SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Sultan SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Sultan SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. The procedure is free, and in that accord, web owners are tasked with aligning their stuff to increase their websites recognition. One can look at the process of SEO as a way of driving highly qualified traffic to your website.
You can think of SEO as one of those billboards you see every day on your way to work in Sultan. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. SEO works in the same way. Web users looking for a certain topic will be encouraged to check out a business that consistently appears in their search results.
Search engines have a mechanism that collects information via the internet and uses an algorithm to rank it. The optimization process includes editing titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. SEO Is An Investment, Not An Expense
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Consider how an investment will produce some kind of profit. Many people believe SEO to be just another hoax, for the reason that that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For example, an individual trying to find an eatery to eat in Sultan will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful in the absence of investments.
Premier SEO consultants seek to improve rankings, but also to make your web site better from functional standpoint. There are many issues that need to be dealt with when considering a website including coding and hosting.
2. SEO Is A Cost Effective Solution
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. SEO is a purely organic system, thus being able to put a business online without the need for buying its way into it.
Very many web users may check out advertisements even when they are not interested, something that makes these strategies very costly. SEO is way more profitable than other online marketing strategies.
With SEO, a startup in Washington can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. With the web, new establishments in Washington have a greater possibility of becoming popular among consumers.
3. Sultan Consumers Are Changing
Owning a good site is not enough to boost your business and attract clients. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. It is important that the internet remembers everything, so it is best to start off on a good foot. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Helps Building Credibility
A customer will trust a firm that continually appears on the top of their primary search results. Individuals believe in companies that are readily available on the web and can be researched if need be. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is good, because users know they will always find your website with ease.
5. SEO Is A Major Asset
SEO’s function grows with each passing day. This implies that it goes on generating traffic to the website as time goes. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to do searches on the internet. It is simple to understand why, taking into consideration smartphones are convenient and easy to carry. Mobile search users tend to rely more on organic results than on advertisements. This is merely because of the fact that organic searches are totally tailored to the mobile user. For businesses who rely on mobile traffic, SEO is a key investment.
The usage of mobile devices fora accessing the internet can also be a consequence of the growth of social media platforms. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment as well as solving some urgent problems. When these people need to get something, they generally search for it on the internet, and it is essential that they get your site ready and simple to reach out to. If you ave quality content and can present the best solution to that user’s problem, you and your website are certain to get an instant vote of confidence.
7. SEO Is Vital For Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Top ranking business are the most likely to benefit from such users. Consider the fact that people often review businesses after they have found them online is just an added benefit.
Local businesses in Sultan can use this insight to get recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Offers Firms Vital Insight
The traffic generated by SEO can be tracked in Google Analytics. This data can help you gain a better understanding of the consumer behavior: how they use online search, how many hours a day they are active, the language they use, and the geographic location they live in. These findings can be used to create an incredible plan that will help the overall profitability of your business.
9. Your Competitors Are Doing It
The role of SEO does not end the moment you attain the top rankings you so much wanted. You have to do everything it takes to maintain these positions. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Is Here To Stay
It is just the face of the times that more people are online than ever before. Their hectic life and busy schedules don’t prevent them from using the internet as a source of information, learning and entertainment, and sometimes as a business place. This implies that the dependency on print media and TV is going down. If you invest in SEO now, you are setting yourself up for the future.
11. Surging Above The Giants
In the past, it was hard for a small business in Sultan to compete with the big guys. SEO offers a cost effective and fair platform where online presence could help you rise to the challenge. An old business may overlook the importance of SEO, thus giving small businesses a tremendous competitive edge and an opportunity to acquire clients. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Your Perfect Team Member
Once your site is worked on by an SEO professional, it continues to attract consumers. SEO is never going to get sick or leave on a very short notice. It is a must-have tool for any business, as it can generate important savings.
13. SEO Encourages Social Sharing
Content that is posted by social media enthusiasts, for instance, Facebook is connected to SEO components such as title tags and meta descriptions. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. You Can Outsource SEO
You may not want to have a permanent employee to handle your SEO. Luckily, there are many SEO companies willing to help you update your website and draw organic traffic to your business.
