SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Connell SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Connell SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization is likewise known as SEO.Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. This process is free, and this is why the content of a website can have a direct influence on its popularity. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can imagine SEO as a version of those billboards you will find every day on your way to work in Connell. If the banner promotes a discount in an apparels store, there is a high possibility that people looking out for new clothes will check that store out and eventually boost the business once the customers increase in number. This is exactly how SEO works. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines have a mechanism that collects information on the web and uses an algorithm to rank it. Optimization should address both page titles and meta descriptions. There are countless people using the internet on a daily basis and thousands of business are taking advantage of this and optimizing their websites. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Not An Expense
A huge step for all entrepreneurs is looking at SEO as an investment and not just a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be just another hoax, on the grounds that that creating a website is so easy nowadays. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For instance, someone looking for a good restaurant to dine at in Connell will choose a place that pops up on the first page of results, not the second or the third. Take into account that running a successful firm needs investments.
Premier SEO experts seek to boost up your rankings, in addition to make your site better from functional standpoint. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Offers Excellent Value For Money
There have been articles published in Forbes magazine that have shown that SEO is a much cheaper form of online marketing as opposed to PPC and social media advertising. This is understandable considering that SEO is meant to be an organic form as opposed to the type that you are tossing money into.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO is way more profitable than other online marketing strategies.
With SEO, a new business in State can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research is Increasing In The Connell Area
A functional website isn’t enough to bring new customers to a business. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If you are looking to gain leads and clients, it is crucial that the website is up to date and has very good sales copy.
With SEO, your site is enhanced to tighten the loose ends and establish a friendly tone with prospective customers. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. You do not want your service or website to be the prone to bad reviews.
4. Credibility Is Key Online
Customers tend to trust more those businesses that rank among the top search results in their industries. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Typically, online trust is one of those things that needs to be earned, however, seeing a spot in the top of the search engines gives the user that sense of trust.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This implies that a web user is confident that they can always revisit your site.
5. SEO Is A Major Asset
Using an SEO service is going to help grow your site over time. The consequence is that it will continue on generating traffic. While a paid advert is going to get you some traffic it will diminish over time. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to do searches on the net. Considering how convenient mobile devices are, it really should come as no surprise. Mobile users tend to rely more on organic search results than on paid ads. This is so since natural results are more personalized and offer more advantages. For businesses who rely on mobile traffic, SEO is a key investment.
The utilization of cell phones can be related to social media pages. A lot of people discuss business on Twitter, Facebook or WhatsApp every single day. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. By offering credible information, you can rest assured these people will share your content with friends.
7. SEO Is Essential For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. However, a large number of small businesses can easily gain a lot from SEO, as so many consumers are looking for local solutions. People searching for restaurants, for instance, will use the internet to find the nicest ones near them. Any business on top of the search may reap the benefits of such searches. Moreover, people use to give ratings and write reviews of businesses they use, this being a way to build credibility.
Local Connell businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Provides Businesses Consumer Insight
SEO is a source of traffic that can be monitored by Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. The Competition Does The Trick
The role of SEO does not end the moment you attain the top rankings you so much wanted. You also need to monitor these rankings, in order to make sure they stick. If you ignore the need for maintenance, other businesses with overtake you in search, as they are more aware of the importance of constant SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
It is just the face of the times that more people are online than ever before. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This means television and print media are losing ground. Today’s SEO investments can secure the future of your business.
11. Outrank The Top Dogs
It’s very difficult for small businesses in Connell to draw in clients from established brands. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. At the end of the day, trust gets generated and potential customers become loyal customers and advocates of your brand.
12. SEO Is Your Perfect Team Member
Once your website is built with SEO in mind, it will keep on driving targeted traffic to your business. It will never fail you. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. SEO Is A Good Foundation For Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. You Can Outsource SEO
You may not want to have a permanent employee to handle your SEO. Luckily, there are several SEO companies in the market, and they can work on your site and attract traffic to your company, from the outside.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.first, the optimization specialist will take into account your business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO expert will also integrate keyword phrases into the website copy.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements – Focusing on boosting user experience thus increasing page views and click through rates in the search engine results pages.
6. Creating Content: The generation of new ideas for website content and identification of new content blanks on the website that need to be filled.
7. Copywriting: The generation of effective headlines, sub-headings, meta descriptions, meta tags, and H-tags, while still using an informal type of language.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
10. Implementing Strategic Planning.
11. Setting of achievable and realistic goals.
12. Maintaining strong levels of communication together with the customer.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The Internet users mainly use cluster words when they conduct research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Combining Existing And New Website Content.
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. Of course, SEO professionals will place more keywords to the website pages to increase the number of clicks.
The increase of keywords will be ineffective when your site is undergoing issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. You need to find natural links that are relevant to your site. In short, they should be from credible and reputable sources that you only link with after investigating their integrity.
Building An Off-site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Connell and across the country. Note that, a poor presence on social media will reflect poorly on your business. This is more than merely holding a Facebook or Twitter account. These accounts need to be monitored constantly, with the latest updates and constantly reaching out and interacting with more customers.
The biggest advantage of using social media as a marketing tool is that one customer can cause ripples across the network through a simple share, retweet, or comment expressing their experiences of using your products or services.
The different Search Engines display the most popular websites on the 1st page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Note that, even if a website pays to become popular, search engine optimization is also important to boost the relevance of the website.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Some online businesses using unconventional ways back in the day that involved creating empty websites and using them as reference sites. In today’s online society, this is no longer an option due to the vast improvements in technology. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
There are new algorithms set up to beat the manipulators such as penguin which covers link
To increase a website’s page rankings, it is important that you take these particularly considerations into account:
Write content of quality that captivates customers as well as generates trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. Do not make any empty promises and use vulgar language. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
Engagement with social media communities is essential for increased shares. Note that, your social media profiles are the direct connection to the customers. This is one method to personalize the company and “break the ice”. You should portray your business as part of their lives everyday rather than a money making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Where You Can Find The Best SEO Agency
Currently, the market is full of SEO agencies, with each interested in potential customers. Note that, there is no protocol set to control the actions of the company. As such, it creates a loophole that may leave customers subjugated. In light to this, the following are some points to consider while looking for the most suitable SEO agency to hire.
The Company Profile
When examining the company’s profile, it is possible to identify whether the staff are skilled and if the firm truly exists. The Seo firm is service oriented, it should stay current with the latest trends and techniques.
The Client’s Case Studies.
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. Check out various reviews from its clients to know if the company is a hoax. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
The Registration Process.
SEO is a business and, as a professional business, will require a professional license. A legal business should provide proof of business permits and tax remittances. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Search Engine Marketing Expertise
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Seo is an important marketing strategy that every business should put money into. SEO offer equal opportunities to every business regardless of size. Regardless of whether you want to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to help the business grow.
By completing relevant alterations to a website, this method is the ideal means of attracting customers and increasing site relevancy. Contact an SEO professional now to improve your company sales.