be outsourced
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The expert will begin by considering the business objectives. The aim of the company should be aligned with the company’s official website.
2. On Web Page Optimization: The SEO expert will achieve this through the utilization of various online SEO elements such as images, H-tags, sentence structure and formatting. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management and Optimization: It will require a deep understanding and the utilisation of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic, and achievable, expectations and achieving the goals.
12. Maintaining proper customer communication.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
Here, the SEO experts focus on creating keyword clusters to generate more traffic to the website. Note that, search engine users often focus on cluster words in their research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. SEO consultants will also add additional keywords to your pages to achieve more clicks.
The SEO Code
The increase of keywords will be ineffective when your site is undergoing issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Building An Off-site Social Profile
The primary purpose of any Drakes Branch company’s social media network profile is the active engagement with customers. Note that, a poor presence on social media will reflect poorly on your business. Such a presence has to do with more than just having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
You should know that search engines display the popular sites on the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Even when the website has “paid” for its popularity, these companies still use SEO in order to increase relevant content in regards to their websites.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
Some online businesses using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
In addition the latest algorithms are designed to weed out these manipulators. These include Penguin that combats the link-building strategies, Pigeon in regards to local results and Panda that deals with keyword rankings.
In order to rank well for the Search Engines, keep these important considerations in mind:
The content should captivate the customers and grow trust. Make your content simple and precise, it should go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. The goal is to make your customers feel comfortable and can relate to the content.
Market your content, publicizing it ensures the word spreads. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live in opposition to just a type of money-making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Where You Can Find The Best SEO Agency
The market is awash with different Search Engine Optimization service providers all keen on landing clients. Unfortunately, no protocols are in place that control what these companies do or offer. This has leaded to a loophole which can lead to a variety of customers that become disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are some things you need to consider.
The Company Profile
The business profile can be a source of information you can use to decide if the agency is the perfect choice and has the desired expertise you need. If the agency is offering SEO services, then their website should be up-to-date with a large amount of info.
Previous Clients And Case studies
You can know the professional reputation of the agency by evaluated their previous clients. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Search Engine Optimization is a business and thus it should be have a license to run. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
SEO & Search Marketing Update Expertise
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. This is significant as the search engine updates affect the search engines ranking system.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words On The Matter
SEO is, obviously, a greatly beneficial way of marketing different online companies. It provides equal opportunities for companies, in spite of their size. Whether you opt for an SEO team to operate in-house or outsource, all SEO professionals will assist in business growth.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Contact an SEO professional now to improve your company sales.