SEO, or Search Engine Optimization, is basically the process which gets your business to show up as the #1 result on Google (or other search engines) when someone searches for the products or services your business provides. Our Vader SEO agency knows the proper steps to get your website in the top Google results.
Think about the last time you picked up a phone book to look for a business in your area. Now think about the last time you used the internet to find one.
Over 80% of consumers use search engines to find local businesses, and 90% of searchers never go past Page 1 of Google when looking for something.
Without good SEO you are losing over 90% of all the people searching online for the exact products and/or services your business provides.
Wouldn’t you rather to be the 1st option someone sees when they are searching for your products/services?
Depending on the size of your business there are hundreds, or even thousands, of people searching Google every single month for the products/services you provide.
With good SEO you can drive a majority of that traffic to your website, instead of letting it go to your competitors.
Could your business benefit from having more customers?
If you have a business that sells products or provides services and you have a website, then SEO will work for you.
SEO Firepower is a trusted Vader SEO company and resource for numerous companies, brands, celebrities, local businesses and industry professionals.
We invite you to explore our testimonials page to see just a portion of the success stories and results we have achieved for our clients and partners.
Do you have a website that would benefit from having hundreds of additional visitors every month?
Schedule a complimentary consultation call to get started.
This is a short, simple phone call with one of our account managers to find out more about your business goals, and if our services would be a good solution to solving your problem.
Just like a doctor or attorney needs to gather some preliminary information before even considering how to help you, we also need to know a little bit about your company before determining how we can help.
Whether you are trying to reach the top of the rankings in your local area, or you have a business that is looking to expand on a regional or international level, we know exactly how to handle your strategy.
GOOGLE'S SHARE OF UNITED STATES SEARCH MARKET
OF MOBILE USERS WHO GOOGLE (& GROWING)
OF USERS NEVER GO PAST THE FIRST PAGE OF SEARCH RESULTS
THE NUMBER OF GOOGLE SEARCHES PER SECOND
Most people find answers to their questions by using search engines. We put your business on the first page when someone searches for a service you offer, so you are the first choice.
Growing your customer base is as simple as offering a solution to someone at the time they are searching for it. We make sure your solution appears when someone needs it most.
More visibility means more traffic to your business, and more traffic means more customers. Watch your revenue grow from a surge in new leads from our digital marketing efforts.
There are more searches from mobile devices than from traditional computers and laptops now. We make sure your web presence is mobile optimized so you can reap the benefits of this reality.
We provide daily reports and rankings updates so you can see the progress your business is making, while also keeping you updated about potential changes in the online landscape.
SEO Firepower is partnered with the best internet marking experts on the planet. Our private society is constantly testing and providing the best strategies to keep your business at the top of the results.
Ranking on the first page for a single search phrase can change your entire business, but we aren’t satisfied with that. We dominate the search engines for our clients by ranking for multiple keywords.
SEO Firepower provides in-house quality work combined with the maneuverability of a small firm. Don’t get stuck with a large clunky marketing agency when it comes to something as dynamic as online marketing.
We earn your business every month, so we work on month-to-month agreements. We don’t believe in ‘locking’ in clients to contracts. If you aren’t happy, you should be free to explore other options.
Grade your site. Make it better. Outpace your competition.
Our quick website health test & SEO audit will give you an overview of the top issues that are helping or hurting your site’s performance.
Search Engine Optimization can also be known as SEO.Google, Yahoo and Bing, as well as all other search engines display search results they consider to be relevant for the queries of their users. The procedure is free, and in that accord, webmasters are tasked with aligning their stuff to increase their websites recognition. SEO can be defined as the procedure of enhancing the amount and caliber of traffic to your site through natural search engine results.
SEO is just like an advertisement you see every day when you drive by your home in Vader. Consider SEO in this same fashion, after seeing a billboard multiple times on the highway, you may be interested to stop in the store. This is the very same principle with SEO. People searching online for a specific topic or information will be interested in a company that keeps on getting displayed on their search page.
Search engines use crawlers to collect information from the internet and an index to rank the various website pages in their database. Optimization should address both page titles and meta descriptions. A large number of people rely on the internet daily, and firms are always tweaking their websites to make use of SEO. This is a list of reasons why a business should consider investing in SEO, regardless its size or area of activity.
