SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Tumwater SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Tumwater SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
SEO is an acronym for Search Engine Optimization. All modern search engines like Google, Bing, and Yahoo show their search results as per the things the engine sees necessary. This process is free, and this is why the content of a website can have a direct influence on its popularity. All these make SEO the process which helps websites increase their organic traffic and get better quality visitors.
Look at SEO as a large banner that you view every day as you head into town in Tumwater. If you see it advertising a sale in a clothing store, visit that store, and possibly try some new brands, thus contributing to the growth of the store. This is exactly how SEO works. Internet users looking for a certain topic will be prompted to check out a business that consistently appears in their search results.
Search engines have a mechanism that collects information from the web and uses an algorithm to rank it. Optimization is about crafting the titles and the meta descriptions of web pages. Millions of web searches are performed every day, and businesses do everything in their power to use SEO to their advantage. These are a few advantages of investing in SEO all enterprisers should take into account when preparing their digital marketing budgets.
1. SEO Is An Investment, Not An Expense
One of the first steps as a business owner is seeing that SEO is an investment and not an added cost. Investments generate profits, while costs reduce them. Many people believe SEO to be merely another hoax, given that creating a website is so easy nowadays. However, it is vital to keep in mind that the role of SEO is to drive traffic to your firm.
For example, a consumer trying to find an eatery to eat in Tumwater will select all from the ones that come up in the first rankings page and not the others. And always remember that for a business to remain profitable, investments need to be made.
Premier SEO consultants can help you maintain your good rankings, along with improving the functions of your web app. The source code, hosting part and flaws on the site can all be addressed.
2. SEO Offers Excellent Value For Money
According to Forbes magazine, SEO is less expensive than other online marketing activities such as Pay-per-Click advertising, social media marketing and acquiring leads to use with email marketing programs. SEO is better than other digital marketing activities because it is an organic system that doesn’t require buying your way into it as PPC does.
There are many times internet users will simply click ads even though they have no need for the product or service, this can create high advertising costs. SEO provides multiple advances over other digital marketing strategies, because it delivers a better ROI.
With SEO, a startup in Washington can enjoy a flow of high quality leads without having to pay for printing brochures or advertising on billboards or in magazines. With the web, new establishments in Washington have a greater probability of becoming more popular among consumers.
3. Consumer Research In Tumwater Is A Growing Trend
A perfectly functional website is not enough to grow your business and attract new clients. While there are opportunities for your firm to spend its way to a strong digital presence, SEO makes sure what you have on your page is what the clients expect, making it the best for quality. If you are looking to gain leads and clients, it is essential that the website is up to date and has very good sales copy.
SEo not only ranks web pages, it helps to create incredible copy that is going to resonant with your visitors. As consumers communicate within your site, the website becomes more popular and trustworthy among the clients. Not telling the truth to your online visitors may lead to severe consequences. You do not want your service or website to be the prone to bad reviews.
4. SEO Helps Building Credibility
A customer will trust a firm that continually appears on the top of their primary search results. People will always be more confident in businesses that are readily available online, enabling them to do their research with ease. Most consumers now ignore the ads they see on the sidebar and go directly to the top result in Google
You can build trust by enabling consumers to know lots of details about your business, and by having a consistent presence on top of search engines.While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This means search engine users know they can always find your website again for further reference.
5. SEO Is An Incredible Asset
SEO’s function grows with each passing day. The consequence is that it will keep on generating traffic. While search engine marketing can get you on the first page, your ads will be gone the very moment you stop your payments. On the contrary, organic search results will stick even in the absence of all investments.
6. Mobile Device Searches Have Increased
There are more people using the web on their mobile devices than ever. This is clear to understand, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. Mobile search users tend to rely more on organic results than on advertisements. This happens because organic results are customized to suit their personal profile and preferences. Firms that appreciate the significance of cellular devices should focus on SEO.
