SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Hunts Point SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Hunts Point SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is the acronym for Search Engine Optimization.When people enter their keywords to seek for information, search engines return a list of results ranked in accordance with a set of relevance criteria. Websites don’t have to pay their position in the search results pages, but they need to tweak their content to make it more relevant to their most lucrative search queries. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
SEO is just like an advertisement you see every day when you drive by your home in Hunts Point. If you see it advertising a sale in a clothing store, visit that store, and perhaps try some new brands, thus contributing to the growth of the store. SEO works in a similar manner. As users search for the internet for various queries, the more they see it in the search engines, the more than likely they are going to visit the page.
Search engines get their information by sending various crawlers and then indexing the pages that are found. The optimization process includes editing titles and meta descriptions. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. Find below some reasons why any establishment, regardless of the size, should channel their resources in SEO.
1. SEO Is An Investment, Not An Expense
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments often get profits while expenditure reduces them. Stereotypical people, may ignore SEO and consider it a myth since designing a site is simple. However, there are many businesses who would not be surviving if it was not for the traffic that SEO has brought them.
As an example, someone searching for a nice restaurant for their next dinner in Hunts Point will choose some of the ones that show on the first page in their browser. Consider that running a successful firm needs investments.
Premier SEO experts are going to work on your rankings as well as how well your site is operating. The source code, hosting part and flaws on the site can all be addressed.
2. SEO is Cost Savvy.
In light of the piece published by Forbes, SEO is more cost effective than other online marketing strategies like buying leads for an email marketing campaign, social media promotion or PPC. SEO is committed to your online presence since it is a natural system compared with other online marketing campaigns such as PPC that call for some financial investment.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO is way more profitable than other online marketing strategies.
With SEO, a startup in State can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. In this situation, a startup has just a good of chance as a company with deep pockets.
3. Consumer Research Is A Growing Trend In Hunts Point
Owning a good site is not enough to boost your business and attract clients. Businesses can surely purchase online exposure, but SEO can help them become known for the quality of their products or services. If you are looking to gain leads and clients, it is necessary that the website is up to date and has very good sales copy.
SEO enables you to maintain a conversational tone with people in your target market. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Keep in mind that telling lies may affect your online reputation. You do not want your service or website to be the prone to bad reviews.
4. SEO Builds Trust.
A customer will trust a firm that continually appears on the top of their primary search results. Typically, people are going to find trust in brands they see online and that can be easily researched. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. Paid advertising is prone to disappearing, while organic results can stick for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO is Valuable
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results will stick even in the absence of all investments.
6. Growing Number Of Mobile Searches
Mobile phones have become the device of choice of millions of internet searchers. It’s not hard to understand why, taking into consideration smartphones are convenient and easy to carry. Mobile users tend to rely more on organic search results than on paid ads. This happens because organic results are customized to suit their personal profile and preferences. Business owners who are aware of the significance of mobile internet search should focus on SEO.
The usage of mobile devices for accessing the internet can also be a outcome of the rise of social media platforms. A lot of people discuss business on Twitter, Facebook or WhatsApp on a regular basis. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your information is reliable and useful, you can be sure these people will recommend your services to their peers.
7. SEO Offers Great Benefits To Small Businesses
Many small businesses will completely ignore SEO, considering it an added expense. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any firm that appears high on the results will most likely gain from this search. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local businesses in Hunts Point can use this insight to get recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Provides Businesses Consumer Insight
The traffic generated by SEO can be tracked in Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Are Doing It
The role of SEO does not end the moment you attain the top rankings you so much wanted. You have to do everything it takes to maintain these positions. The bare fact is that once a single business disregards SEO, others will attain the top rankings, which indicates that they also acknowledge the significance of SEO. A business that abandons its website loses all these potential customers, thus leaving a lot of money on the table.
10. SEO Isn’t Going Anywhere Any Time Soon
People are increasingly dedicating a bigger part of their time to online activities. The web offers so many options for people especially in between their rigid programs. This means people tend to depend less on television and print media. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Hunts Point to draw in clients from established brands. SEO provides them an affordable solution to become available for their potential customers, and to obtain fast results that wouldn’t be possible otherwise. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is Your Perfect Team Member
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. You can count on SEO to always be there for your customers. It is a vital tool for all businesses, and it saves you money with every single visitor that becomes your paying customer.
13. Building On Social Media
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. An SEO expert can optimize these parameters for increasing the viral potential of your content.