1. Consider SEO An Investment
A huge step for all entrepreneurs is looking at SEO as an investment and not just a form of spending. Investments bring you more money, while costs have a negative impact on your profit. Many people believe SEO to be merely another hoax, for the reason that creating a website is so easy nowadays. Nonetheless, it’s worth keeping in mind that the ultimate goal of SEO is to drive traffic towards your business.
For example, a consumer trying to find an eatery to eat in Vader will select all from the ones that come up in the first rankings page and not the others. Always remember that businesses can’t be successful without investments.
Premier SEO consultants can help you maintain your good rankings, whilst improving the functions of your web app. They can handle everything, from coding to hosting.
2. SEO Is A Cost Effective Solution
Apparently, Forbes journalists have discovered that SEO is cheaper than other online marketing activities such as social media promotion, PPC advertising and email marketing. SEO is committed to your online presence since it is a natural system as an alternative to other online marketing campaigns such as PPC that call for some financial investment.
Advertisements are usually shown to millions of internet users, some of them not even needing them, hence making this strategy expensive. SEO provides multiple advances over other digital marketing strategies, because it delivers a better ROI.
With SEO, a new business in State can stay afloat without having to spend on printing flyers and promoting their business using other costly methods. With the web, new establishments in State have a greater probability of becoming popular among consumers.
3. Consumer Research Is A Growing Trend In Vader
A website is no longer a luxury for a business, it is mandatory in order to rise to the top. While businesses can purchase their online visibility, SEO can help you put your products and services in front of people needing them, in a way that makes you popular for quality. If the information on your website is persuasive and up to date, potential prospects have a propensity to make a purchase.
SEO enables you to maintain a conversational tone with people in your target market. Over time, your site will grow in popularity due to the SEO and good copy, this will generate more trust. Not telling the truth to your online visitors may lead to severe consequences. Negative reviews are something you don’t need, as they can harm your business quite badly.
4. SEO Helps Building Credibility
People tend to trust businesses and brands that rank among the first in their favorite search engine. They will always tend to trust a business they can easily research online. Consumers will seek for businesses ranking high in organic search, rather than one paid advertisements.
Trust is built when customers are informed about a business and think that the firm got its good rankings on the internet due to the number of people visiting it. While paid advertisements disappear the very moment you pause your campaigns, organic results can be maintained for a very long time. This is great as a user can easily head back to your site for a repeat visit.
5. SEO is Valuable
SEO can help a website grow progressively. This implies that it goes on generating traffic to the website as time goes. While paid strategies could land you on the top page, the advertisements go away as soon as you stop paying for them. On the contrary, organic search results continue to exist, being, therefore, a solid long-term investment.
6. Mobile Device Searches Have Increased
Millions of people use their mobile devices to do searches on the net. This is simple to grasp, thinking that smartphones are easy to carry around with you, being therefore convenient in a wide range of situations when you need urgent solutions. However, mobile users totally neglect paid ads and look at the organic searches. This is simply because of the fact that organic searches are totally tailored towards mobile user. Business owners who understand the importance of mobile internet search should focus on SEO.
The usage of mobile devices for accessing the internet can also be a result of the rise of social media platforms. Facebook, Twitter and WhatsApp are commonly used for business purposes, as well as for leisure, learning and entertainment or even for solving some urgent problems. When searching online for solutions to their problems, people may choose your website, if it is useful and easy to access. If your establishment’s site has reliable information, you are assured of obtaining recommendations from these internet users.
7. SEO Offers Great Benefits To Small Businesses
It’s easy for small business owners to overlook the importance of SEO in their overall marketing mix. Nonetheless, most people search online for services and products in their close neighborhood, before reaching out to them in real life. For instance, visitors in a city searching for a nice restaurant to dine in will use their mobile device to find the most popular restaurants in their neighborhood that serve their favorite dishes. Any firm that appears high on the results will most likely gain from this search. Keep in mind that users conduct reviews after finishing their transaction, which adds up to the credibility.
Local Vader businesses are typically the ones who have the most to gain from SEO as they can gain so many recommendations from local customers. If you still believe hiring an SEO agency is nothing but an extra cost, remember that people constantly move, either for changing their residence or for visiting purposes.