Mobile devices also have the ability to be linked to a wide variety of social media platforms. It is not surprising to see full conversations about businesses on Facebook, Twitter, and Instagram. When seeking for solutions to their problems, users could decide to perform an online search, so it’s mandatory that they find your website before the ones of your competitors. If your information is reliable and useful, you can be certain these people will recommend your services to their peers.
7. SEO Is Essential For Small Businesses
It is easy to overlook SEO when you run a small local business. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, a new person in town trying to find a restaurant to have lunch in will check the internet to find a famous eatery in the area that serves their best dish. Any business on top of the search may reap the benefits of such searches. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local Tumwater businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you are afraid that SEO is a waste of time and money, consider how many people move into your city on a yearly basis, all looking for something.
8. SEO Agencies Provide Invaluable Insight
SEO is a source of traffic that can be monitored by Google Analytics. The information is important since it gives you a better picture of the consumer behaviors; How they use the internet, how they search for things, the languages they utilize, their locations, the number of times they use the web and the hours of the day which they mostly use the net. All these can help a business develop more activities and strategic plans to increase long-term and short-term profits.
9. Your Competitors Aren’t Sleeping
SEO doesn’t stop once you obtain your desired top rankings. The site needs to be monitored on a regular basis to help maintain rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. By allowing a website to grow dormant is the same as putting up a closed sign.
10. SEO Is Not Going Away
People are increasingly dedicating a bigger part of their time to online activities. We all have busy schedules and the internet allows us to learn, be entertained, and make money. This means television and print media are losing ground. Channeling your resources in SEO indicates that your firm will be relevant now and in the future.
11. Outranking Bigger Competitors
It’s very difficult for small businesses in Tumwater to draw in clients from established brands. SEO is the number one way to compete with a much smaller budget. There are many big businesses who are not concerned with SEO and it is allowing smaller businesses to sneak in a get a much bigger piece of the pie. By using SEO it is allowing small businesses to not only get the small but find permanent customers.
12. SEO Is Better Than Any Employee
Once your site is worked on by an SEO professional, it continues to attract consumers. It will never fail you. It is a tool that becomes invaluable for businesses who need to cut costs while still making a profit.
13. SEO Is A Good Foundation For Social Sharing
Facebook, Twitter and other social networks make use of SEO parameters such as meta descriptions and page titles when they generate listings and posts. An SEO agency can help you make the most out of your social media activity by analyzing your readers and by adjusting title tags and meta descriptions accordingly.
14. SEO services can be outsourced
You may not want to hire someone on permanent basis to take care of your SEO acitivites. However, there are countless SEO agencies all across the globe that can do the same type of work on a freelance basis.
Outsourcing is more cost effective than getting an in house expert since the agency commits all its resources to your websites and has several experts working on the various aspects all for the common interest.
The thing to remember about outsourcing is it is going to allow you the opportunity to focus on your business while the agency tends to your website and helps it grow and rank, while staying within a budget.
1. Business Analysis: By establishing that search engine optimization is significant in all companies, it is important to understand the manner in which it operates. The right SEO expert will first consider the objectives of your business. The aim is to ensure that your business goals are line with the company’s website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis and Mapping: It is used to identify and target potential keywords and mapping them to specific pages.
4. Improving Google Rankings – Your goal should be focused on attaining one of the top 10 positions in association to Google rankings so that you stay relevant to your customers.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting – It involves generating relevant headlines, meta tags, subheadings, H-tags, meta descriptions and also using conversational and natural language.
8. CMS Management And Optimization: Gaining an understanding of the more popular CMS, such as Drupal, WordPress, Concrete5, and DotNetNuke.
9. Web Design Consultation: It demands that the SEO expert to have basic coding skills and an in-depth understanding of web design and web-page layout coupled with knowledge of various elements of graphic design.
Implementation of Strategic planning.
11. Setting of achievable and realistic goals.
12. Establishing and maintaining a healthy customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site SEO – Here, the main focus is the site’s infrastructure, targeting the best keyword clusters and recreating the existing content to match those specific keyword clusters.