14. SEO Is Easy To Outsource
There may times when you do not have the budget or need for a full-time SEO expert. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis – Search engine optimization is an integral part of every business but you need to know how it works.The right SEO expert will first consider the objectives of your business. The aim of your company should match up to your company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Analysis, Mapping And Keyword Research – This involves looking for potential map keywords and keyword targets for specific pages.
4. Improved Google Rankings: The aim of this is to obtain high Google rankings, within the top ten positions ideally, that are high and still relevant to consumers.
5. User Experience Improvements: It focuses on enhancing the user experience with the aim of increasing page views and CTR (click through rates) on the search result pages.
6. Content Creation – Generating new ideas for website content as well as identifying any blanks that should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management and Optimization: It will require a deep understanding and the using of popular CMS tools such as DotNetNuke, WordPress, Concrete5 and Drupal.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
10. Incorporation of strategic planning as part of SEO.
11. Setting realistic and achievable objectives.
12. Establishing and maintaining a healthy customer communication.
SEO operates via two primary elements that are utilized to define the first page of search engine page results each time a Google (or any other search engine) search is performed.
1. On-Site SEO, which focuses on the infrastructure of your website, targeting of the ideal keyword clusters as well as matching up existing content to the specific target keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. Additionally, off-site SEO also focuses on an active social media presence, developing a high-quality profile and creating citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. Note that, search engine users often focus on cluster words in their research. Therefore, with the perfect balance of keyword clusters, you can generate enough ROI for the business website.
Matching New And Existing Content
Search Engine Optimization will thus focus on matching a keyword or keyword phrase from a keyword cluster to your site or a page on the website. The search engine optimization experts will add more keywords to your page to get more clicks.
Increasing the keywords will be of no value is the websites as issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
The off-site links are often views as a vote of confidence and thus generate faith in your audience. The links should, however, be relevant and flowing naturally to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
Off-Site Social Profile
The aim of the social-media profiles involves the active engagement with potential and existing customers in Hunts Point and across the country. A poor level of social media exposure can be detrimental to the company. Such a presence has to do with more than just having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
You should know that search engines display the popular sites on the first page. This is based on the assumption that the popular pages offer the best information and are recognized as more relevant when it comes to Internet users. Even if the website uses paid advertising to increase their popularity, they will find SEO necessary to improve the relevancy of their website content.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Nowadays in this online society, this is no longer an option due to the vast improvements in technology. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
In order to rank well for the Search Engines, keep these important considerations in mind:
Write content of quality that captivates customers as well as generates trust. If you want your customers to believe you, always avoid exaggerations and state the facts on your site. This is possible by avoiding exaggerations and getting directly to-the-point. It is of importance to make your potential customers feel comfortable.
Be sure that the content placed on the website is effectively publicized. Members of the public have to know about what your company has to offer, the benefits of choosing your company over others and your prices.
You should interact with the social media community to get more content shares. Note that, your social media profiles are the direct connection to the customers. Leverage social media as an approach of personalizing your business. Strive to portray your business to your customers not as a money making venture but as a part of their everyday lives.
You can improve the online reputation you have in the way of replying to questions and offering fast answers.
Finding The Best SEO Service Agency
Today there are so many SEO agencies on the market and all are in search of potential clients. Unfortunately, no protocols are in place that control what these businesses do or offer. As such, it creates a loophole that may leave customers subjugated. In light to this, listed below are some points to consider when searching for the suitable SEO agency to hire.
With a thorough look at the profile of the company, you are able to determine whether the employees are in fact SEO experts or if the company exists. The Search engine optimization firm is service oriented, it should stay current with the latest trends and techniques.
Case Studies And Clients
The firm’s degree of experience and solidarity will be represented in their client’s case studies. Check out various reviews from its clients to know if the company is a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
Just like any other business, an agency providing SEO services needs a proper license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Skills In Search Engine & SEM Updates.
It is essential that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. These updates influence the ranking system on the search engines thus the best agency is able to manipulate them accordingly for the best results.
Data Analytics Specialist
The best agency should have a data analytics expert who is able to interpret the data from Google Analytics and other similar tools. The data will provide an insight into the customer trends, allowing you to create successful strategies.
SEO is, as you can imagine, a highly beneficial strategy for marketing different online companies. It provides equal opportunities for all businesses, regardless of the size. Whether you decide to outsource or hire a full SEO team, any SEO expert has to be able to assist you in growing your organization.
SEO is the best way of attracting more clients and ensuring a business remains relevant in the market through the implementation of relevant and credible changes to a website. Find the best SEO expert or agency today for the best results.