8. SEO Offers Firms Vital Insight
SEO is going to be able to provide you traffic that you can track through Google Analytics. This type of information is absolute gold as you can see what your customers are doing. Watch how they browse, what they look at, even the days they are most active. Each of these discoveries can assist a firm in coming up with tactical plans that could be of great benefit to your business both in the short and long term.
9. Your Competitors Aren’t Sleeping
You can not just SEO a site once and expect it to rank forever. It is important to regularly keep tabs on the site to maintain the rankings. When a business ignored SEO for a while, competitors will obtain higher rankings, which is a sign that they consider SEO as being important. Throwing a firm’s site to the wind is choosing to ignore prospective clients.
10. SEO Is Here To Stay
It has been noted that most people spend their time on the internet. They use the internet for entertainment and learning, but also for business purposes. This implies that the dependency on print media and TV is going down. Today’s SEO investments can secure the future of your business.
11. Outranking Bigger Competitors
Small Vader enterprises find it hard to snatch customers from established firms. SEO is an inexpensive and equal platform everybody can use to attract customers. A huge corporation may disregard the significance of SEO, which implies that small firms can take advantage of the opportunity to be the best alternatives in that particular niche. Eventually, one time buyers become loyal customers, as they start trusting the small business more and more.
12. SEO Is The Ideal Employee
When a website is created the right way, it becomes a virtual employee that never needs sleep or a vacation. SEO will never become sick or resign, thus being better than any human employee you could possibly get. It is a must-have tool for any business, as it can generate important savings.
13. SEO Encourages Social Sharing
Content people share on their social media profiles is directly linked to SEO, as it uses title tags and meta descriptions. A professional will help you seize this opportunity by studying what users share on social pages to boost your presence.
14. You Can Outsource SEO
You may not want to hire someone on permanent basis to take care of your SEO activities. Luckily, there are many SEO agencies and experts out there, able to provide you such services, and generate organic traffic for your website.
Outsourcing will cost you less than hiring an in-house SEO expert, as agencies can dedicate more resources to your website, thus being able to obtain a better outcome.
Keep in mind that outsourcing allows you to focus on the other aspects of your business while the SEO firm works on your site.
1. Company Analysis: If you have already come to the realization that SEO is vital for any type of business, the next step is to gain an understanding on how it really works.The expert will begin by considering the business objectives. The aim of the company should be aligned with the company’s official website.
2. On Page Optimization – It is performed through executing SEO elements such as sentence structure, H-tags, formatting and website graphics. It will also include the use of keywords and keyword phrases.
3. Keyword Research, Analysis, And Mapping: The basis of this technique is to search for potential keyword targets and map keywords for specific webpages.
4. Better Google Rankings: The objective is to take the site and its pages to the top ten position in Google SERPs while remaining relevant to the target audience.
5. User Experience Improvements: Focusing on the user experience as a means of increasing webpage views and increasing the level of click through rates (CTR) from search engine results pages (SERPs).
6. Content Creation – Generation of new ideas for content on your site as well as identifying blanks which should be filled.
7. Copywriting: The optimization specialist will use a natural and formal language to generate headlines and subheadings as well as H-tags, meta tags and meta descriptions.
8. CMS Management & Optimization – It involves thorough understanding of popular CMS such as Drupal, WordPress, Concrete5 and DotNetNuke.
9. Web Design Consultation – Revolves around basic web design, having coding skills and also understanding graphic design elements and web-page layout.
Implementation of Strategic planning.
11. Setting of achievable and realistic goals.
12. Maintaining proper customer communication.
Two main elements are in consideration when it comes to indexing results on the search engines.
1. On-site Optimization: which focuses on the site’s structures targeting the most popular keywords and keyword phrases and identifying existing content to match the most suitable to target specific keywords.
2. Off-site Optimization: which focuses on your website associates with other influential sites and how these link back to your website. Off-site SEO also focuses on the maintenance of an active presence on social media platforms, the creation of citations, and the development of a high quality profile.
Experienced SEO professionals aim to create keyword clusters which will generate the highest amount of traffic to your website. The Internet users mainly use cluster words when they conduct research. The most suitable balance of the right keyword clusters will generate enough ROI for your company.
Matching New And Existing Content
One of many core focuses in SEO is the matching of a keyword phrase, taken from the keyword cluster, to the website page. The optimizer will inject additional keywords to the pages that increase the click through rate.