2. Off-Site SEO: This focuses on the manner in which the website can be referred via other online sources. The goals of off-site optimization is to establish and maintain an active presence on the social media network through the creation of a high-quality profile and the creation of informative citations.
The keyword clusters the optimization expert creates should generate and direct a high online traffic to your website. The Internet users mainly use cluster words when they conduct research. The perfect balance of the right keyword clusters will generate enough ROI for your company.
Combining Existing And New Website Content.
SEO is aimed at matching the keyword phrases from the keyword cluster to pages on the site. The optimizer will inject additional keywords to the pages that increase the click through rate.
Increasing the keywords will be of no value is the websites as issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Building An Off-site Link Profile
Since they are a vote of confidence about the legitimacy of your site, off-site links are beneficial to your site. You need to find natural links that are relevant to your site. This means that the credibility and reputation of the websites linked to your official site will be under a degree of scrutiny as well.
Building An Off-site Social Profile
The primary purpose of any Tumwater company’s social media network profile is the active engagement with customers. As such, having a weak social media presences only dents your business’ image. A good social media presence isn’t about having a Twitter or Facebook account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the greatest benefits to using social media networks is that one consumer could, via a simple retweet or share, introduce several more potential customers to the company. This sharing is an expression of their satisfaction with the services and promotes the company.
You should know that search engines display the popular sites on the first page. That’s because they assume that the popular social media pages have more information and will be of relevance to the user. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
Back in the day, some businesses were crafty by creating blank websites that acted as reference sites. Thanks to various improvements in the industry, these back doors are no longer encouraged. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are in place that block the activities of manipulators. For instance, Panda deals with content in respect to keyword ranking and Pigeon focuses on local results while Penguin focuses on link building strategies.
In order to rank well for the Search Engines, keep these important considerations in mind:
The content should captivate the customers and build trust. Keep the content simple and precise, it should go straight to the point and void of exaggerations. Any empty promises or inappropriate language should be avoided. It is of importance to make your potential customers feel comfortable.
You should publicize the content accordingly. Your target market will be keen on being aware what your business provides, the prices and why it consider doing business with you over others.
So, let your marketing efforts include consistent communication on social media platforms. Note that, your social media profiles are the direct connection to the customers. Here, you’re personalizing your business and breaking the ice with new customers. By portraying the company as a part of the person’s daily life, instead of a part of the money-making system, it is possible to increase consumers.
One can improve an online reputation by replying to questions quickly and offering answers in a speedy manner.
What Method To Take To Find The Ideal SEO Firm?
Today there are so many SEO agencies on the market and all are in search of potential clients. Note that, there is no protocol set to control the actions of the company. As a result, there is a loophole where many customers are disenfranchised. If you are in search of SEO agency in order to boost sales, take into account these points:
With a thorough look at the profile of the company, you can assess if the employees are in fact SEO experts or if the company exists. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of info.
Case Studies And Clients
The experience as well as solidarity of the SEO agency is demonstrated through clients that the agency has already worked with. It is recommended that you review the customer testimonials to determine if the company is beneficial or a hoax. Any reputable agency with a exemplary track record will not shy away from putting up testimonials for their customers or reviews from other parties.
Proper Business Registration
Search Engine Optimization is a business and thus it should be have a license to run. A legal agency should be ready to provide proof of their permits, licenses and their taxation status. It’s a sign of accountability and in the event of any errors, it’s easy to trace the company and pursue the necessary legal action.
Skills In Search Engine & SEM Updates.
It is necessary that the firm hired is skilled in search engine updates, including Google Mobile Friendly, Google Panda, and Google Hummingbird. These updates influence the ranking system on the search engines thus the best agency learns how to manipulate them accordingly for the best results.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
Final Words Regarding The Matter
Seo is a vital strategy that every business should spend money on. SEO offer equal opportunities to every business regardless of size. It is possible to employ a SEO team to work inside the organization or outsource for the most effective results.
You can draw in more customers and keep your business relevant using SEO by making honest and relevant changes to the site. Contact an SEO professional now to improve your company sales.