Outsourcing is usually less expensive than an in-house SEO expert, and it can provide a much better outcome.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The right SEO expert will first consider the objectives of your business. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. The SEO professional will also perform an integration of the keyword phrases into the content.
3. Keyword Research, Mapping And Analysis – It’s used to look for potential keyword targets and map the keywords into specific pages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Optimization And Management – Understanding of the popular CMS like Concrete5, WordPress, DotNetNuke and Drupal.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
Implementation of Strategic planning.
11. Setting realistic and achievable objectives.
12. Maintaining proper customer communication.
Two key elements are used to refine results on page 1 for every search done.
1. On-Site SEO: This focuses on the infrastructure of the website, targets the most effective keyword cluster, and matches existing webpage content to the target keyword clusters.
2. Off-Site SEO, this part is focused in how the site is referred to when it comes to a number of other sources. The Off-Site SEO aims at the maintenance of social-media presence that is active, the development of a high-quality profile and creation of citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The internet user will typically focus on the cluster words when performing online research. An ideal ratio of keyword clusters is necessary to generate enough traffic for the effective generation of ROI.
Combining Existing And New Website Content.
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The search engine optimization experts will add more keywords to your page to get more clicks.
Increasing the keywords will be of no value is the websites as issues. Therefore, you need to focus on improving the technical aspects of your site to make it user-friendly.
Building An Off-site Link Profile
The off-site links are what generate confidence as they are associated with a “vote of confidence.” You need to find natural links that are relevant to your site. Basically, it means that the credibility and reputation of the sites linking to yours is also under question.
The Off-Site Social Company Profile
You can actively engage with your customers in Sultan through social media. Note that, a poor presence on social media will reflect poorly on your business. Such a presence has to do with more than just having a Twitter or Facebook account. The social media profiles require consistent monitoring, adhering to the latest online trends, and engaging with potential customers via posts.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
The first page of all search engines will display the most popular websites. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
When an internet user clicks through to the website and finds it beneficial, they may continue to refer the website for additional information and possibly consider the company.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. In the current online society, this is no longer an option due to the vast improvements in technology. For example, Google has placed emphasis on quality of content and public reputation in a bid to fend off the tactics of ‘black-hat companies.’
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
The content should captivate the customers and build trust. Keep your content simple and precise, it should go straight to the point and void of exaggerations. This is possible by avoiding exaggerations and getting directly to-the-point. It is essential that the consumers feel comfortable when using your website.
Your content must be publicized. Your target market should know what the business offers, the cost and also the advantages of choosing your business over the competitors.
So, let your marketing efforts include consistent communication on social media platforms. Do more shares, since the platforms link you directly to your customers. This is a method to break the ice and personalize your business. You should portray your business as part of their lives everyday rather than a money making machine.
You should improve your online presence by answering questions from customers quickly and promptly.
Advice On Finding The Right SEO Agency
There are plenty of SEO firms available within the industry, all of them searching for clientele. However, there are no controls or protocols about what each of these companies do. As such, it creates a loophole that may leave customers subjugated. In light to this, below are some points to consider while looking for the right SEO agency to hire.
The SEO Firm’s Profile
The business profile can be a source of information you can use to determine whether the agency is a great choice and has the necessary expertise you need. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of data.
Case Studies And Clients
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
The Registration Process.
SEO is recognized as a type of business and therefore should be licensed. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. This will indicate a level of accountability and, in the case of any errors, the firm may be found online and sued legally.
Skills In Search Engine & SEM Updates.
Choose the agencies that have experience and expertise in the Search Engine updates like Google Panda, Google Mobile Friendly and Google Hummingbird updates. This is vital as updates influence rankings and the SEO agency must be able to manipulate Search Engines to their benefit.
Data Analytics Specialist
Agencies that don’t have data-analytics experts will find it difficult to interpret data derived from the analytics tools like Google Analytics. The data will provide an insight into the customer trends, allowing you to create successful strategies.
Search Engine Optimization is an important marketing strategy that each and every business should utilize. It provides equal opportunities for businesses, regardless of the size. It is possible to employ a SEO team to work inside the organization or outsource to find the best results.
Through honest and relevant changes to sites, SEO is the ideal way to attract more customers and ensure your company remains relevant. Find the best SEO expert or agency today for the best results.