SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Brier SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Brier SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
The meaning of SEO is Search Engine OptimizationGoogle, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. Considering that this is a free service, many content producers will craft their content with the search engines in mind. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
You can imagine SEO as one of those billboards you’ll see every day on your way to work in Brier. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. The exact advertisement policy works with SEO. Web users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines get their information by dispatching various crawlers and then indexing the pages that are found. Optimization entails changing titles, meta descriptions. There are millions of people using search engines on a daily basis to seek for information, and businesses are always tweaking their websites so as to make use of SEO. Listed below are a number of the reasons why both small and big businesses should invest in the process of SEO.
1. SEO is an Investment, Not an item of Expenditure.
The first thing business owners should do is to start seeing SEO as an investment, rather than a cost. Investments generate profits, while costs reduce them. Many people believe SEO to be just another hoax, given that creating a website is so easy nowadays. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
For example, an individual trying to find an eatery to eat in Brier will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful without investments.
Premier SEO professionals are not entirely committed to attaining the best ranks but also to enhance your site’s functionality. They will take care of various aspects such as hosting, coding and blanks within the website.
2. SEO Has An Excellent Cost Effectiveness
In light of the piece published by Forbes, SEO is more cost efficient than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
There are lots of times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO has a relatively higher ROI than other strategies.
With SEO, a new business in Washington can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Brier Area
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. It is possible to gain an online presence if you have a deep advertising budget, however, SEO is going to ensure that your online content is getting to the searches it is designed for. If the information on your website is persuasive and up to date, potential customers have a propensity to make a purchase.
SEO can upgrade your website to match the expectations and the conversational tone of your potential customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. Bad reviews are a sure way to ward off customers.
4. SEO Builds Trust.
People tend to trust businesses and brands that rank among the first in their favorite search engine. Typically, people are going to find trust in brands they see online and that can be easily researched. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.It is also important that paid advertisements require constant cash, whereas search engine rankings just need to be maintained. This is great as a user can easily head back to your site for a repeat visit.
5. SEO is Valuable
SEO can help a website grow through the years. This implies that it goes on generating traffic to the website as time goes. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. More Mobile Searches Than Ever Before
Mobile phones have become the device of choice of millions of internet searchers. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. Cell phone users rely on natural search results as opposed to ads. This is a consequence of the fact that organic results cater to specific users, being therefore more inclined to suit their needs. For businesses who rely on mobile traffic, SEO is a key investment.
The use of smartphones and tablets is tightly related to the rise of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp each day. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Offers Great Benefits To Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. Consider how many people look for a local restaurant online because they want to order online, if you rank at the top, you just gained a new customer. Any business that is able to rank high is going to see the benefits of SEO. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local establishments in Brier have a lot to gain since they can easily get good reviews from clients who are dedicated to their enterprises. If you had the notion that getting an SEO professional is an unnecessary expenditure, keep in mind that individuals are always checking into new towns while paying visits and trying to find new options.
8. SEO Agencies Provide Invaluable Insight
The traffic generated by SEO can be tracked in Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. The Competition Does The Trick
SEO doesn’t stop the very moment you reach top ranks in search for your targeted keywords. You have to do everything it takes to maintain these positions. Sadly, if you have not invested in SEO on a regular basis or at all, your competition has already gained the upper hand. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. This implies that the need for print media and TV is going down. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
Small Brier enterprises find it hard to snatch customers from established firms. SEO is the number one way to compete with a much smaller budget. An established brand may overlook the importance of SEO, thus creating opportunities for small businesses to take advantage of. In the long run, trust is built, and prospects become seasoned clients.
12. SEO Is Your Perfect Team Member
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO is never going to get sick or leave on a very short notice. It is a must-have tool for any business, as it can generate important savings.
13. SEO Influences Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO Is Easy To Outsource
You may not want to hire someone on permanent basis to take care of your SEO acitivites. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim is to ensure that your business goals are line with the company’s website.
2. On Web Page Optimization: This type of optimization is obtained via the execution of elements within the online SEO techniques, such as H-tags, images, sentence structure, and formatting. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting – The generation of headlines, Meta tags, sub headings, H-tags and Meta tags that is effective while at the same time using conversational and natural language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation: Gaining an understanding of web design with basic coding skills, including webpage layout and graphic design components.
10. Implementing Strategic Planning.
11. Setting of achievable and realistic goals.
12. Maintaining proper customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site SEO – It focuses on getting referrals to your website from other sources on the internet. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Note that, search engine users often focus on cluster words in their research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Matching Existing and New Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
Contrary to belief, increasing keywords on a website that is experiencing difficulties is not beneficial. So, the focus should be on the improvement of the technical issues that make the site user-friendly before injecting any keywords.
The Off-Side Link Website Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. The links should, however, be relevant and flowing naturally to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The primary purpose of any Brier company’s social media network profile is the active engagement with customers. Note that, a poor presence on social media will reflect poorly on your business. It is far more than just having a Twitter account or Facebook page. You need to monitor the accounts constantly, keep up with the latest trends and create posts that reach out to your customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
Online users are more likely to stay on a page or site if they find is content helpful and might even refer your website for any additional information they may need; which can push them to consider doing business with you.
Some online businesses using unconventional ways back in the day that involved creating empty websites and using them as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
If you want to boost your rankings on the search engines, there are a few things to consider.
The content should captivate the customers and grow trust. Keep your content simple and precise, it ought to go straight to the point and void of exaggerations. Any empty promises or inappropriate language should be avoided. Always make the customers comfortable.
Market your content, publicizing it ensures the word spreads. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. This is one method to personalize the company and “break the ice”. See your company as a portion of everyday live opposed to just a type of money-making machine.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
Finding The Best SEO Specialist
There are loads of SEO firms available within the industry, all of them searching for clientele. However, there are no controls or protocols about what each of these companies do. Taking this in mind, a loophole is formed which results in many customers becoming disenfranchised. If you’re looking to boost your sales with the help of a SEO agency, there are some things you need to consider.
The business profile can be a source of information you can use to determine if the agency is the best choice and has the necessary expertise you need. Due to the fact that agency sells SEO services their site should be informative and updated.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
Proper Business Registration
Just like any other business, an agency providing SEO services needs a proper license. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
SEM Update Experience
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is significant as the search engine updates affect the search engines ranking system.
Data Analytics Expert
Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data is important to use because it provides insight into consumer trends.
SEO is a very beneficial marketing tool for all businesses. It offers equal opportunities for companies, despite their size. Whether you want to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is always to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal way for you to attract more customers and make certain your company remains relevant. Consult a search engine optimisation specialist today and find how you can increase your sales.