The increase of keywords will be ineffective when your site is undergoing issues. It is vital to first improve technicalities on the site in order to make the website easy to navigate and use.
Off-site Link Profile
Off-site links promote confidence in the website because they act as a “vote of confidence”. You need to find natural links that are relevant to your site. This means credibility and reputation in regards to sites which link up to your site will also be investigated.
The Off-Site Social Company Profile
The primary purpose of any Vader company’s social media network profile is the active engagement with customers. An absent or poor presence on social media is a bad reflection on your company. This is more than merely holding a Facebook or Twitter account. Ensure that your social media accounts are stay current and relevant, and this requires a constant monitoring and making posts that are reach out to your customers.
One of the biggest benefits of the social-media platforms involves that customers are able to promote your business from the simple act of sharing pots, retweet, or sharing pictures which show their satisfaction with the services they received.
Search Engines give a top priority to popular websites, these often land positions in the first page. This is due to the fact that they assume the more popular websites hold more information; therefore, they are supposedly more relevant to the user’s search. Business will need to use SEO to maintain or increase their relevancy even if they pay their way into popularity.
If a visitor happens to click on your site and goes onto find the site helpful, in most cases this user will carry on referring to the site to gain additional information which results in the user considering your products or services.
In the past there were many businesses that used the “back-door”, in the way of creating websites that were blank with the purpose of using them as the reference websites. Thanks to various improvements in the industry, these back doors are no longer encouraged. Google, has discouraged such practices by emphasizing the importance of public reputation and quality content.
New algorithms are being generated as a means of removing online manipulators: Penguin operates by combating link building strategies. This is done by fighting content focused on keyword rankings and Pigeon for increased local page results.
Below are a few points worth remembering as your run your campaign to rank well in search engines:
Utilize good quality content this will likely captivate the consumer and generate trust in the company. You want potential customers to trust and have confidence in what you have to say or sell. Do not make any empty promises and use vulgar language. It is essential that the consumers feel comfortable when using your website.
You should publicize the content accordingly. Your target market will be keen on being aware what your business provides, the prices and why it consider doing business with you over others.
Interactions with the different social media communities are vital to achieve more shares. A social media platform acts as a direct link to potential consumers. Here, you’re personalizing your business and breaking the ice with new customers. By portraying the company as a part of the person’s daily life, as opposed to a part of the money-making system, it is possible to increase consumers.
Do your best to reply to your customers’ issues ASAP as this will improve your online reputation.
What Approach To Take To Find The Ideal SEO Firm?
Today there are countless SEO agencies on the market and all are in search of potential clients. Note that, there is no protocol available to control the actions of the company. As such, it creates a loophole that may leave customers subjugated. If you are searching for an SEO company that will increase your level of sales, it is vital that you take certain factors into account:
When looking at the business’s profile, you’ll be able to identify whether or not the staff are skilled and if the firm truly exists. If the agency is offering SEO services, then their website should be up-to-date with a vast amount of information.
Case Studies And Clients
The firm’s amount of experience and solidarity will be represented in their client’s case studies. Check out various reviews from its clients to know if the company is a hoax. Effective companies will typically place customer reviews on their websites, and will encourage testimonials from outsiders.
The Registration Process.
Just like any other business, an agency providing SEO services needs a proper license. All legal companies are eager to present you with evidence of their business permits; as well as evidence of their tax payments. This displays accountability and when a mistake arises, the business can be located and then sued.
SEO & Search Marketing Update Expertise
Find an agency with expertise in search engine updates such as Google Mobile Friendly, Google Panda Updates, Google Hummingbird and much more. This is significant as the search engine updates affect the search engines ranking system.
Data Analytics Expert
All companies lacking data analytics professionals will have a difficult time interpreting the data gained from search engine analytics tools, like Google Analytics. This data offers insight into customer trends and not knowing how to draw conclusive strategies, this process is difficult.
SEO is a very beneficial marketing tool for all businesses. SEO offer equal opportunities to every business regardless of size. Regardless of whether you desire to Hire an SEO expert or a team of specialists, outsources or hired as in-house optimizers, the objectives of the SEO experts is to help the business grow.
Through honest and relevant changes to sites, SEO is the ideal way for you to attract more customers and be sure your company remains relevant. Consult a search engine marketing specialist today and find how you can increase your sales.