SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Pennington Gap SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Pennington Gap SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is as well known as SEO.All modern search engines like Google, Bing, and Yahoo show their listings as per the things the engine sees necessary. Considering that this is a free service, many content producers will craft their content with the search engines in mind. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
How many times do you pass multiple billboards on your way to work in Pennington Gap? Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. The exact advertisement policy works with SEO. Search engine users looking for specific information will become interested in a business that keeps showing among the search results.
Search engines use crawlers to collect information from the internet and an index to rank the various webpages in their database. Optimization should address both page titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO is an Investment, Not an item of Expenditure.
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments often get profits while expenditure reduces them. As making a website is extremely easy today, skeptics tend to consider SEO as a hoax. Nonetheless, you have to remember that the ultimate goal of SEO is to bring traffic to your business.
For instance, someone searching for a nice restaurant for their next dinner in Pennington Gap will choose some of the ones that show on the first page in their browser. Always remember that businesses can’t be successful in the absence of investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. They can handle everything, from coding to hosting.
2. SEO Offers Excellent Value For Money
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. Whereas, SEO is built around something someone is actively searching for, resulting in a high ROI.
SEO is regarded as the foundation in which many startup businesses in Virginia have been able to succeed as there is no high operating costs involved. The internet offers startups the chance of growing in popularity among their potential customers.
3. Consumer Research is Increasing In The Pennington Gap Area
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. A prospect is more likely to buy commodities if the data on the site is convincing and updated.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. The internet never forgets and posting falsified information has grave consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Builds Credibility
Customers find absolute credibility in the businesses they find ranking high in the search engines. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Paid advertising is prone to disappearing, while organic results can stick for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO is Valuable
SEO’s function grows with each passing day. This implies that it goes on generating traffic to the website as time goes. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Search Is On The Rise
There are more people using the web on their mobile devices than in the past. You can easily understand why, taking into consideration smartphones are convenient and easy to carry. Mobile users tend to rely more on organic search results than on paid ads. This is so since natural results are more personalized and offer more advantages. Business owners who appreciate the significance of mobile internet search should concentrate on SEO.
Mobile devices also have the capacity to be linked to a wide variety of social media platforms. Users of Twitter, Facebook, Twitter, and Whatsapp are always speaking about business when conversing. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Is Vital For Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. However, these small firms have a lot to benefit from SEO since most of the searches look for answers that are near their location. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any business that is able to rank high is going to see the benefits of SEO. Moreover, keep in mind that most people write reviews of businesses they’ve used, thus helping build your credibility.
Local Pennington Gap businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you were thinking SEO would be only a financial burden to your company, remember that people are constantly moving into new areas or searching for new experiences.
8. SEO Agencies Provide Invaluable Insight
The traffic generated by SEO can be tracked in Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. The Competition Does The Trick
You can not just SEO a site once and expect it to rank forever. You also need to monitor these rankings, in order to make sure they stick. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Here To Stay
It is just the face of the times that more people are online than ever before. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means people tend to depend less on television and print media. If you invest in SEO now, you are setting yourself up for the future.
11. Outranking Bigger Competitors
In the past, it was hard for a small business in Pennington Gap to compete with the big guys. SEO is an inexpensive and equal platform everybody can use to attract customers. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is The Ideal Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. It will never fail you. It is a must-have tool for any business, as it can generate important savings.
13. SEO Encourages Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. Outsourcing The Hard Work
There may times when you do not have the budget or need for a full-time SEO expert. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
Always keep in mind that outsourcing allows you to focus on growing your business and on catering to your customers, while the SEO expert creates a platform that attracts qualified leads.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The right SEO expert will first consider the objectives of your business. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization: These tasks are achievable through execution of the online SEO mechanical elements which are usually inclusive of formatting, images, sentence structure and H-tags. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improved Google Rankings – To remain relevant to the customers, it’s important to attain at least a top ten position on the search engines.
5. Improving User Experiences – focus on the user experiences as well as increase CTR (click through rates) and page views in the SERPs.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting realistic and achievable objectives.
12. Maintaining strong levels of communication with the customer.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
SEO professionals operate by focusing on the creation of keyword clusters to generate increased webpage traffic. The internet user will typically focus on the cluster words when performing online research. The most suitable balance of the right keyword clusters will generate enough ROI for your company.
Combining Existing And New Website Content.
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The SEO Code
If your website has coding issues, adding keywords will not do anything. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. However, it is important that the links included in the off-site profile are relevant to the website and appear naturally. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Off-site – Social Profile
The primary purpose of any Pennington Gap company’s social media network profile is the active engagement with customers. A poor level of social media exposure can be detrimental to the company. Such a presence has to do with more than just having a Twitter or Facebook account. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the best advantages of social media is that one customer can bring more customers through retweets, sharing posts or pictures that approve your business services.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. In the present online society, this is no longer an option due to the vast improvements in technology. For instance, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
First, you need to create quality content to captivate the customer and boost trust. You should know that you’ll be aiming for customer belief and trust, which means you must be direct in your content avoiding exaggerations. Do not make any empty promises and use vulgar language. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Engagement with social media communities is essential for increased shares. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
What Strategy To Take To Find The Ideal SEO Firm?
Today there are countless SEO agencies on the market and all are in search of potential clients. Note that, there is no protocol positioned to control the actions of the company. Due to this fact, there is a loophole where lots of customers are disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are some things you need to consider.
The Company Profile
With a thorough look at the profile of the company, you are able to assess if the employees are in fact SEO experts or if the company exists. The company’s site should be informative, updated and meet all the SEO needs.
You can know the professional reputation of the agency by evaluated their previous clients. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. The better agencies often place testimonials from clients as well as encourage outsider reviews.
Proper Business Registration
SEO is a business and, as a professional business, will require a professional license. Any of the legal companies will show their permits and also pay their taxes. It is a professional thing that shows accountability thus protecting the customers from mistakes; the agency can be found and sued for its mistakes.
Skills In Search Engine & SEM Updates.
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. These updates influence the ranking system on the search engines thus the best agency understands how to manipulate them accordingly for the best results.
Data Analytics Specialist
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. The data shed light about customers’ trends which make it easier to draw conclusive strategies.
SEO use is definitely a lucrative marketing strategy in regards to every business. SEO offers equal opportunities to both big and small businesses. You can employ a SEO team to work inside the organization or outsource to find the best results.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Contact an SEO professional now to improve your company sales.